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Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Online Marketing, SEO, Search Engine Optimization, email marketing, Content creation

What is Local SEO?

What is Local SEO?
You know when you're running errands and you do a quick search from your smart phone for a specific type of service provider? And Google returns a list of results that are for businesses in your local area? That's local search in action, and for any and every business owner, it's the key to driving more of the local customers you need, right to your door. Adding local SEO to your business' digital marketing strategy is valuable for a number of reasons: There's less competition for the top spots in Google search results for a specific location, making your business much more visible. People who search for local businesses from their smart phones are often ready to buy. It's a highly cost-effective way to give your brand more visibility. Putting Local SEO to Work for You If you sell goods or services from a retail location, own an office or...
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What is Email Marketing?

What is Email Marketing?
Attracting the attention of prospective customers and convincing them to buy your goods and services is a never-ending feat. Just think of all the off and online marketing you do to expand your customer base. Well, a great way to maintain a steady stream of business, especially during those times when it seems like new sales are few and far between, is to keep your existing customers informed and interested. Email marketing is the solution you need to keep up those touch points in a way that's efficient, affordable and effective. The Pros Highly Affordable Marketing Strategy Marketing Via a Targeted Channel Analytics Makes it Easy to Measure Email Marketing's Effectiveness Getting Started with Email Marketing If you're interested in using email marketing to reach out to your customers, you need to start by choosing an email marketing system. At Saltmedia, for instance, we're a solutions provider for Constant Contact,...
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What is Blogging & How Will it Add Value for Your Web Presence?

What is Blogging & How Will it Add Value for Your Web Presence?
Several years ago, when blogging first became a buzz word, it mostly referred to online journals or diaries of sorts, used by individuals who were looking for a way to express themselves. Well, businesses of all shapes and sizes soon realized that a blog could be a great space for some free marketing, and it took off from there. For a business, a blog is a page on the website where you post company news, but more importantly, it's a space where you share articles that can give a powerful boost to your digital marketing strategy. Here are just some of the ways that regular blogging will benefit your business' online presence and your brand, overall: Allows you to demonstrate your expertise in the market, which helps build trust with prospective customers - a must, if you want to sell products or services online Google awards websites where quality content...
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What is Mobile Marketing?

What is Mobile Marketing?
In today's world, where everyone from tweens to senior citizens use smartphones and other mobile devices to surf the web, it's vital for business owners to market their products and services effectively. This means that in addition to a mobile website design, businesses will benefit from adding mobile marketing to an online strategy that's tailored for bringing more leads and sales. Mobile Marketing at a Glance So what is mobile marketing and why should you care? Mobile marketing consists of placing ads on mobile devices. There are several mobile marketing platforms to choose from, each offering their own unique styles of advertising. Some of the channels include app-based marketing, ads that appear in games or text messages, and QR codes that users scan to be directed to a specific website. Google AdWords has also jumped on the mobile bandwagon, and offers mobile marketing options, as well. Adding Mobile Marketing to...
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What is Search Engine Optimization or SEO?

What is Search Engine Optimization or SEO?
Business owners are often under the impression that the customers they need will magically find and flock to their website without having to do any form of digital marketing. If only it were that easy! Search Engine Optimization (SEO) is one of several forms of digital marketing that businesses can use to drive targeted traffic to their websites. SEO includes various tactics designed to bring 'organic' or 'natural' traffic to a website, versus SEM, where you pay a fee each time someone clicks one of your ads. But how do you attract the attention of the web surfers who are looking for the types of goods and services you sell? The goal is to move your website up the search engine rankings for major search engines like Google, Bing and Yahoo. When your business appears on the first page of the search results for carefully selected keyword terms, you're in...
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Grande Prairie, AB

#101 10418 99 Ave,
Grande Prairie, AB
T8V 0S3
Canadian Council for Aboriginal Business Member logo

Prince George, B.C.

F1-5931 Cook Court,
Prince George, B.C.
V2K 3A3