You know marketing matters.
You want to keep your website current, share success stories, stay active on social media, promote events and programs, communicate regularly with your audience, and look good while you do it. The challenge is finding the time, expertise, and capacity to do it all consistently.
For many organizations, hiring a full-time marketer isn't realistic. Even when it is, one person can't always provide everything you need, from strategy and content writing to graphic design, website support, and campaign planning.
That's where Marketing as a Managed Service comes in.
Think of Marketing as a Managed Service as having your own marketing department, without the cost and commitment of building one yourself.
Instead of hiring a full-time employee, you gain access to a team of professionals who work together to support your goals. Depending on your needs, that could include strategy, content creation, graphic design, website support, communications, reporting, and project coordination.
Rather than managing multiple contractors or purchasing individual services for one project at a time, you have a team working together under a coordinated plan.
When your team is busy delivering programs, serving customers, managing projects, or supporting community members, marketing is often the first thing to get pushed aside.
A newsletter gets delayed. Social media becomes inconsistent. Website updates sit on the to-do list. Important stories go untold.
We've worked with many organizations doing great work that simply don't have the internal capacity to communicate it consistently. Marketing as a Managed Service helps solve that challenge by providing dedicated marketing support every month.
We believe good marketing is about helping people understand who you are, what you do, and why your work matters. Good marketing builds awareness, strengthens trust, and helps to connect the right people with your organization.
Whether you're attracting customers, engaging community members, recruiting participants, or communicating with funders and partners, consistent marketing helps you stay visible and build relationships over time.
A full-time marketing employee comes with salary, benefits, training, software, and ongoing management costs.
With Marketing as a Managed Service, you get access to a broader range of expertise for a predictable monthly investment. Instead of relying on one person, you have a team that can bring different skills to the table when they're needed. That might mean a writer one day, and a graphic designer the next.
For many organizations, it's a practical middle ground between doing everything in-house and outsourcing individual projects.
No two organizations are alike, and your marketing support shouldn't be either.
Some organizations need help sharing stories and engaging their communities. Others want support with lead generation, recruitment, event promotion, fundraising campaigns, or ongoing communications.
We start by learning about your organization, your audience, and your goals. From there, we build a marketing plan that fits your priorities, capacity, and budget.
At Saltmedia, we believe the best results come from long-term relationships.
We take the time to learn about your organization and understand the impact you're trying to create. Our goal isn't simply to complete a list of tasks. It's to become a trusted extension of your team and provide the support you need to communicate consistently and effectively.
Marketing as a Managed Service may be a good fit if you don't have the time or internal re[AS1] sources to consistently keep up with marketing.
When you're working to attract clients, secure funding, recruit staff, build partnerships, strengthen your reputation, or grow awareness of your services, marketing plays a critical role. The challenge is turning those goals into consistent action and measurable results.
With Marketing as a Managed Service, you gain a team of professionals with different specialties who are focused on helping you build awareness, earn trust, and create opportunities that support long-term growth.
You focus on the work you do best. We'll help make sure the right people see it.
We live, work, and gather on traditional, unceded, and treaty territories of First Nations, Métis, and Inuit Peoples from coast to coast to coast. We’re committed to our collective responsibility to the original caretakers of this land and to listening, learning, and acting in ways that support reconciliation.
