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Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Online Marketing, SEO, Search Engine Optimization, email marketing, Content creation

The Search Engine Optimization Misconceptions that are Preventing Your Business from Reaching New Heights

The Search Engine Optimization Misconceptions that are Preventing Your Business from Reaching New Heights
Nearly every business owner with an online presence has heard of search engine optimization, or SEO. Perhaps you, too, have been vying for Google's attention in an effort to edge your business' website further up the search rankings. But, where so many business owners go wrong, whether they own a small local business in Grande Prairie or a chain with multiple stores across the country, is that they're still under the impression that they can 'do' SEO in their spare time, build a few links here, share a couple of blog posts there, and sit back and watch as their site skyrockets to the search rankings' coveted top spots for dozens of keyword terms. The long and short of it is that some common search engine optimization misconceptions are holding businesses back from succeeding both on and off the internet. Check out the following, the first in a two-part series...
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There's a Right and a Wrong Way for Businesses to Use Facebook. Learn the Keys to Success, Here

There's a Right and a Wrong Way for Businesses to Use Facebook. Learn the Keys to Success, Here
Recently, I've been sharing tips and other useful insights for Facebook, and specifically how business owners in Grande Prairie and beyond can use the social media platform to attract new leads and even sales. As a web design company that also offers search engine optimization and other internet marketing services, we often see business owners who are keen to take advantage of this free marketing platform, but who don't necessarily know how to use it in a way that will generate the types of results they're after. There are a few basic principles that should guide your interactions in Facebook. With these in mind,  you'll make the best use of this free marketing platform. Facebook is a Place for Socializing, Not Hard-selling In our dealings as a web design company and through our own personal use of Facebook, this is the mistake we see businesses making most often. Facebook is...
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4 tips for Facebook Success

4 tips for Facebook Success
Facebook Time

Whether your business has a storefront in Grande Prairie or you operate entirely online, your business needs a Facebook presence if competing and succeeding in your niche is what you aim to do. Even if social media isn't your thing, or just like any other business owner you've got little extra time to devote to something other than the products and services you offer, using the following 4 tips when designing your Facebook strategy will ensure your interactions on this social media platform are as streamlined and effective as possible. Set your strategy . Determine your target audience, the image you want to present and what benefits you are going to offer your audience. Make a list of the objectives of your strategy, for example: Loyalty Increase audience Create brand Disseminate brand / product Educate people in my sector What's new in my sector And so on... Plan your content....
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Facebook is a Valuable Marketing Tool Small Business Owners Can't Risk Ignoring

Facebook is a Valuable Marketing Tool Small Business Owners Can't Risk Ignoring
As a web design company in Grande Prairie, a large percentage of our clientele is made up of small businesses. In an effort to provide our clients with the ultimate in web design, development and internet marketing services, we've learned a lot about their pain points, or rather those things they find puzzling, stressful, have never thought about before, or all of the above. This being the case, I thought I'd share some tips on a very powerful and yet often undervalued tool that's available to small business owners: Facebook. Now before you say "but my clients don't use Facebook,'' hear me out. Every day, more than 800 million people around the world use Facebook in some capacity, whether it's to socialize or learn more about the businesses they will frequent. This means that whether you cater to 20-somethings, other businesses or even seniors, your business needs a Facebook presence....
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Grande Prairie Internet marketing to help your website be found by Google, Bing and other popular search engines.

Grande Prairie Internet marketing to help your website be found by Google, Bing and other popular search engines.
How to increase website traffic Build it and they will come may work in the movies, but if you want online visitors to check out your website or be found on the first page of Google hire a professional website design company to manage your online marketing.  Advertising your business online to attract local customers around the Peace Region, Alberta or anywhere around the world can be achieved with Search Engine Optimization, otherwise known as SEO.  Good SEO vs Bad SEO There are two major styles of SEO.  White hat SEO – the good kind, and Black hat SEO – the not so good kind.  White hat SEO uses wholesome techniques to generate steady, gradual and lasting growth in rankings with strategies such as on-page content optimization, website performance tuning and targeting online business directories.  Black hat SEO leverages techniques that are not endorsed by search engine providers such as...
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Grande Prairie, AB

#101 10418 99 Ave,
Grande Prairie, AB
T8V 0S3
Canadian Council for Aboriginal Business Member logo

Prince George, B.C.

F1-5931 Cook Court,
Prince George, B.C.
V2K 3A3