Salt Blog

This month, we've been talking about professional websites, looking specifically at how your service experience differs when you choose to work with trained and experienced developers, and the quantity and quality of content that a professional site possesses. To put it simply, to achieve a professional online presence, you need the help of a professional web development company! Today, I'm going to be talking about Secure Sockets Layer, or SSL, another important component of any professional website. What is SSL? You know when you go to do online banking, and there's a little green lock icon at the beginning of the address bar? Or, have you ever noticed that these same sites use 'https' instead of just the standard 'http'? That's SSL, or at least an indication that the site you're viewing has SSL. Basically, SSL is a guarantee for those who are about to provide their personal information -...

Last time, I talked about the professional web design process and the level of service you can expect to receive when you work with an expert team, like our own, here at Saltmedia. Today's post focuses on content, and more specifically, what it is that you need to consider as far as content goes to achieve a website that looks and sounds professional. Where Content is King Professional websites have well written content that informs and entices readers. For businesses, the goal is to attract the attention of site visitors and to convince them that yours is a product or service that they need to buy. In order to convert visitors into customers, you need to convey authority and build trust, and content that isn't compelling or that's full of grammatical errors will fail to bring the business you need. If writing isn't your forte, you need to hire professionals,...

If you're in the market for a website, you've probably noticed that there are a lot of options, and that it can be somewhat difficult to decipher what you will receive for your investment from each of the available website design avenues. Of course, it goes without saying that your website design dollars are best spent with an experienced company that's equipped to create the most professional looking and functioning website for your business or organization. Today's post is the first in a three-part series on professional websites, and it's meant to give you an idea of what occurs during the development process when you choose to have a professional site built by a team like Saltmedia. 1. A Website Strategy Meeting The first step in building a stellar website is to meet with a consultant from our team. We'll sit down with you to gather the information we need...

Over the last couple of weeks, I've been talking about mobile web development and specifically mobile speed. While just about any mobile site would do in the past, users are becoming more and more impatient with slow-to-load mobile sites. Because of the role speed now plays in mobile user experience, I'm going to talk about how this relates to businesses' marketing return on investment, or ROI. I don't think any business owner would disagree that the sole reason they have a website is to bring new leads and sales for their company. You invest the money into an attractive, well-branded and informative site that's going to attract the attention of visitors and turn them into your customers - or at least that's what you hope will happen. Unfortunately, many businesses are still investing in mobile web development only to be left with a site that is dreadfully slow to load...

There's no disputing it, the majority of people now search from their smart phones and other mobile devices for the businesses they want and need to find. Ultimately, your website's mobile compatibility will make or break their user experience, and is a major determining factor in whether or not they become your customer. Speed is the Key to a Great Mobile User Experience Now, I'm sure there's been a time when you were out and needed to look up the address or phone number to a local business, wanted to check out the menu at a restaurant, or to figure out if a particular store offered the product or service you needed. When you turned to your trusty smart phone and clicked on one of the websites in the Google search results, however, you were stunned and frustrated by the glacial pace at which the site loaded. In a rush...