Salt Blog

The advancements in mobile phone software have led to a lot of new challenges for businesses. And with those challenges, new opportunities have arisen too. There are so many avenues to explore, many new markets being accessible, and a great new number of customers to gain access to. These avenues, markets, and customers were previously inaccessible, or very expensive to access. But all of that has changed now. You can access these markets and customers through mobile apps and websites. The question arises when we have to decide between any one of them. An app can be pretty expensive to have designed. A moderate quality app can cost approximately $30,000 to have custom designed to your exact specifications. Another problem that can arise with apps is that they have to be made for multiple platforms or operating systems. You have to make sure that you have both an Android version...

Smartphones have defined and personified the advancements mankind has seen in the past decade or so. They have made our lives easy to the point that our use of laptops and desktops has minimalized. Apart from work, most of us only use our computers only for things that we cannot do on our mobile phones. These devices have literally brought the whole world in our hands. The increase in usage of mobile phones in the world and especially in Canada has made it a necessity to have a mobile design for your business website. Mobile design refers to having a website that is compatible with mobile phones. The user does not have to unnecessarily scroll around and zoom in or out. If you have a mobile compatible website. With almost 60% of Canada’s online traffic coming from mobile phones, the need to have a mobile design does not really need...

Ever wondered how seeing a large yellow “M” redirects your brain directly to think of McDonald's? Or how a partially bit apple makes you think of “Apple Inc.”? That is exactly how powerful professionally made logos can be. They are the first thing customers notice about you. They become an integral part of your brand image, and every time a customer sees something vaguely related to your logo, the first thing they will think of is your brand. They are your brand’s identity and make sure your identity is powerful enough that people associate nothing but your brand to anything even vaguely related to it. And to have something this powerful created you should be ready to spend money. The money spent on a logo is not to be considered an expense that you might have avoided, instead consider it an investment that will bring in returns in the future....

Like every year, Saltmedia decided to do a free giveaway in 2018 too. This year the winner was of the giveaway was the Grande Prairie Friendship Centre . Saltmedia presented the GP Friendship Centre a state-of-the-art website inclusive of all features that the organization might need to continue in its endeavors smoothly in the future. The Grand Prairie Friendship Centre has been working tirelessly for a noble cause. They have worked day in and day out to support the Indigenous people and look after their needs. They have been striving to bridge the cultural gap between the Indigenous and non-Indigenous community and have been successfully doing so for the past five decades. This giveaway is a way to reconnect with her roots for Angie Saltman, the President of Saltmedia. Having a Metis heritage herself, Angie has a deep connection with the work GP Friendship Centre has been doing. This website...

Regardless of your industry, chances are your customers are looking for your products or services online. Online marketing is the single most important form of advertising for businesses today. As a result, SEO (search engine optimization) is becoming more and more important for businesses who want to stand out from the crowd. SEO is the process of optimising your website so that it can easily be found in search engines. Let’s take a look at how customers are finding your business online, and how you can make sure your website is getting in front of them. Where are your customers? Chances are your customers are using Google to find your business. Sure, there are plenty of other search engines out there (like Bing and Yahoo), but Google takes up the largest market share with nearly 4.5 billion searches every single day. It’s important to remember, though, that not all Google...