Salt Blog

You've just had an awesome website built and you can't wait to show it off to the world - not to mention have the phone start ringing off the hook with calls from new customers! The thing is, when you Google the keywords that are important to your business, your website appears so far down in the search results it's as good as invisible. It'd be an understatement to say that this is frustrating, but it's a challenge many business owners face. If the saying, 'if you build it, they will come' worked for anyone or anything but Kevin Costner, a baseball field and a bunch of dead baseball players, the search engine optimization (SEO) and internet marketing industries wouldn't exist. Making Your Website Visible Online Ranking on page two won't cut it because very few people actually venture that far down in the search results. Page one is where...

People always ask us how much Saltmedia websites cost, but they're surprised when we don't respond with a figure, but ask them what their Wednesday looks like and whether they drink tea or coffee. You see, unlike many other companies out there that offer web design services, Saltmedia doesn't sell canned website packages where one-size-fits-all websites come with pre-set rates. Instead, we're of the thinking that every business is unique and requires a totally customized website to succeed online. Really, when did one-size-fits-all ever really work well for anything? Receive a Custom Estimate with a Quick Phone Call Determining how much it will cost to build a powerful, responsive website that's not only the perfect representative for your business online, but also facilitates your workflow and makes it easier to do what you do, really only takes a quick phone call and for you to answer a few questions (I...

Owning an attractive, fully branded and robust responsive website is one of the most valuable assets a business - in any industry - can own in today's technological world. A website that performs exceedingly well and represents your business in the best way possible is an asset that will continue to deliver the results your business needs for years to come. At Saltmedia, our web development services were designed to help businesses like your own succeed online. So how can you get your hands on a Saltmedia website? I'll tell you! Getting to Know Your Business As a web development company, one of the things we're most adamant about is getting to know a business before we build a website. How can we design and create a website that's going to be the online representative for your brand, while making it easier for you to do business, if we don't...

WordPress vs Joomla: The debate about which Content Management Software system (CMS), WordPress or Joomla, is best for powering websites isn't new, and I'm sure website designers everywhere will continue to argue the merits of one over the other, for years to come. You see, everyone has a favourite, like Coke or Pepsi, one that they feel is superior and that they recommend to their web development clients, again and again.  While WordPress and Joomla aren't the only CMS options out there, it's my opinion that they're the best options in 2014, and the fact that tens of millions of people around the world have chosen to use WordPress or Joomla for web development leads me to believe I'm not alone in my thinking. What is a Content Management System and Why is it a Critical Component of Any Website Design? People who work in web development sometimes forget that...

Before I start talking about the awesome software Saltmedia uses to power our websites I wanted to give you a bit of knowledge about website software in general. A CMS (Content Management System) is a software application that allows non-programmers to manage and maintain websites with a minimal amount of technical website development knowledge. Traditionally, websites could only be built and maintained by website developers adept at languages such as HTML, Javascript, and PHP. Today there are hundreds of different CMS Software options available. Some web firms build their own proprietary or commercially licensed CMS Software. Others use open source software platforms like WordPress and Joomla. Saltmedia believes in Open Source software. Sometimes this option is overlooked - I’ll save my opinion on closed software for a different blog entry though. In general open source is a software licensing model that allows unrestricted access to use, modify, distribute, and improve...