Salt Blog

It seems like just about everyone has a relative or a friend who 'dabbles' in graphic design. While you may be tempted to have this sidelining graphic designer create your business' logo, there are several good reasons you should only entrust a trained professional with your design needs. First Impressions are Everything Free online tools and graphic design dabblers have produced a whole lot of poor quality logos and other graphics. You know what I'm talking about, you've seen them before. The risk you take when you entrust anyone but a professional with the important task of designing your business logo, for instance, is that people won't take your business seriously. Your logo doesn't look professional, so what does that say about your own professionalism? You've got one chance to make a good impression, so ensure you're putting your business' best foot forward with a high quality, appropriately branded logo....

Six years ago, we had a vision for a company that would offer website design services that were a cut above - solutions that were perfectly tailored to meet the unique online needs of businesses, organizations and individuals both now and in the future. From our home-based office, we had the pleasure of working with many different people, charitable organizations and businesses from a wide variety of industries, providing the graphic design and website services they needed to create powerful online presences. Fast-forward to 2016 and Saltmedia has grown from that home-based Grande Prairie website design firm to a multi-faceted team of experts who now work their magic from our new office at #101 10418 99th Avenue. We are thrilled to announce that we'll be hosting a ribbon cutting ceremony at our new office, along with our 'brother' company, IT Horizons, on October 7th from 5 to 6 pm. Yes,...

While the term 'content is king' has been used to death as a way to describe content's importance online, it does have merit. If your aim is for your website to bring more quality leads and sales to your business, you've got to make content king for your brand, as well. In a nutshell, one of the biggest factors in a successful digital marketing strategy, whether you're looking to rank well in Google, drive more traffic to your website, or earn the trust of prospective customers, is quality content. Not only does the quality of the content that's on your website matter, but you've also got to be sharing well written content that's going to add some sort of value, across as many online channels as possible. Content Marketing for Small Businesses Right now, businesses in every industry are popularizing their brands, improving their website rankings and demonstrating their expertise...

You know when you're running errands and you do a quick search from your smart phone for a specific type of service provider? And Google returns a list of results that are for businesses in your local area? That's local search in action, and for any and every business owner, it's the key to driving more of the local customers you need, right to your door. Adding local SEO to your business' digital marketing strategy is valuable for a number of reasons: There's less competition for the top spots in Google search results for a specific location, making your business much more visible. People who search for local businesses from their smart phones are often ready to buy. It's a highly cost-effective way to give your brand more visibility. Putting Local SEO to Work for You If you sell goods or services from a retail location, own an office or...

You'd have to have been living under a rock for the last several years if you've never heard the term 'social media' or ventured onto the likes of Facebook, Twitter, LinkedIn, Pinterest, or Instagram yourself. People of all ages, everywhere are tweeting, liking, pinning and sharing content on social media platforms, around the clock and throughout the week. Social media has taken the world by storm, broken down barriers that once existed for technology, and is now a part of virtually every aspect of some people's everyday lives. Despite the fact that some people are now receiving their minister's sermons in bite-sized tweets or ordering dinner at their favourite restaurants via Facebook, many small business owners still aren't putting the power of social media marketing to work for their brands. If you're looking for new, cost-effective ways to drive quality leads and sales to your business, social media marketing is...