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Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Online Marketing, SEO, Search Engine Optimization, email marketing, Content creation

Online Marketing for Beginners

Online Marketing for Beginners
No matter what it is that your business provides or where you're located, owning a site with a professional web design is crucial to success, both on and off the internet. But, where many businesses fall short is they fail to effectively market their company using the various channels that are available. The world of online marketing can seem a bit daunting to those who are unfamiliar with what it entails, but the opportunity it presents is far too great to ignore. Plus, here's the thing: online marketing is crucial to business growth today, so it's time to stop dragging your heels, to learn the basics and start putting it to work for your company! Today's post on online marketing is the first of several that we'll be sharing in the upcoming weeks. With a better understanding of what you can and should be doing in the way of marketing,...
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Beyond Copy: Using Buttons Effectively in Your Website Design for Better Conversions

Beyond Copy: Using Buttons Effectively in Your Website Design for Better Conversions
This month, I've been sharing some proven tips for achieving more results through effective calls to action and other website copy. While a call to action and persuasive writing are fundamental to generating more leads and sales, they're not the only ways you can boost conversions. In fact, there are many facets of a website design that can and should work together to provide the user with a specific experience and, hopefully, elicit a specific response. Today's post will talk specifically about how to effectively use buttons to improve your site's conversion rate and deliver real results. Adding Better Buttons to Your Website Design A great deal of testing has been done over the years to determine how the look and placement of buttons affects their conversion rates. It's not enough to toss a 'Buy Now' button on your product page and expect people to click it. When considering your...
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How to Write Calls to Action that Convert

How to Write Calls to Action that Convert
Last time, I talked about the importance of using calls to action in your website design. If the goal for your website is to attract and convert new customers for your business (and I'm guessing it is), you've got to tell people what you want them to do, when they're on your site. You can't expect that they will take it upon themselves to sign-up for your newsletter, purchase your product, or email you for more information, so you must include a clear and consistent call to action on every page of your site. Now, that's not to say that you can just write 'call us' at the bottom of every page and expect the phone to start ringing off the hook. There's an art to writing copy that grabs attention, keeps the reader interested, and then - BAM - hits them with a call to action. In today's post,...
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The importance of Call to Actions

The importance of Call to Actions
The Nitty Gritty on Calls to Action: Why the Best Website Design Always Includes Effective Calls to Action - If there's one thing we've learned, in all our years of providing web design services to businesses throughout northern Alberta and B.C., it's that even the best website design, complete with the the flashiest logo, coolest graphics, and most cutting-edge content management system, isn't enough to encourage site visitors to make contact for more information or to purchase a product online if there isn't a clear call to action. 'What's a call to action,' you ask? It's the magic tool that drives site visitors to call you, visit your location or buy your goods and services. Okay, it ain't magic, and it actually isn't all that difficult to master good call to action writing skills. You just need to first understand the importance of the call to action and learn a...
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DIY Internet Marketing Tips

DIY Internet Marketing Tips
As promised, today's post will share some simple yet effective internet marketing tips that any business owner can start to implement, right now. Rome wasn't built in a day, so you shouldn't expect your business' online presence to be, either. It's going to take time and dedication to create and maintain the type of online presence that attracts people's attention and convinces them to become your customers, so taking the first steps and implementing some of the tactics you see here can be a great way to get started. Internet Marketing Basics Create Social Media Accounts for Your Business & Start Interacting: If you haven't already, create Facebook, LinkedIn, Twitter, Instagram and Pinterest pages for your company. Put some time and thought into how the pages look and the information you share with followers, because this may very well be the first introduction that many people have with your brand....
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Grande Prairie, AB

#101 10418 99 Ave,
Grande Prairie, AB
T8V 0S3
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Prince George, B.C.

F1-5931 Cook Court,
Prince George, B.C.
V2K 3A3