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Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Online Marketing, SEO, Search Engine Optimization, email marketing, Content creation

Driving Traffic to Your Site with Pay-Per-Click Advertising

Driving Traffic to Your Site with Pay-Per-Click Advertising
In the last post, I gave the low-down on search engine optimization and why anyone who owns a website should consider investing in an SEO campaign of some shape or form. While 'SEO' describes the tactics that are used to drive traffic to a site organically, Pay Per Click, or PPC, is a form of advertising where you pay a fee each time your ad is clicked. When PPC is done well, it can be a highly effective form of internet marketing. If you pay a mere $2 when someone clicks your ad and it results in a $200 sale, it's a no-brainer. The problem is knowing how to use PPC so that you're driving the right traffic to your site and not wasting a fortune on advertising that doesn't yield any leads or sales. Adding Google AdWords to Your Internet Marketing Strategy Google AdWords is the most popular PPC...
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What is SEO and Why Should You Care?

What is SEO and Why Should You Care?
If you own a website, you've probably heard of search engine optimization or SEO. You wouldn't, however, be the first person to admit that they have no idea what it is, or more importantly, why it might be something worthy of consideration. The definition of SEO is pretty straightforward: the process through which you drive organic traffic from the search results to your website. What's not so straightforward is all of the factors that make up the SEO pie - there are more than 200 factors - or staying up to date with what it is that the search engines are rewarding or penalizing today. Today's post is meant to give you a very basic understanding of what SEO is and why anyone who owns a website and who wants more than their closest relatives to know it exists, should consider investing in search engine optimization. How Search Engines Rank...
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For Online Marketing Success, a Great Website is Key

For Online Marketing Success, a Great Website is Key
In today's fast-paced, technological world, an online presence is a must for every business, no matter the market or the size. Whether you run a local retail store or head up a mega corporation with offices throughout the country, you need to not only be visible online, you've got to make your brand the centre of attention. Over the last few weeks, we've been talking about what it takes to be successful when marketing online. While search engine optimization, Pay-Per-Click advertising and Social Media Marketing are all buzz words you've probably heard in discussions about online marketing, it's putting the cart before the horse if you don't already own a stellar website. Now, by 'stellar' I mean not only visually remarkable, but also geared to perform. You see, how a website looks, is laid out and functions all goes together to create a user experience, and a good user experience...
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Getting Your Online Presence Ready to Rock with Online Marketing

Getting Your Online Presence Ready to Rock with Online Marketing
Over the last few weeks, we've been talking about online marketing and why it's critical for businesses of all shapes and sizes to employ a well-designed strategy to give their brand greater exposure. Today's post will give you an idea of what it is that you need to have in place before you get started designing your online marketing plan of action. A Stunning, Robust Website: If you consider that your website is the central command station for your online marketing efforts, it goes without saying that you need to start with a well designed website. You not only need a professional web design that's user-friendly, but it also needs to be mobile-friendly and the pages have to load quickly. Google won't give good rankings to a site that's slow to load and can't be searched from a mobile device, and the goal of any marketing strategy is to convert...
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Online Marketing Success: These are the Platforms that Should Be Put to Work for Your Business

Online Marketing Success: These are the Platforms that Should Be Put to Work for Your Business
What's it take to market a company effectively online? To put it simply, a multi-faceted approach and a whole lot of discipline. Those that not only succeed at putting their brand in front of the largest numbers of people from their target markets, but also convince them to buy goods and services have a carefully designed marketing strategy which employs not just one but several (if not all) of the forms of marketing that can be done via the web. In today's post, I want to delve a little deeper into the channels that are available for web marketing and to share some of the reasons they're so beneficial. While there are several different forms of online marketing available, with everything from social media and network marketing to video marketing, I'm going to focus on those that I feel are most important for the vast majority of businesses. Search Engine...
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Grande Prairie, AB

#101 10418 99 Ave,
Grande Prairie, AB
T8V 0S3
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Prince George, B.C.

F1-5931 Cook Court,
Prince George, B.C.
V2K 3A3