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Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Mobile Design – What it is and Why it Matters?

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Smartphones have defined and personified the advancements mankind has seen in the past decade or so. They have made our lives easy to the point that our use of laptops and desktops has minimalized. Apart from work, most of us only use our computers only for things that we cannot do on our mobile phones. These devices have literally brought the whole world in our hands. The increase in usage of mobile phones in the world and especially in Canada has made it a necessity to have a mobile design for your business website. Mobile design refers to having a website that is compatible with mobile phones. The user does not have to unnecessarily scroll around and zoom in or out. If you have a mobile compatible website. With almost 60% of Canada’s online traffic coming from mobile phones, the need to have a mobile design does not really need...
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Why is a Professionally Made Logo so Expensive?

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Ever wondered how seeing a large yellow “M” redirects your brain directly to think of McDonald's? Or how a partially bit apple makes you think of “Apple Inc.”? That is exactly how powerful professionally made logos can be. They are the first thing customers notice about you. They become an integral part of your brand image, and every time a customer sees something vaguely related to your logo, the first thing they will think of is your brand. They are your brand’s identity and make sure your identity is powerful enough that people associate nothing but your brand to anything even vaguely related to it. And to have something this powerful created you should be ready to spend money. The money spent on a logo is not to be considered an expense that you might have avoided, instead consider it an investment that will bring in returns in the future....
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How do customers find your business online?

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Regardless of your industry, chances are your customers are looking for your products or services online. Online marketing is the single most important form of advertising for businesses today. As a result, SEO (search engine optimization) is becoming more and more important for businesses who want to stand out from the crowd. SEO is the process of optimising your website so that it can easily be found in search engines. Let’s take a look at how customers are finding your business online, and how you can make sure your website is getting in front of them. Where are your customers? Chances are your customers are using Google to find your business. Sure, there are plenty of other search engines out there (like Bing and Yahoo), but Google takes up the largest market share with nearly 4.5 billion searches every single day. It’s important to remember, though, that not all Google...
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How to get your website to the first page of Google

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Your website is your best employee. It works 24/7 and is always available to answer your customers’ questions, even when you’re not. And if your website isn’t on the first page of Google for important search terms, you have a lot of low hanging fruit you can harvest. The world of SEO (search engine optimization) is always changing, but there are plenty of things that you can do to ensure your website gets to the first page of Google. Here are just some examples of things you can do to reach that low-hanging fruit.   Have a good website This sounds pretty obvious, but you can’t underestimate the importance of a well-built website. While a basic DIY webpage might be enough to get your name out there, it likely won’t get you where you want to be. Investing in a professional website created by a reputable web design firm is...
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Web design: When to DIY and when to hire a professional

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Setting up a business is often complicated and costly, and it can be difficult to know where to spend your marketing dollars, especially when you’re just getting started. A strong online presence is crucial for just about any modern business. It’s no wonder, then, that the majority of business owners reach a point where they ask an important question: should I design my website myself, or should I hire a professional? If you have to DIY, do it right DIY website builders are a great option if you’re a startup on a very tight budget and need to set up a basic, quick online presence. If you choose to go the DIY route, make sure to keep things as simple as possible. We recommend building a basic website that clearly explains who you are and what you do. Of course, that’s not to say you shouldn’t spend any money at...
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Grande Prairie, AB

#101 10418 99 Ave,
Grande Prairie, AB
T8V 0S3
Canadian Council for Aboriginal Business Member logo

Prince George, B.C.

F1-5931 Cook Court,
Prince George, B.C.
V2K 3A3