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We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

There's a Right and a Wrong Way for Businesses to Use Facebook. Learn the Keys to Success, Here

There's a Right and a Wrong Way for Businesses to Use Facebook. Learn the Keys to Success, Here
Recently, I've been sharing tips and other useful insights for Facebook, and specifically how business owners in Grande Prairie and beyond can use the social media platform to attract new leads and even sales. As a web design company that also offers search engine optimization and other internet marketing services, we often see business owners who are keen to take advantage of this free marketing platform, but who don't necessarily know how to use it in a way that will generate the types of results they're after. There are a few basic principles that should guide your interactions in Facebook. With these in mind,  you'll make the best use of this free marketing platform. Facebook is a Place for Socializing, Not Hard-selling In our dealings as a web design company and through our own personal use of Facebook, this is the mistake we see businesses making most often. Facebook is...
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4 tips for Facebook Success

4 tips for Facebook Success
Facebook Time

Whether your business has a storefront in Grande Prairie or you operate entirely online, your business needs a Facebook presence if competing and succeeding in your niche is what you aim to do. Even if social media isn't your thing, or just like any other business owner you've got little extra time to devote to something other than the products and services you offer, using the following 4 tips when designing your Facebook strategy will ensure your interactions on this social media platform are as streamlined and effective as possible. Set your strategy . Determine your target audience, the image you want to present and what benefits you are going to offer your audience. Make a list of the objectives of your strategy, for example: Loyalty Increase audience Create brand Disseminate brand / product Educate people in my sector What's new in my sector And so on... Plan your content....
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Facebook is a Valuable Marketing Tool Small Business Owners Can't Risk Ignoring

Facebook is a Valuable Marketing Tool Small Business Owners Can't Risk Ignoring
As a web design company in Grande Prairie, a large percentage of our clientele is made up of small businesses. In an effort to provide our clients with the ultimate in web design, development and internet marketing services, we've learned a lot about their pain points, or rather those things they find puzzling, stressful, have never thought about before, or all of the above. This being the case, I thought I'd share some tips on a very powerful and yet often undervalued tool that's available to small business owners: Facebook. Now before you say "but my clients don't use Facebook,'' hear me out. Every day, more than 800 million people around the world use Facebook in some capacity, whether it's to socialize or learn more about the businesses they will frequent. This means that whether you cater to 20-somethings, other businesses or even seniors, your business needs a Facebook presence....
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Grande Prairie Internet marketing to help your website be found by Google, Bing and other popular search engines.

Grande Prairie Internet marketing to help your website be found by Google, Bing and other popular search engines.
How to increase website traffic Build it and they will come may work in the movies, but if you want online visitors to check out your website or be found on the first page of Google hire a professional website design company to manage your online marketing.  Advertising your business online to attract local customers around the Peace Region, Alberta or anywhere around the world can be achieved with Search Engine Optimization, otherwise known as SEO.  Good SEO vs Bad SEO There are two major styles of SEO.  White hat SEO – the good kind, and Black hat SEO – the not so good kind.  White hat SEO uses wholesome techniques to generate steady, gradual and lasting growth in rankings with strategies such as on-page content optimization, website performance tuning and targeting online business directories.  Black hat SEO leverages techniques that are not endorsed by search engine providers such as...
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WordPress vs Joomla:What Makes them Popular CMS Solutions for Web Development and Which One Saltmedians Love--Just a Little More

WordPress vs Joomla:What Makes them Popular CMS Solutions for Web Development and Which One Saltmedians Love--Just a Little More
WordPress vs Joomla: The debate about which Content Management Software system (CMS), WordPress or Joomla, is best for powering websites isn't new, and I'm sure website designers everywhere will continue to argue the merits of one over the other, for years to come. You see, everyone has a favourite, like Coke or Pepsi, one that they feel is superior and that they recommend to their web development clients, again and again.  While WordPress and Joomla aren't the only CMS options out there, it's my opinion that they're the best options in 2014, and the fact that tens of millions of people around the world have chosen to use WordPress or Joomla for web development leads me to believe I'm not alone in my thinking. What is a Content Management System and Why is it a Critical Component of Any Website Design? People who work in web development sometimes forget that...
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