Salt Blog

The Nitty Gritty on Calls to Action: Why the Best Website Design Always Includes Effective Calls to Action - If there's one thing we've learned, in all our years of providing web design services to businesses throughout northern Alberta and B.C., it's that even the best website design, complete with the the flashiest logo, coolest graphics, and most cutting-edge content management system, isn't enough to encourage site visitors to make contact for more information or to purchase a product online if there isn't a clear call to action. 'What's a call to action,' you ask? It's the magic tool that drives site visitors to call you, visit your location or buy your goods and services. Okay, it ain't magic, and it actually isn't all that difficult to master good call to action writing skills. You just need to first understand the importance of the call to action and learn a...

In today's world, having an online presence is a must for businesses of any type and size. By no other means can you inform your target market about what it is that you do, or generate new sales for your company as efficiently or as cost-effectively as you can with a well-designed website. As a Grande Prairie web design team, Saltmedia has created new or revitalized existing websites for dozens of businesses across a wide variety of industries. One thing that we see, again and again, is businesses that are not utilizing the best website design for their niche, nor are they capitalizing on all of the effective and affordable ways their website can be used to market their brands. Realtors, in particular, are a group that have much to gain from a well-designed, high-performing website, but many are working with sites that aren't tailored to their needs nor are...

Last time, I talked a bit about what it is that programmers do when they're holed up in their offices for hours on end, punching away at keyboards. For anyone who doesn't work in this industry, what web development involves - and more importantly, what's possible - can seem a little foreign. Today, I want to share with you some of the things that make up the ol' Saltmedia IT toolbox, or rather, the types of skills that our web development team has mastered and how they can be put to work creating a highly customized, robust website for any business. Saltmedia's Skills & What They Mean for You ● HTML/HTML5 ● PHP ● JQuery ● JavaScript ● CSS/CSS2/CSS3 ● CPanel ● MYSQL I could give you a run-down of how a website development team might use any of the above for specific purposes and in different applications, but I'm sure you'd rather I saved the tech...

For the sake of saving money, business owners are sometimes tempted to choose a canned website, or rather websites that are built using free or purchased website templates. While most business owners are on the lookout for ways to save a buck, the upside of saving some money in the short-term can't compare to the many ways a business will benefit from a custom website created by a team of experienced web developers. In particular, when you work with a web development company that has a team of knowledgeable programmers, the sky is the limit in terms of what it is that your business' website can be made to do for you. The first in a two-part series, today's post will describe what it is that a programmer does, for anyone who doesn't eat, sleep and breathe this stuff, and how the skills that they possess have a crucial part...

There's no doubt about it; Facebook is a proven internet marketing platform that small businesses can and must use if they want to popularize their brand without spending a bundle. The only drawback, however, is that businesses can often get hung up on Facebook, devoting all of their social media marketing efforts to the one platform and missing out on big opportunities to develop their brands via other channels online. In some cases, other social media sites are actually better suited for marketing certain types of businesses or for helping to facilitate specific business goals. Discover how and when Facebook should be used for brand development purposes and when it's good to add one - or better yet, several - of the popular online platforms to your social media marketing repertoire. How & When to Best Use Facebook The fastest way to turn Facebook friends or followers off of your...