Salt Blog

Yup, there's no getting around it, if your business still doesn't have a website, you're missing out on big opportunities. If growing your business by bringing in more leads and sales is your ultimate goal, getting your business online with effective web and graphic design should be priority number one. Why? Let me count the ways! A Website is Never Closed: With a website, you're open all day, every day. Even if you're not selling your products or services directly from your website, an effective web presence ensures existing and potential customers can always access your contact information, learn about what it is that you offer, and the ultimate goal, take one giant step further into your sales funnel. When you aren't available to give the sales pitch, a well designed and executed website will do it for you! Provides Credibility: Gone are the days when people flipped through the...

We've been talking a lot about some very important website basics, like why in 2016 your business needs a website and how to ensure it's making the best possible first impression as your company's online representative. Today's post is an important one for anyone who's looking to invest in their first site, or who's ready to give their online presence a fresh, new look with a revamped website. The Downside of One-Size-Fits-All Websites While DIY websites can seem like a cheap and pretty convenient option, they're not designed with the sole purpose of marketing your business. How can a website design that one person buys to market their hair salon be relevant for a dentist's office or an oilfield rentals company? One-size-fits-all websites don't have target audiences, nor are they designed specifically with the purpose of achieving your business goals. A Website that Showcases the Best of Your Business Our...

A slick looking website without search engine optimization (SEO) is, well, just a slick looking website. Now, I don't know many business owners who invest money into building a website just for the sake of having a placeholder on the internet, just in case a few random web surfers happen to land there. A website should be an effective marketing tool for your brand, a powerful driver of new leads and sales for your business. Sadly, many people miss out on incredible opportunities to grow their businesses because they aren't doing SEO and their websites aren't strategically set-up to rank well. Designing Sites for Ranking Success In addition to learning about our clients' businesses and creating a design that's a perfect representation of the brand, our web development company also performs deep market research to develop a blueprint from which we write keyword optimized website content, title tags and meta...

If you own a business, your goals for 2016 probably look a lot like the goals you've set every year before; increase the number of people who contact your business looking for more information on the products and services you sell, convert more of those leads into sales, and overall, make more money. Sound familiar? It's pretty obvious that growing a business requires a clear vision, a plan of action for achieving your goals and a whole lot of hard work, but in today's world, one of the fundamental tools for attracting the attention of new customers and convincing them that yours is a brand they can trust is a great website. Whether a business sells baked goods or tires, rents equipment for oilfield companies or provides beauty services, a beautiful and highly functional website that presents the brand in the best way possible is the ticket to growing that...

Earlier this year, Saltmedia had the sheer pleasure of donating a website to Grande Prairie Secret Angels, an organization that delivers Christmas gifts to families that otherwise wouldn't receive any, and also assists people throughout the year with donations of food, toiletries, clothing and household items. Grande Prairie Secret Angels was one of several local organizations that were nominated during our 2015 Peace Country Website Giveaway. Working with the organization, our web design company created a site that is now an important time-saving tool, which allows the Secret Angles to spend more time helping families and less time on administration. Having learned so much more about what it is that this incredible organization does, we feel very passionate about offering our assistance to the Secret Angels, both in their annual efforts to support families in the area but also to help with a new initiative, one in which they wish...