Don't Send Mixed Messages, Branding Consistency is Key

Over the last few weeks, we have been talking at length about branding - and for good reason. It's one thing to have a great product or service, but ensuring your business continues to grow, year after year, takes a lot of hard work, dedication, and last but not least, rock-solid branding. Think of your brand as your corporate image; it's what your company does, what you produce or provide, and it reflects your business' overall values and goals.

When just a glimpse of your logo can bring to mind not only what your business sells but also what you represent or strive to achieve, you've built the type of brand that's capable of keeping your company at the forefront of the industry, well into the future.

Just think of all the business logos that you've known and seen for as long as you can remember. You only need a quick glimpse of the golden arches or the Apple logo to know exactly what you're going to get from the businesses behind those symbols.

Often, when people come to Saltmedia for website design services in Grande Prairie, they're not aware of just how important it is to first define the corporate image that they want to portray and how that image can and must be used to popularize their brand. Good branding builds cult followings that are the likes of Coke and Pepsi drinkers, GMC and Ford drivers, or Big Mac and Whopper eaters.

A Web Presence that's In Line with Your Business' Image

Especially today, when more people shop for the goods and services they want and need online, successful businesses require websites that perfectly portray their corporate images. As you can imagine, consistency in branding is vital. McDonald's, for example, didn't become the fast food giant it is today by sending its customers mixed messages.

Whether you visit the or site, you'll find the same set of values; affordability, convenience and familiarity. Just like a Big Mac lover would be totally confused if the website for their favourite burger joint didn't make mention of the dollar menu or had an overly complicated design, those who have come to know and love your family-owned and operated hardware store would be totally thrown off by a website that felt too corporate and stiff.

When it comes time to build a new site for your business, you've got to keep in mind that a team of professional web designers alone may not be enough to do your brand justice. Instead, a team of professional web designers who are a part of a larger team, one that's complete with graphic design experts, copy writers and online marketing specialists, will help guarantee that the values and image you want your customers to know and love are everywhere, from the pages of your website, right down to your email signature.

If you're currently shopping for website design services in Grande Prairie or another northern Alberta or BC locale, contact us to discover how we'll help you build a brand that's going to be noticed and remembered.

About Angie Saltman

I'm President and Visionary Lead at Saltmedia.  Hi! I’m a big ideas person with an extensive technical and creative background. Together with my fantastic team, we bring great ideas to life. Let’s put our heads together and create some success!
We love building great websites and creating effective marketing strategies. Let’s spice up your online presence today!
Proudly Métis owned
Office Address
#101, 10418 99 Ave
Grande Prairie, AB
T8V 0S3
Mailing Address
PO Box 23072 GP
AB, T8V 6X2
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Saltmedia Inc operates on the traditional territory of Treaty 8 in what is now known as Grande Prairie. We value the First Nations, Métis, and Inuit who lived and cared for this land long before Canada was founded, and we recognize that it is a privilege to operate our business here.

Our Prince George site operates on the traditional territory of the Lheidli T’enneh.

We are grateful to the Elders and Knowledge Keepers who are with us today, and those who’ve gone before us.