First Nations Housing Professionals Association

Branding Refresh

Services Provided

Websites

Working with the First Nations Housing Professional Association’s website, we evaluated the content with a goal of streamlining and simplifying. With content-heavy websites like the FNHPA’s, it can become a challenge for visitors to find what they’re looking for.

Without doing any changes to the layout or design, we were able to polish and streamline the content for better readability and usability.

Graphic Design

We used FNHPA’s existing logo and beautiful background as direction to create a full brand guide. In order to reduce administrative load, we provided them with all the templates they need for any communications so everything that comes from their office is consistent and professional without requiring additional formatting or adjustments.

Writing

The FNHPA website contains a massive amount of valuable content. But the language on the main pages made it difficult for some of their visitors to quickly get the information they needed. Working within the constraints of their existing website, we simplified the content and instructions to make the site more accessible.

The executive also needed at-hand information to send out in response to requests. We created one-pagers for each of their target markets, brochures, posters, a PowerPoint presentation for new board members/team members, general mail-outs, and social media posts.

Marketing

The organization received a cohesive Marketing and Communications guide that covered everything from how to connect with different target markets to how to write newsletters that get opened and read.

We provided them with an easy-to-follow social media plan, outreach activities for their various programs, scripts for making phone calls, results from a member survey (with a guide to continuing with annual surveys), and both written and video tutorials that will live on as resources for both current team members and new hires.

After polishing their social media accounts, we set them up with everything they need to continue to create great content and eye-catching graphics for their accounts.

We also created a separate Marketing and Communications guide to assist them with the launch of their new program. It contains custom posts and documentation to conduct a brilliant launch and sustain the program’s momentum going forward.

Project Gallery

About

The First Nations Housing Professionals Association (FNHPA) is a national, professional association dedicated to serving the needs of those working in or aspiring to positions in housing with First Nations organizations.

They also provide support for a variety of programs and services that both directly and indirectly help First Nation housing departments.

Challenge

FNHPA came to us as a dedicated and very busy team focused on serving multiple target markets. They needed a fully inclusive Marketing and Communications strategy, solutions to grow their membership, a cohesive brand package with specific deliverables for their many target markets, and support launching a large, new program.

The coronavirus pandemic had eliminated nearly all of their outreach activities, and they were struggling to connect with members—especially those in rural areas with limited internet connectivity.

Insight

As we reached out to the executives, administration, and board members, we realized that even pre-pandemic, some of their most effective connection came from mail-outs and phone calls. We were fortunate to work with a team who was willing to do anything to serve their members.

With this in mind, we developed a marketing and communications strategy that utilized ‘offline’ activities like mail-outs and calls in tandem with online outreach—email marketing, accessible one-pagers, graphics that were ideal for both social media and printed materials—all while accentuating the organization’s approachable and friendly professional tone.

Results

The FNHPA team has everything they need to succeed in their Marketing and Communications. They have a clear and effective brand package, they understand each of their target markets and have the appropriate plans and materials to connect with them, and they have resources including custom how-to videos and easy-to-follow guides so they can efficiently on-board new team members and get them up to speed quickly.

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