Online Marketing for Beginners

August 6, 2015

No matter what it is that your business provides or where you're located, owning a site with a professional web design is crucial to success, both on and off the internet. But, where many businesses fall short is they fail to effectively market their company using the various channels that are available.

The world of online marketing can seem a bit daunting to those who are unfamiliar with what it entails, but the opportunity it presents is far too great to ignore. Plus, here's the thing: online marketing is crucial to business growth today, so it's time to stop dragging your heels, to learn the basics and start putting it to work for your company!

Today's post on online marketing is the first of several that we'll be sharing in the upcoming weeks. With a better understanding of what you can and should be doing in the way of marketing, you'll be better prepared to seize every opportunity to popularize your brand, extending your business' reach and achieving goals that just wouldn't be possible without an effective marketing strategy.

While future posts will get into the various forms of online marketing in greater detail, today I want to give you an idea of how you will benefit and why it makes good business sense to undertake at least some form of marketing on the internet.

Marketing Online is the Most Efficient Way to Tell Others About Your Brand

  • Reach More People than You Ever Could Before: Today, the vast majority of people search for the products and services they're ready to buy, on the web. If your site isn't being found in the search rankings or people aren't learning about your brand through social media, etc., you will always lose customers to your competition.
  • Saves Money: When you consider the number of people you can reach with web marketing, it's easy to see why companies that stick with it make great returns on their investments.
  • Measure Your Results: One of the best things about marketing online is that there are a variety of tools available that allow you to easily track and monitor your results. See what's working and what's not and adjust your strategy accordingly!

Stay tuned to learn about the various forms of online marketing that are available and why they're important for business success.

Looking for a professional web design and a powerful marketing campaign? Get in touch with us: (780) 539-7258.

About Angie Saltman

I'm President and Visionary Lead at Saltmedia.  Hi! I’m a big ideas person with an extensive technical and creative background. Together with my fantastic team, we bring great ideas to life. Let’s put our heads together and create some success!

We love building great websites and creating effective marketing strategies. Let’s spice up your online presence today!
Proudly Métis owned

Office Address

#101, 10418 99 Ave
Grande Prairie, AB
T8V 0S3

Mailing Address

PO Box 23072 GP
AB, T8V 6X2

Saltmedia Inc operates on the traditional territory of Treaty 8 in what is now known as Grande Prairie. We value the First Nations, Métis, and Inuit who lived and cared for this land long before Canada was founded, and we recognize that it is a privilege to operate our business here.


Our Prince George site operates on the traditional territory of the Lheidli T’enneh.


We are grateful to the Elders and Knowledge Keepers who are with us today, and those who’ve gone before us.

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