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Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Online Marketing, SEO, Search Engine Optimization, email marketing, Content creation

Is Your Website Mobile Friendly?

Is Your Website Mobile Friendly?
If you're not sure if your website is compatible with mobile devices like smart phones and tablets, your business could be missing out. In fact, in today's fast paced, technological world, failing to provide a great user experience for the vast majority of people who search the web when they're on the go is likely what's stopping you from taking your business to the next level - both on and off of the Internet. Consumers Demand Mobile Compatibility Today's shoppers are savvier and more demanding than ever, which means your website needs to be up to the task of providing the information they need, precisely when they need it. Fingers and thumbs need to be able to navigate websites. Scrolling in every direction will no longer cut it, nor will super slow loading speeds. Failing to provide mobile users with a positive experience will ultimately prevent you from turning these...
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Mobile Speed: Are You Getting the Best Online Marketing ROI?

Mobile Speed: Are You Getting the Best Online Marketing ROI?
Over the last couple of weeks, I've been talking about mobile web development and specifically mobile speed. While just about any mobile site would do in the past, users are becoming more and more impatient with slow-to-load mobile sites. Because of the role speed now plays in mobile user experience, I'm going to talk about how this relates to businesses' marketing return on investment, or ROI. I don't think any business owner would disagree that the sole reason they have a website is to bring new leads and sales for their company. You invest the money into an attractive, well-branded and informative site that's going to attract the attention of visitors and turn them into your customers - or at least that's what you hope will happen. Unfortunately, many businesses are still investing in mobile web development only to be left with a site that is dreadfully slow to load...
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Slow Loading Sites Destroy Mobile User Experience & Your Chance of Generating New Leads & Sales

Slow Loading Sites Destroy Mobile User Experience & Your Chance of Generating New Leads & Sales
There's no disputing it, the majority of people now search from their smart phones and other mobile devices for the businesses they want and need to find. Ultimately, your website's mobile compatibility will make or break their user experience, and is a major determining factor in whether or not they become your customer. Speed is the Key to a Great Mobile User Experience Now, I'm sure there's been a time when you were out and needed to look up the address or phone number to a local business, wanted to check out the menu at a restaurant, or to figure out if a particular store offered the product or service you needed. When you turned to your trusty smart phone and clicked on one of the websites in the Google search results, however, you were stunned and frustrated by the glacial pace at which the site loaded. In a rush...
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Next Generation Mobile Web Development: What it Means for Your Business

Next Generation Mobile Web Development: What it Means for Your Business
In the not-so-distant past, a lot of businesses jumped on the mobile web development bandwagon after Google announced that they'd penalize any site that wasn't compatible. Seeing that the vast majority of people use their smart phones to search, it makes good sense for a business to have a website that can be viewed from a mobile device. Just like anything else, however, not every mobile website is created equal and some fail to deliver the results their owners expect from their investment. Pro Website Designers Do Mobile Best It doesn't take long to find someone offering mobile website services, but only web developers are equipped with the skills and tools necessary to build a site that looks great and functions even better, no matter the device. Think of it this way; website developers are the mechanics of websites, while graphic designers and marketing firms that don't specialize in websites...
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What is Content Marketing?

What is Content Marketing?
While the term 'content is king' has been used to death as a way to describe content's importance online, it does have merit. If your aim is for your website to bring more quality leads and sales to your business, you've got to make content king for your brand, as well. In a nutshell, one of the biggest factors in a successful digital marketing strategy, whether you're looking to rank well in Google, drive more traffic to your website, or earn the trust of prospective customers, is quality content. Not only does the quality of the content that's on your website matter, but you've also got to be sharing well written content that's going to add some sort of value, across as many online channels as possible. Content Marketing for Small Businesses Right now, businesses in every industry are popularizing their brands, improving their website rankings and demonstrating their expertise...
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Grande Prairie, AB

#101 10418 99 Ave,
Grande Prairie, AB
T8V 0S3
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Prince George, B.C.

F1-5931 Cook Court,
Prince George, B.C.
V2K 3A3