Bad logos stick out like sore thumbs. I know you've seen them. All too often, logos are designed without any thought given to how they portray a business' image, or the concept behind the logo is so complicated that only the graphic design company or business owner knows what the heck they were thinking when they created them. Then, there are logos that are so poorly designed or such poor quality that they're quickly forgotten, the business card tossed out or the ad skipped over.
Worst yet, there are logos that make people stop and stare (or point and laugh) for all the wrong reasons. This is often the case when graphic designers get a little too 'creative' or nobody stops to consider how the general public might perceive or interpret the logo. For a good laugh, just do a quick search in Google for examples of bad logos. Grab a coffee and settle in for a bit because there's no shortage of embarrassing, albeit hilarious, poorly designed logos!
Few want to think that they're so easily manipulated by branding, but when people make positive associations with great looking and well-designed logos, the business earns customers' trust. This should be the goal for businesses, no matter the size or niche.
The Right Graphic Design Company Will Help You Create the Logo Your Business Needs to Succeed
So what should business owners consider when it comes to designing new logos? For starters, choose a graphic design company with training and experience, not to mention a portfolio full of great-looking logos.
When you start your business, or are looking to revamp your existing business' logo, it's important to remember that having a logo in the right formats will save you a great deal of time and headache later. After all, you're going to need a variety of marketing materials to popularize your brand effectively. Your website and any online marketing you do will need to feature your logo, but you'll also want to display it on signage, business cards, vehicle decals, letter head, mugs and more. The more places where your business' logo is front and centre the better, so remember this and choose a logo design that's going to be versatile.
In addition to versatility, you want a logo that's going to be memorable - for all the right reasons. Even big brands, like GAP and Starbucks, have taken wrong turns when changing up their logos and heard about it for weeks, months and even years afterward. Pepsi's latest logo, for instance, is said to look like a fat belly, peeking out from between a shirt and jeans. Definitely not the impression you want to make when you're selling soft drink!
Simplify Your Search for the Perfect Brand Presence
Instead of hiring a graphic design company to create your logo, a web design team to build your company's site and several others to design or print your branded marketing materials, seek out one solid team where graphic designers, web designers and marketing gurus can work together to build you the most consistent and effective branding strategy possible.
In addition to web designers, content specialists and online marketing experts, the Saltmedia team has two graphic designers, both with more than 10 years of experience under their belts. Get in touch with us to learn more about how we can help you build a powerful branding strategy, starting with one awesome logo.