There's no disputing it, the majority of people now search from their smart phones and other mobile devices for the businesses they want and need to find. Ultimately, your website's mobile compatibility will make or break their user experience, and is a major determining factor in whether or not they become your customer.
Speed is the Key to a Great Mobile User Experience
Now, I'm sure there's been a time when you were out and needed to look up the address or phone number to a local business, wanted to check out the menu at a restaurant, or to figure out if a particular store offered the product or service you needed. When you turned to your trusty smart phone and clicked on one of the websites in the Google search results, however, you were stunned and frustrated by the glacial pace at which the site loaded. In a rush to find what you needed, you exited that site in less time than it took for the company's logo to load. Sound familiar?
Last time, I talked a bit about how the demands for mobile web development have changed since the first websites started appearing in formats that actually fit the screen of a smart phone. Today's mobile users are moving and searching faster than ever before, and they expect the websites they visit to keep up.
The Nitty Gritty on Speed
So how fast is fast? Basically, if your web pages don't load within a few seconds, you're looking at a much higher number of people hitting the back button and leaving the site. This means that if you pull up your website and you can recite all of the provinces and their capital cities before the home page loads, it's high-time you did something about it.
With a professional web design, meaning a site designed and built by actual web developers and not a marketing firm, you're taking a giant step toward providing a better user experience. At Saltmedia, for instance, awesomely secure hosting, optimized images, clean code and other tailor made modifications ensure fast loading speeds and higher user engagement. Plus, we specialize in responsive design, which provides the best possible user experience regardless of whether you're using a desktop, tablet or smart phone, all via one super slick website.
Ready to bring your website up to speed for mobile devices? Give us a call, and be sure to stay tuned for my next post when I'll be talking about mobile page speeds and your marketing return on investment (ROI).