Salt Blog

In the not-so-distant past, a lot of businesses jumped on the mobile web development bandwagon after Google announced that they'd penalize any site that wasn't compatible. Seeing that the vast majority of people use their smart phones to search, it makes good sense for a business to have a website that can be viewed from a mobile device. Just like anything else, however, not every mobile website is created equal and some fail to deliver the results their owners expect from their investment. Pro Website Designers Do Mobile Best It doesn't take long to find someone offering mobile website services, but only web developers are equipped with the skills and tools necessary to build a site that looks great and functions even better, no matter the device. Think of it this way; website developers are the mechanics of websites, while graphic designers and marketing firms that don't specialize in websites...

If you're shopping around for website designers, you've probably noticed that there are a lot of options. What you might have also noticed is that there are a lot of individuals and businesses advertising website design services, even though they're not professionals or a website design company where their sole focus is building websites. If you're lured in by the promise of rock-bottom prices, you're not alone. Hey, everyone likes the chance to save money, right? But the risks associated with hiring anyone but actual website designers are too high, and you could end up wasting a whole lot of time and money if and when things go terribly wrong. The Risks: You Could Lose Your Domain Name It happens all the time; a business hires an individual or a company to build their website, and later, when they decide they want someone else to host their site, or there's...

It seems like just about everyone has a relative or a friend who 'dabbles' in graphic design. While you may be tempted to have this sidelining graphic designer create your business' logo, there are several good reasons you should only entrust a trained professional with your design needs. First Impressions are Everything Free online tools and graphic design dabblers have produced a whole lot of poor quality logos and other graphics. You know what I'm talking about, you've seen them before. The risk you take when you entrust anyone but a professional with the important task of designing your business logo, for instance, is that people won't take your business seriously. Your logo doesn't look professional, so what does that say about your own professionalism? You've got one chance to make a good impression, so ensure you're putting your business' best foot forward with a high quality, appropriately branded logo....

Six years ago, we had a vision for a company that would offer website design services that were a cut above - solutions that were perfectly tailored to meet the unique online needs of businesses, organizations and individuals both now and in the future. From our home-based office, we had the pleasure of working with many different people, charitable organizations and businesses from a wide variety of industries, providing the graphic design and website services they needed to create powerful online presences. Fast-forward to 2016 and Saltmedia has grown from that home-based Grande Prairie website design firm to a multi-faceted team of experts who now work their magic from our new office at #101 10418 99th Avenue. We are thrilled to announce that we'll be hosting a ribbon cutting ceremony at our new office, along with our 'brother' company, IT Horizons, on October 7th from 5 to 6 pm. Yes,...

While the term 'content is king' has been used to death as a way to describe content's importance online, it does have merit. If your aim is for your website to bring more quality leads and sales to your business, you've got to make content king for your brand, as well. In a nutshell, one of the biggest factors in a successful digital marketing strategy, whether you're looking to rank well in Google, drive more traffic to your website, or earn the trust of prospective customers, is quality content. Not only does the quality of the content that's on your website matter, but you've also got to be sharing well written content that's going to add some sort of value, across as many online channels as possible. Content Marketing for Small Businesses Right now, businesses in every industry are popularizing their brands, improving their website rankings and demonstrating their expertise...