Salt Blog

Business owners are often under the impression that the customers they need will magically find and flock to their website without having to do any form of digital marketing. If only it were that easy! Search Engine Optimization (SEO) is one of several forms of digital marketing that businesses can use to drive targeted traffic to their websites. SEO includes various tactics designed to bring 'organic' or 'natural' traffic to a website, versus SEM, where you pay a fee each time someone clicks one of your ads. But how do you attract the attention of the web surfers who are looking for the types of goods and services you sell? The goal is to move your website up the search engine rankings for major search engines like Google, Bing and Yahoo. When your business appears on the first page of the search results for carefully selected keyword terms, you're in...

In today's world, where people of all ages, worldwide, are online, a website is one of the best ways to advertise your business. As many people soon discover, however, the challenge is getting prospective customers to your site. One of the online marketing tactics businesses use to drive traffic to their websites is Pay-Per-Click or PPC Advertising. PPC Advertising at a Glance With PPC, you pay a fee each time a person clicks one of your ads that are positioned in places like search engine results pages, Facebook and many other channels. Google AdWords is the most popular platform for PPC, most likely because the ads are positioned in the Google search results, where people figure the largest number of prospective customers will see them. When a PPC campaign is executed well, the fee you pay for a click is small compared to the upside of delivering a paying customer...

Search Engine Marketing, or SEM, falls under the Search Marketing umbrella along with SEO. To put it simply, SEM is a way to buy traffic. You pay for ads that appear in the search engine's results, which puts your business in front of people who are searching for information, products and/or services that are in line with your ads' targeted terms. Sounds pretty great, doesn't it? Well, SEM can be awesome, if you know what you're doing. If you don't, it can be a pretty costly way to drive a whole lot of tire kickers - not paying customers - to your website. When it comes to digital marketing, whether you're doing SEM, SEO, email newsletters or any other type, the key to achieving the results you want and need is to either be an expert in the online marketing field, or to hire someone who is. But, first, here's...

Ah, yes, the age old question of how long it's going to take before you're the proud owner of an awesome Saltmedia website! Well, the amount of time it takes to create a website design that's perfectly tailored to a company and fully executed on the web depends on a few key factors, such as the complexity of the site and the customer. Laying the Foundation Like Rome, Saltmedia websites aren't built in a day, but lucky for you, they typically take about 45 to 90 days, on average. Whenever we build a site, our web developers start with an in-depth discovery meeting - we want to know everything there is to know about what it is that you do, what your goals are for the future and the challenges you face. Creating a Custom Website From here, we create a strategy for a website that will not only look...

Business owners often ask us which types of digital marketing are most important if they want to succeed online. The truth is, there isn't a one-size-fits-all online marketing solution that will work for every business. In fact, your industry, your business goals and budget will all play a role in determining which forms of marketing will produce the best results. Give us a call to discover the custom online marketing strategy that will take your business to the top, but first, check out the following to gain a better understanding of what the various forms of marketing entail. A Website: The ultimate form of online marketing and the best way to advertise your business, today! Marketing Automation: Streamline your marketing operations with revolutionary software that automates tasks like sending email newsletters, social media activity, and other website tasks. Search Engine Marketing (SEM): Improve your website's visibility in search engines and...