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Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Want to Grow Your Business? A Great Website is the Key

Want to Grow Your Business? A Great Website is the Key
If you own a business, your goals for 2016 probably look a lot like the goals you've set every year before; increase the number of people who contact your business looking for more information on the products and services you sell, convert more of those leads into sales, and overall, make more money. Sound familiar? It's pretty obvious that growing a business requires a clear vision, a plan of action for achieving your goals and a whole lot of hard work, but in today's world, one of the fundamental tools for attracting the attention of new customers and convincing them that yours is a brand they can trust is a great website. Whether a business sells baked goods or tires, rents equipment for oilfield companies or provides beauty services, a beautiful and highly functional website that presents the brand in the best way possible is the ticket to growing that...
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When Branding Your Business, Consistency Counts

When Branding Your Business, Consistency Counts
For businesses of every size and in every industry, branding is vital to success on and offline. I know, you're probably sick to death of hearing about branding. We all are, but I'm going to flog this dead horse one more time because branding does matter. Scratch that, it doesn't just matter, the quality of a brand is what gives you an edge over the competition and allows you to continue to be the company people turn to when they need or want whatever it is that you're offering. The catch is that you can't just create a brand and call it a day. Branding consistency is key and, today, I'm going to tell you why. Branding, at a Glance A business' brand is made up of a combination of many different factors: Logo People all over the world, from young children to seniors, know the Coke logo, for example...
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Cut Rate Logos: You Get What You Pay For

Cut Rate Logos: You Get What You Pay For
"I don't like to save money" -- said by no one, nowhere. It's true, everyone loves a deal because the thought of getting more for your money is pretty gratifying. That said, there are instances where an opportunity to save isn't always the sweet deal you thought it was. When it comes to graphic design, and especially logos, it always pays to spend a little more upfront and to have it done right. I know you're probably thinking, 'of course a graphic designer would say a graphic design company is best,' but it's the truth. You see, like most things in life, when you pay rock bottom prices for a logo, you're going to get, well, the rock bottom in terms of design quality and service. Today, there are loads of companies advertising cut rate logo design services, but what companies like Vistaprint, Fiverr or Squarespace can't offer is the...
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Beyond Logos: A Graphic Designer Can Create Incredibly Powerful Visuals for Your Business

Beyond Logos: A Graphic Designer Can Create Incredibly Powerful Visuals for Your Business
You wouldn't be the first person to admit that they have absolutely no idea what it is that a graphic designer does beyond creating business logos. The graphic design field is actually pretty vast, and while the quality of your logo and its overall design are really important, there are so many other ways a graphic designer can help further your brand's reach through graphics. The Power of Graphic Design Think of a graphic designer as a visual communicator. You know the saying, 'a picture is worth a 1000 words?' Well, graphic designers know how to say the right things about your business through images. Believe it or not, the font, colour, layout, imagery and other components used in a logo or a piece of marketing material can all work together to communicate specific ideas to customers. While the right graphic designer can help you create materials that evoke particular...
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How Quality Graphics Can Take Your Promo from Flop to Flipping Fantastic

How Quality Graphics Can Take Your Promo from Flop to Flipping Fantastic
During the holidays, when everyone is checking off their Christmas lists, it's a great time to step up your marketing efforts and to reel in as much business as possible before the year's end. Whether a successful holiday season is crucial to your business' bottom line, or your company could use a little boost during the weeks and months after Christmas, when things tend to quiet down, promotional graphics are awesome ways to attract the attention of new customers, to remind existing customers of your brand and to convert more leads into sales. What better way to drive home your message than with quality graphics created by a graphic design company that also knows a thing or two about branding and how to build powerful web presences? Taking Your Promos to New Heights with Graphic Design Like the old saying goes, a picture is worth a thousand words, but when...
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Grande Prairie, AB

#101 10418 99 Ave,
Grande Prairie, AB
T8V 0S3
Canadian Council for Aboriginal Business Member logo

Prince George, B.C.

F1-5931 Cook Court,
Prince George, B.C.
V2K 3A3