Just like a business, municipalities have a brand they need to popularize and the best way to do just that is online. Websites for municipalities, however, must be highly accessible and appeal to an audience that's more diverse than any business' target market. A thoughtfully designed and executed online presence is exactly what cities, towns, counties, villages and hamlets need not only to attract new residents and industry but also to act as a valuable resource for those who already call the area home.
Knowing how to effectively present your community's 'brand' to a wide audience requires an understanding of the area and the people who live and work there. When you work with website designers who know what matters most to the people in a specific region, the challenges they face and the opportunities they wish to seize, the website development process is streamlined and the end result is a true asset for your community.
A Website Development Team that Knows Your Community
Saltmedia is owned and managed within the County of Grande Prairie, Alberta, which means our website development team has the local expertise that's required to create powerfully engaging and relevant websites for the local governments that operate throughout northern Alberta and B.C. We put municipalities in this region at an advantage because we know how to target your local audience with precision.
These are just some of the ways your community's custom website can be made to attract the attention of prospective residents and businesses, while acting as a useful resource for existing residents:
- Website copy that's optimized using location-specific keyword terms. There's little point having a website for your community if it can't be found. Using the right mix of keywords will guarantee it's visible in Google searches
- Web designs that speak to your target audience
- A responsive site that can be searched from all devices, including lap tops, smart phones and tablets. This is particularly important so that people who want to learn more about your community or need to access information that pertains to where they live or work can do so from any device (computers, smart phones and tablets), and even when they're on-the-go
If you're ready to work with a website development company that truly knows your community and how to best market your brand online, get in touch with us at Saltmedia: (780) 539-7258.