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Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Content Marketing: For Any & Every Business that Wants to Succeed Online

Content Marketing: For Any & Every Business that Wants to Succeed Online
While the phrase 'content is king' has been used to death online, it's still a very accurate way to describe the importance of content marketing for any and every business, today. To put it simply, if you hope to be a major player in your industry, online, you've got to be producing and sharing quality content on a regular basis. Now, 'content' is much more than articles and can include everything from blog posts and videos to webinars and infographics. Share your expertise and add value to your website, generating more interest in your business and driving new customers to your door! These are just a few of the many ways content marketing will benefit your business: Improves Website Traffic Posting quality, keyword optimized content not only drives interested readers or viewers to your site, but also creates the opportunity for those site visitors to share your content with others...
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Put Email Marketing to Work for Your Business

Put Email Marketing to Work for Your Business
Deciding where it is that you should devote time and money to market your business online? Every small business should consider email marketing. It doesn't matter if your business services the oil and gas industry, you're an artist or you make and sell custom key chains, email marketing is one of the most efficient, affordable and effective channels through which you can grow your business.   Why? While it's important to use online marketing tactics like SEO and social media to attract and convert new customers to your brand, the easiest way to generate more sales is by leveraging your pool of existing customers. You convinced them that yours was a product or service they wanted or needed once before, which is more than half the battle. Email marketing is the way to keep them coming back for more! Here are a few of the highlights: Easy Targets: Email marketing is...
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Business is Slow? Discover Why this is the Best Time to Ramp Up Your Online Marketing Efforts

Business is Slow? Discover Why this is the Best Time to Ramp Up Your Online Marketing Efforts
When it seems like you've got to blow dust off your computer before you can enter a sale, or your vintage bottle cap club received more new sign-ups in the last month than you did new leads, it can be hard not to panic. We know what it's like, every business has been there before - and will likely be there again, at some point in time. That said, try to resist the urge to obsessively compare this month's sales to last or to claw back on any business expenses that don't fall into the heat and hydro category. Instead, take action in the days, weeks and months when business is slow and do something that will not only be of benefit now, but also during the months when you find yourself wishing for more hours in the day to get things done.   Believe it or not, slowdowns are...
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Grande Prairie, AB

#101 10418 99 Ave,
Grande Prairie, AB
T8V 0S3
Canadian Council for Aboriginal Business Member logo

Prince George, B.C.

F1-5931 Cook Court,
Prince George, B.C.
V2K 3A3