Saltmedia designed and developed the new Keep Tobacco Sacred website, creating a responsive, accessible, and culturally respectful platform that showcases Indigenous teachings, youth engagement, and health promotion resources.
Our team created custom visuals, including icons, that reflect Indigenous culture and storytelling traditions, ensuring visual consistency across the website and social media. At KTSC’s request, we also updated their logo to better reflect their audience.
We provide secure and reliable web hosting to ensure the site remains fast, safe, stable, and accessible to users across Alberta and beyond.
Content was rewritten and adapted in collaboration with Elders and health professionals to ensure clarity, cultural sensitivity, and alignment with the project’s educational goals.
A digital marketing strategy was created to promote the campaign, including targeted outreach and content distribution across multiple platforms.
Saltmedia helped guide the visual and narrative identity of the Keep Tobacco Sacred initiative, aligning it with Indigenous values and public health messaging, and providing a brand guide to maintain consistency.
We created a campaign for Instagram, Facebook, and X (formerly Twitter), using the wealth of information available through KTSC. Saltmedia also expanded on KTSC’s existing social media guidelines, providing accessible advice for the Tobacco Warriors and KTSC’s future social media manager.
We live, work, and gather on traditional, unceded, and treaty territories of First Nations, Métis, and Inuit Peoples from coast to coast to coast. We’re committed to our collective responsibility to the original caretakers of this land and to listening, learning, and acting in ways that support reconciliation.
