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Tag: Graphic Design
People frequently make the decision between two competing companies based on how the website design looks. And when a future client does a Google search and sees your page pop up at the top of their results, they’re far more likely to click on your link and convert to becoming a loyal, paying client.
When looking to expand your presence in the online world, hiring a great Graphic Designer is a must. But what makes a Graphic Designer great, and how do we know that they’re an expert? Here, we’ll outline a few things that you need to know to sift through and find that gem you’re looking for. […]
Ever wondered how seeing a large yellow “M” redirects your brain directly to think of McDonald's? Or how a partially bit apple makes you think of “Apple Inc.”? That is exactly how powerful professionally made logos can be. They are the first thing customers notice about you. They become an integral part of your brand […]
For businesses of every size and in every industry, branding is vital to success on and offline. I know, you're probably sick to death of hearing about branding. We all are, but I'm going to flog this dead horse one more time because branding does matter. Scratch that, it doesn't just matter, the quality of […]
"I don't like to save money" -- said by no one, nowhere. It's true, everyone loves a deal because the thought of getting more for your money is pretty gratifying. That said, there are instances where an opportunity to save isn't always the sweet deal you thought it was. When it comes to graphic design, […]
You wouldn't be the first person to admit that they have absolutely no idea what it is that a graphic designer does beyond creating business logos. The graphic design field is actually pretty vast, and while the quality of your logo and its overall design are really important, there are so many other ways a […]
During the holidays, when everyone is checking off their Christmas lists, it's a great time to step up your marketing efforts and to reel in as much business as possible before the year's end. Whether a successful holiday season is crucial to your business' bottom line, or your company could use a little boost during […]
Over the last few weeks, we have been talking at length about branding - and for good reason. It's one thing to have a great product or service, but ensuring your business continues to grow, year after year, takes a lot of hard work, dedication, and last but not least, rock-solid branding. Think of your […]
When you open a business, any business, creating a branding strategy should be among the very first items on your to-do list. Contacting website designers, a graphic design company, or better yet one company that can do it all, is a good place to start. But to really give branding the attention it deserves, you've […]
Bad logos stick out like sore thumbs. I know you've seen them. All too often, logos are designed without any thought given to how they portray a business' image, or the concept behind the logo is so complicated that only the graphic design company or business owner knows what the heck they were thinking when […]
"A brand is the most valuable fixed asset of a corporation" according to Wikipedia, and I agree!  Who do you know who isn’t happy with their visual trademark or logo.  Perhaps their graphics, colours, shapes, and online identity do not represent their goods or services as well as they would like them to.  Saltmedia will […]
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Saltmedia Inc operates on the traditional territory of Treaty 8 in what is now known as Grande Prairie. We value the First Nations, Métis, and Inuit who lived and cared for this land long before Canada was founded, and we recognize that it is a privilege to operate our business here.

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