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Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Signs of a High-Quality Graphic Designer

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When looking to expand your presence in the online world, hiring a great Graphic Designer is a must. But what makes a Graphic Designer great, and how do we know that they’re an expert? Here, we’ll outline a few things that you need to know to sift through and find that gem you’re looking for. Education. You might think that a certificate is just a piece of paper, but that piece of paper shows that they are dedicated and took the time to learn about it from a professional standpoint. Experience. The more that an artist practices, the better they become. Think of the artist’s brain as a muscle that grows with more exercise! Portfolio. With experience comes a portfolio. A Graphic Designer’s portfolio not only shows you the volume of their work, but also the quality. By looking at their past work, you can see just what they have...
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Why is a Professionally Made Logo so Expensive?

logos
Ever wondered how seeing a large yellow “M” redirects your brain directly to think of McDonald's? Or how a partially bit apple makes you think of “Apple Inc.”? That is exactly how powerful professionally made logos can be. They are the first thing customers notice about you. They become an integral part of your brand image, and every time a customer sees something vaguely related to your logo, the first thing they will think of is your brand. They are your brand’s identity and make sure your identity is powerful enough that people associate nothing but your brand to anything even vaguely related to it. And to have something this powerful created you should be ready to spend money. The money spent on a logo is not to be considered an expense that you might have avoided, instead consider it an investment that will bring in returns in the future....
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Awesome Websites are Equal Parts Creativity & Strategy

Awesome Websites are Equal Parts Creativity & Strategy
If you spend much time on the Internet, you probably know that there are a lot of websites that look really cool but load at a glacial pace and just don't function well, and other sites that aren't aesthetically pleasing but perform like it's nobody's business. At Saltmedia, we believe the best sites are not only visually beautiful, but super robust and designed to provide a great user experience. To build these all encompassing websites, we take an approach that's equal parts creativity and strategy - something which comes naturally to the founders of Saltmedia, two people who have always lived and breathed technology and design. Creativity & Aesthetically Pleasing Design Websites that aren't aesthetically pleasing fail to impress, and when you own a business, you've only got one chance to convince site visitors that they should become your customers. Our team is comprised of highly creative graphic and web...
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Make the Best Possible First Impression: Hire a Professional Graphic Design Company

Make the Best Possible First Impression: Hire a Professional Graphic Design Company
It seems like just about everyone has a relative or a friend who 'dabbles' in graphic design. While you may be tempted to have this sidelining graphic designer create your business' logo, there are several good reasons you should only entrust a trained professional with your design needs. First Impressions are Everything Free online tools and graphic design dabblers have produced a whole lot of poor quality logos and other graphics. You know what I'm talking about, you've seen them before. The risk you take when you entrust anyone but a professional with the important task of designing your business logo, for instance, is that people won't take your business seriously. Your logo doesn't look professional, so what does that say about your own professionalism? You've got one chance to make a good impression, so ensure you're putting your business' best foot forward with a high quality, appropriately branded logo....
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Want to Grow Your Business? A Great Website is the Key

Want to Grow Your Business? A Great Website is the Key
If you own a business, your goals for 2016 probably look a lot like the goals you've set every year before; increase the number of people who contact your business looking for more information on the products and services you sell, convert more of those leads into sales, and overall, make more money. Sound familiar? It's pretty obvious that growing a business requires a clear vision, a plan of action for achieving your goals and a whole lot of hard work, but in today's world, one of the fundamental tools for attracting the attention of new customers and convincing them that yours is a brand they can trust is a great website. Whether a business sells baked goods or tires, rents equipment for oilfield companies or provides beauty services, a beautiful and highly functional website that presents the brand in the best way possible is the ticket to growing that...
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