Salt Blog

Given the dramatic increase in connectivity around the world, the option for thriving businesses to miss out on having an established online presence is a thing of the past. Be they at home, at work, or out and about, many people would rather obtain their information via the internet rather than coming to visit your business in person, or even using the phone. Having a website is a must to keep up with the ever-busy lifestyle of the average person, and so it’s important to represent yourself in a clean, professional way online in order to appeal to your customer. You might be thinking to yourself “How does one go about creating a website?” Well there are two answers, both quite simple: you can set yourself up on a DIY website creator such as Squarespace, Wix, or Weebly, OR you can have your website custom built by professional web designers...

Given the vast amount of information that regularly passes through our hands, it’s not unusual for us to gloss over information that we don’t consider to be necessary in our daily lives. As technology advances, more terms come into use and things can get a little confusing for people who don’t work in IT—but never fear! It’s always okay to stop and ask questions. And if you’re the type to do some research before getting involved in something like creating your own website, then look no further. Here, we’ll outline a few basic terms that you can benefit from when delving into the world of web design. Domain Name This one is short and to the point. Your domain name is the name and address of your website: a critical piece to any organization or business. It is used for website addresses and email addresses, and what internet users will...

And just how do you market like a Jedi? Well, first things first. Get a killer website! Here are some items that you can do yourself and cost you nothing but time. A Facebook Page Social Media Posting A Google My Business page Online marketing can get complex, and when it does get too complex, or you just don’t have time - hire the pros to get your message, product or service in front of people. Think of us as your in house marker. Below are some important digital marketing trends for the next year. Important online marketing trends for 2020. Video Since video hit the internet! Live videos are watched 3x more than recorded videos. SEO Search Engine Optimization continues to be a key factor to get a website on the 1st page of Google to get in front of your customers. If they cant find you, will they...

When looking to expand your presence in the online world, hiring a great Graphic Designer is a must. But what makes a Graphic Designer great, and how do we know that they’re an expert? Here, we’ll outline a few things that you need to know to sift through and find that gem you’re looking for. Education. You might think that a certificate is just a piece of paper, but that piece of paper shows that they are dedicated and took the time to learn about it from a professional standpoint. Experience. The more that an artist practices, the better they become. Think of the artist’s brain as a muscle that grows with more exercise! Portfolio. With experience comes a portfolio. A Graphic Designer’s portfolio not only shows you the volume of their work, but also the quality. By looking at their past work, you can see just what they have...

Saltmedia is proud to present our latest feature in the world of creating success online: Essential websites, internally we like to call these “Just a Pinch” because we are salty like that. Our first ever packaged based website for startup businesses that want a professional foundation to grow upon. For 10 years we’ve taken pride in delivering clean and polished custom websites to all our clients. Recently, however, we began looking at a project that would not only be clean and polished, but also quick and easy. Something a little simpler, so you have the choice to have your brand on display in a shorter period than with our custom websites, while still maintaining a professional appearance. This is where Essential Websites come in. These websites are powered by WordPress, so you can learn to update your new website yourself, if you want. Don’t worry, we are always just a...