Salt Blog

While the term 'content is king' has been used to death as a way to describe content's importance online, it does have merit. If your aim is for your website to bring more quality leads and sales to your business, you've got to make content king for your brand, as well. In a nutshell, one of the biggest factors in a successful digital marketing strategy, whether you're looking to rank well in Google, drive more traffic to your website, or earn the trust of prospective customers, is quality content. Not only does the quality of the content that's on your website matter, but you've also got to be sharing well written content that's going to add some sort of value, across as many online channels as possible. Content Marketing for Small Businesses Right now, businesses in every industry are popularizing their brands, improving their website rankings and demonstrating their expertise...

You know when you're running errands and you do a quick search from your smart phone for a specific type of service provider? And Google returns a list of results that are for businesses in your local area? That's local search in action, and for any and every business owner, it's the key to driving more of the local customers you need, right to your door. Adding local SEO to your business' digital marketing strategy is valuable for a number of reasons: There's less competition for the top spots in Google search results for a specific location, making your business much more visible. People who search for local businesses from their smart phones are often ready to buy. It's a highly cost-effective way to give your brand more visibility. Putting Local SEO to Work for You If you sell goods or services from a retail location, own an office or...

You'd have to have been living under a rock for the last several years if you've never heard the term 'social media' or ventured onto the likes of Facebook, Twitter, LinkedIn, Pinterest, or Instagram yourself. People of all ages, everywhere are tweeting, liking, pinning and sharing content on social media platforms, around the clock and throughout the week. Social media has taken the world by storm, broken down barriers that once existed for technology, and is now a part of virtually every aspect of some people's everyday lives. Despite the fact that some people are now receiving their minister's sermons in bite-sized tweets or ordering dinner at their favourite restaurants via Facebook, many small business owners still aren't putting the power of social media marketing to work for their brands. If you're looking for new, cost-effective ways to drive quality leads and sales to your business, social media marketing is...

Attracting the attention of prospective customers and convincing them to buy your goods and services is a never-ending feat. Just think of all the off and online marketing you do to expand your customer base. Well, a great way to maintain a steady stream of business, especially during those times when it seems like new sales are few and far between, is to keep your existing customers informed and interested. Email marketing is the solution you need to keep up those touch points in a way that's efficient, affordable and effective. The Pros Highly Affordable Marketing Strategy Marketing Via a Targeted Channel Analytics Makes it Easy to Measure Email Marketing's Effectiveness Getting Started with Email Marketing If you're interested in using email marketing to reach out to your customers, you need to start by choosing an email marketing system. At Saltmedia, for instance, we're a solutions provider for Constant Contact,...

Several years ago, when blogging first became a buzz word, it mostly referred to online journals or diaries of sorts, used by individuals who were looking for a way to express themselves. Well, businesses of all shapes and sizes soon realized that a blog could be a great space for some free marketing, and it took off from there. For a business, a blog is a page on the website where you post company news, but more importantly, it's a space where you share articles that can give a powerful boost to your digital marketing strategy. Here are just some of the ways that regular blogging will benefit your business' online presence and your brand, overall: Allows you to demonstrate your expertise in the market, which helps build trust with prospective customers - a must, if you want to sell products or services online Google awards websites where quality content...