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Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Online Marketing, SEO, Search Engine Optimization, email marketing, Content creation

What is Pay-Per-Click or PPC Advertising?

What is Pay-Per-Click or PPC Advertising?
In today's world, where people of all ages, worldwide, are online, a website is one of the best ways to advertise your business. As many people soon discover, however, the challenge is getting prospective customers to your site. One of the online marketing tactics businesses use to drive traffic to their websites is Pay-Per-Click or PPC Advertising. PPC Advertising at a Glance With PPC, you pay a fee each time a person clicks one of your ads that are positioned in places like search engine results pages, Facebook and many other channels. Google AdWords is the most popular platform for PPC, most likely because the ads are positioned in the Google search results, where people figure the largest number of prospective customers will see them. When a PPC campaign is executed well, the fee you pay for a click is small compared to the upside of delivering a paying customer...
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What is Search Engine Marketing or SEM?

What is Search Engine Marketing or SEM?
Search Engine Marketing, or SEM, falls under the Search Marketing umbrella along with SEO. To put it simply, SEM is a way to buy traffic. You pay for ads that appear in the search engine's results, which puts your business in front of people who are searching for information, products and/or services that are in line with your ads' targeted terms. Sounds pretty great, doesn't it? Well, SEM can be awesome, if you know what you're doing. If you don't, it can be a pretty costly way to drive a whole lot of tire kickers - not paying customers - to your website. When it comes to digital marketing, whether you're doing SEM, SEO, email newsletters or any other type, the key to achieving the results you want and need is to either be an expert in the online marketing field, or to hire someone who is. But, first, here's...
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Which Types of Digital Marketing are Most Important for My Business?

Which Types of Digital Marketing are Most Important for My Business?
Business owners often ask us which types of digital marketing are most important if they want to succeed online. The truth is, there isn't a one-size-fits-all online marketing solution that will work for every business. In fact, your industry, your business goals and budget will all play a role in determining which forms of marketing will produce the best results. Give us a call to discover the custom online marketing strategy that will take your business to the top, but first, check out the following to gain a better understanding of what the various forms of marketing entail. A Website: The ultimate form of online marketing and the best way to advertise your business, today! Marketing Automation: Streamline your marketing operations with revolutionary software that automates tasks like sending email newsletters, social media activity, and other website tasks. Search Engine Marketing (SEM): Improve your website's visibility in search engines and...
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We're Committed to Offering You Web Solutions that Deliver Results

We're Committed to Offering You Web Solutions that Deliver Results
Last time, I talked about the core values that drive everything we do here at Saltmedia, from the solutions we offer to the ongoing support and quality customer service we provide. Today, I want to talk about the ways our core values are shaping the solutions we provide to small and mid-sized businesses across a wide range of industries, and how you, too, can reap the rewards of our Grande Prairie web design team's commitment to excellence. Let's take web and graphic design, as well as online marketing, as examples: Web and Graphic Design To effectively brand a business, you need a quality logo, website design and other graphics that are going to command attention and make an impression. Our core values ensure you receive the branded online presence you need to succeed: Honesty: designers start with an in-depth discovery meeting where they learn about your business we create a...
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Your Business Needs a Website. That's all There is to It

Your Business Needs a Website. That's all There is to It
Yup, there's no getting around it, if your business still doesn't have a website, you're missing out on big opportunities. If growing your business by bringing in more leads and sales is your ultimate goal, getting your business online with effective web and graphic design should be priority number one. Why? Let me count the ways! A Website is Never Closed: With a website, you're open all day, every day. Even if you're not selling your products or services directly from your website, an effective web presence ensures existing and potential customers can always access your contact information, learn about what it is that you offer, and the ultimate goal, take one giant step further into your sales funnel. When you aren't available to give the sales pitch, a well designed and executed website will do it for you! Provides Credibility: Gone are the days when people flipped through the...
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Grande Prairie, AB

#101 10418 99 Ave,
Grande Prairie, AB
T8V 0S3
Canadian Council for Aboriginal Business Member logo

Prince George, B.C.

F1-5931 Cook Court,
Prince George, B.C.
V2K 3A3