Salt Blog

Over the last couple of weeks, I've been talking about mobile web development and specifically mobile speed. While just about any mobile site would do in the past, users are becoming more and more impatient with slow-to-load mobile sites. Because of the role speed now plays in mobile user experience, I'm going to talk about how this relates to businesses' marketing return on investment, or ROI. I don't think any business owner would disagree that the sole reason they have a website is to bring new leads and sales for their company. You invest the money into an attractive, well-branded and informative site that's going to attract the attention of visitors and turn them into your customers - or at least that's what you hope will happen. Unfortunately, many businesses are still investing in mobile web development only to be left with a site that is dreadfully slow to load...

There's no disputing it, the majority of people now search from their smart phones and other mobile devices for the businesses they want and need to find. Ultimately, your website's mobile compatibility will make or break their user experience, and is a major determining factor in whether or not they become your customer. Speed is the Key to a Great Mobile User Experience Now, I'm sure there's been a time when you were out and needed to look up the address or phone number to a local business, wanted to check out the menu at a restaurant, or to figure out if a particular store offered the product or service you needed. When you turned to your trusty smart phone and clicked on one of the websites in the Google search results, however, you were stunned and frustrated by the glacial pace at which the site loaded. In a rush...

In the not-so-distant past, a lot of businesses jumped on the mobile web development bandwagon after Google announced that they'd penalize any site that wasn't compatible. Seeing that the vast majority of people use their smart phones to search, it makes good sense for a business to have a website that can be viewed from a mobile device. Just like anything else, however, not every mobile website is created equal and some fail to deliver the results their owners expect from their investment. Pro Website Designers Do Mobile Best It doesn't take long to find someone offering mobile website services, but only web developers are equipped with the skills and tools necessary to build a site that looks great and functions even better, no matter the device. Think of it this way; website developers are the mechanics of websites, while graphic designers and marketing firms that don't specialize in websites...

If you're shopping around for website designers, you've probably noticed that there are a lot of options. What you might have also noticed is that there are a lot of individuals and businesses advertising website design services, even though they're not professionals or a website design company where their sole focus is building websites. If you're lured in by the promise of rock-bottom prices, you're not alone. Hey, everyone likes the chance to save money, right? But the risks associated with hiring anyone but actual website designers are too high, and you could end up wasting a whole lot of time and money if and when things go terribly wrong. The Risks: You Could Lose Your Domain Name It happens all the time; a business hires an individual or a company to build their website, and later, when they decide they want someone else to host their site, or there's...

It seems like just about everyone has a relative or a friend who 'dabbles' in graphic design. While you may be tempted to have this sidelining graphic designer create your business' logo, there are several good reasons you should only entrust a trained professional with your design needs. First Impressions are Everything Free online tools and graphic design dabblers have produced a whole lot of poor quality logos and other graphics. You know what I'm talking about, you've seen them before. The risk you take when you entrust anyone but a professional with the important task of designing your business logo, for instance, is that people won't take your business seriously. Your logo doesn't look professional, so what does that say about your own professionalism? You've got one chance to make a good impression, so ensure you're putting your business' best foot forward with a high quality, appropriately branded logo....