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Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Function & Look: Professional Web Design Versus DIY

Function & Look: Professional Web Design Versus DIY
In my last post, I talked about some of the more general pros and cons of professional web design and do-it-yourself, or DIY. This week, I want to take a closer look at how the function and look of a professionally built site differ from one made using free tools like those from Weebly and GoDaddy. What Quality Web Design from a Team of Pros will Provide that the DIY Route Can't Without mastery over the tools and technical skills it requires to design and build a site that not only looks great but also functions well, taking on a web development project yourself isn't likely to provide you with the type of website you imagined or that your business or organization even needs. Appearance As far as appearance goes, professional web design always looks more professional, typically using layouts and images that are creative and of a higher quality....
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DIY Versus Professional Web Design

DIY Versus Professional Web Design
As the founder and president of an Alberta web design and development company, I've had the old do-it-yourself (DIY) versus professional web design conversation with new clients and others more times than I can count. Restricted by budgets or thinking a web development project could be a 'fun' challenge, business owners and organization leaders can be tempted by free web design tools, like those from Weebly and GoDaddy, to build their own sites. There are, however, many benefits to choosing the professional web design route over the do-it-yourself option, the biggest one being that a professionally designed, built and managed web presence is always far superior to anything a novice could create from a canned template in little more than a Saturday. I'm sure you're probably thinking "of course a web designer would say it's best to go with a pro," but by the end of this 3-part blog series,...
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What's Considered 'Duplicate Content' & Why it Matters for Search Engine Optimization

What's Considered 'Duplicate Content' & Why it Matters for Search Engine Optimization
If you copied another's essay in school and were caught, you'd undoubtedly get in trouble. Plagiarizing another person's work on the web is equally as serious as it is when it occurs offline, but did you know that you can even get yourself in trouble for copying your own work online? If you're struggling to wrap your head around how that's even possible, I'll explain. Even if you're at all in-tune with search engine optimization, what's considered 'duplicate content' can be a bit confusing. As the name implies, 'duplicate content' includes any copy that appears on more than one page of a website, or that has been copied from one site and used on another. The risks associated with trying to pass another's work off as your own, without asking for the original author's permission and citing the copy properly, are pretty clear. For the purposes of this post, I...
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More Search Engine Optimization Myths: Are these Misconceptions Preventing You from Achieving Success Online?

More Search Engine Optimization Myths: Are these Misconceptions Preventing You from Achieving Success Online?
In my last post, I talked about a couple of the most common search engine optimization misconceptions we hear while working in this industry. All too often, people get hung up on outdated information, think they can run a successful search engine optimization campaign themselves in their spare time, or believe they don't need it all. The truth is, the days of DIY SEO are long gone, and unless you eat, sleep and breathe search engine optimization, your site will never reach its true potential as far as rankings, traffic volume and conversions are concerned. Last time, I discussed two things that we at Saltmedia hear all the time; the myth that you can give your website a quick-fix of SEO and enjoy top rankings and high volumes of traffic for years to come, and that it's possible to build a strong web presence without a mobile-friendly website design. In...
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The Search Engine Optimization Misconceptions that are Preventing Your Business from Reaching New Heights

The Search Engine Optimization Misconceptions that are Preventing Your Business from Reaching New Heights
Nearly every business owner with an online presence has heard of search engine optimization, or SEO. Perhaps you, too, have been vying for Google's attention in an effort to edge your business' website further up the search rankings. But, where so many business owners go wrong, whether they own a small local business in Grande Prairie or a chain with multiple stores across the country, is that they're still under the impression that they can 'do' SEO in their spare time, build a few links here, share a couple of blog posts there, and sit back and watch as their site skyrockets to the search rankings' coveted top spots for dozens of keyword terms. The long and short of it is that some common search engine optimization misconceptions are holding businesses back from succeeding both on and off the internet. Check out the following, the first in a two-part series...
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