Last time, I talked about the importance of using calls to action in your website design. If the goal for your website is to attract and convert new customers for your business (and I'm guessing it is), you've got to tell people what you want them to do, when they're on your site. You can't expect that they will take it upon themselves to sign-up for your newsletter, purchase your product, or email you for more information, so you must include a clear and consistent call to action on every page of your site.
Now, that's not to say that you can just write 'call us' at the bottom of every page and expect the phone to start ringing off the hook. There's an art to writing copy that grabs attention, keeps the reader interested, and then - BAM - hits them with a call to action. In today's post, I'll share a few tried and true tips for boosting your website's conversion rate by using effectively written and positioned calls to action in your copy.
Location is Everything
There's a reason that the calls to action with the highest conversion rates are located at the bottom of the page. If you include a call to action right off the top, you've done little to pique the reader's interest and they will be a lot less likely to follow your lead.
Instead, place a clear call to action at the bottom of the page, after you've given them some information on the product, service or whatever it is that the page is about, convinced them that they need it, and helped them decide that you are their best option
It's only after you've effectively intrigued the reader that you can hit them with a call to action that will deliver the results you need. For starters, persuasive website copy should include the following:
Encouraging Site Visitors to Act - NOW
The language you use in your call to action will play a big part in determining whether or not your visitors actually feel compelled to do what you're telling them, or whether they exit your site, never to become your customer.
Weak or unclear calls to action hardly get any notice. Here are a few tips to keep your writing focused on that end goal, which is ultimately converting more of those site visitors:
Stay tuned for my next post, where I'll share some of the proven tactics our Grande Prairie web design team uses to convert more visitors through other facets of a rock solid website design.
Ready to Get More Leads and Sales from your Website?
If you're ready to discover how compelling copy and effective calls to action can boost your website's conversion rate, call us: (780) 539-7258. We've got the knowledge and skills to turn your site into a lead-generating machine!
Saltmedia Inc operates on the traditional territory of Treaty 8 in what is now known as Grande Prairie. We value the First Nations, Métis, and Inuit who lived and cared for this land long before Canada was founded, and we recognize that it is a privilege to operate our business here.
Our Prince George site operates on the traditional territory of the Lheidli T’enneh.
We are grateful to the Elders and Knowledge Keepers who are with us today, and those who’ve gone before us.