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Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Building Your Business Brand: Start with a Great Logo Designed by Reputable Graphic Designers

Building Your Business Brand: Start with a Great Logo Designed by Reputable Graphic Designers
Bad logos stick out like sore thumbs. I know you've seen them. All too often, logos are designed without any thought given to how they portray a business' image, or the concept behind the logo is so complicated that only the graphic design company or business owner knows what the heck they were thinking when they created them. Then, there are logos that are so poorly designed or such poor quality that they're quickly forgotten, the business card tossed out or the ad skipped over. Worst yet, there are logos that make people stop and stare (or point and laugh) for all the wrong reasons. This is often the case when graphic designers get a little too 'creative' or nobody stops to consider how the general public might perceive or interpret the logo. For a good laugh, just do a quick search in Google for examples of bad logos. Grab...
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More than Just a Web Development Company, Saltmedia Offers the Online Marketing Solution You Need to Drive More Customers & Sales to Your Business

More than Just a Web Development Company, Saltmedia Offers the Online Marketing Solution You Need to Drive More Customers & Sales to Your Business
At some point over the years, you probably advertised your business in newspapers, magazines and brochures. The thing about these more traditional forms of marketing is that they've been made nearly redundant by the many advertising platforms that are available on the internet. When most people today look online for the businesses they'll frequent, and an advertisement sent out across various channels on the internet has the potential to reach exponentially more people than an ad in your local newspaper, it goes without saying that online marketing is a must for businesses. The thing about online marketing is that you've got to A) know how and where to effectively brand and advertise your business, and B) you've got to have the time to actually do it. Whether you operate a pet food store in Valleyview, AB, or a restaurant in Dawson Creek, BC, chances are you can't devote the amount...
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Saltmedia Puts Businesses at the Top of Google's Search Results with Industry-Leading Search Engine Optimization

Saltmedia Puts Businesses at the Top of Google's Search Results with Industry-Leading Search Engine Optimization
Any way you cut it, businesses with websites that appear at the top of the Google search results get more traffic and leads than those that rank further down the page. Really, few people venture beyond the top three results when they're searching online, and this is bad news for businesses with websites that are buried in the abyss - why own a website if nobody will be able to find it? For several years now, Saltmedia has been providing businesses in northern Alberta and BC with highly professional web and graphic design services. But as web designers who always have their finger on the industry's pulse, we know that owning the coolest looking and functioning website means nothing if it doesn't rank at the top of the search results, and because page two just won't cut it for our clients, we added the most innovative search engine optimization (SEO)...
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Looking for a Truly Awesome Website Design & Development Team? This is What Sets Saltmedia Apart from Others in Alberta and BC

Looking for a Truly Awesome Website Design & Development Team? This is What Sets Saltmedia Apart from Others in Alberta and BC
People of all ages now turn to the internet first when looking for the products and services they want to buy, which means that a business without a website can no longer expect to be a leading competitor in their industry. So whether you're a small scale contractor in Valleyview, Alberta, or own a large drilling company in Dawson Creek, BC, the time to build an online presence is now. Not knowing what they should be looking for in a design team, many businesses sink large sums of money into sites that lack creativity and aren't user-friendly or up to date with the latest in mobile web design. Really, they end up with sites that add little or no value for their businesses. So, what makes a team of professional web designers unique to the industry? When we started Saltmedia, we did so with the intention of making technology simple...
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Quality Web Design is Much More than Pretty Pictures & Compelling Copy: Branding & Marketing are a Must for Success Online

Quality Web Design is Much More than Pretty Pictures & Compelling Copy: Branding & Marketing are a Must for Success Online
When it comes to web development, one of the things people often forget is that building an effective web presence for a business or organization requires a lot more than content and images arranged in an eye-pleasing way on the page. In our technological world, where the majority of people search for the goods and services they want to buy via the internet, businesses especially need websites that can inform, engage and persuade visitors to take action. To build the type of web presence that will really go to work for you, however, requires a multi-faceted approach designed and executed by experts in their respective fields. Last time, I discussed some of the ways that the look and function of a DIY website differs from one built by professionals. This week, I'm following that discussion with an equally important facet of any web development project, branding and marketing. Web Development...
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#101 10418 99 Ave,

Grande Prairie, AB

T8V 0S3