Beyond Logos: A Graphic Designer Can Create Incredibly Powerful Visuals for Your Business

You wouldn't be the first person to admit that they have absolutely no idea what it is that a graphic designer does beyond creating business logos. The graphic design field is actually pretty vast, and while the quality of your logo and its overall design are really important, there are so many other ways a graphic designer can help further your brand's reach through graphics.

The Power of Graphic Design

Think of a graphic designer as a visual communicator. You know the saying, 'a picture is worth a 1000 words?' Well, graphic designers know how to say the right things about your business through images. Believe it or not, the font, colour, layout, imagery and other components used in a logo or a piece of marketing material can all work together to communicate specific ideas to customers. While the right graphic designer can help you create materials that evoke particular emotions or drive viewers to take action, poorly designed graphics also send messages, but not necessarily the ones a business owner wants.

There are countless examples of graphic design blunders out there. You know them as soon as you see them; the brochures, websites or logos that you have to squint or shield your eyes with your hands to look at, as if that makes it any less uncomfortable to view, or those that almost instantly trigger a headache. Too many colours or fonts, the wrong colours or fonts, poor quality images...and the list goes on.

Working with the right graphic designer will allow you to reach new and existing customers and to drive home your message without being obnoxious. And before you think that graphic design stops at logos and brochures, think again. At Saltmedia, our graphic design team can provide you with any of the following:

    • Logos - Make your brand shine!
    • Brochures & Business Cards that won't be tossed in the garbage
    • Promotional Materials - Coupons, flyers, vehicle decals, stickers, t-shirts and posters that command attention
    • Website Graphics - Bringing your brand to life on the web through slideshows, ads, backgrounds and more

If your business could benefit from a highly effective and yet affordable way to reach new customers, get in touch with us. Put quality graphics to work for your business, now!

About Angie Saltman

I'm President and Visionary Lead at Saltmedia.  Hi! I’m a big ideas person with an extensive technical and creative background. Together with my fantastic team, we bring great ideas to life. Let’s put our heads together and create some success!

We love building great websites and creating effective marketing strategies. Let’s spice up your online presence today!
Proudly Métis owned

Office Address

#101, 10418 99 Ave
Grande Prairie, AB
T8V 0S3

Mailing Address

PO Box 23072 GP
AB, T8V 6X2

Saltmedia Inc operates on the traditional territory of Treaty 8 in what is now known as Grande Prairie. We value the First Nations, Métis, and Inuit who lived and cared for this land long before Canada was founded, and we recognize that it is a privilege to operate our business here.


Our Prince George site operates on the traditional territory of the Lheidli T’enneh.


We are grateful to the Elders and Knowledge Keepers who are with us today, and those who’ve gone before us.

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