With all of the advertising for DIY websites on the internet today, it seems some people are confusing the professional web development process with the act of choosing a generic template and colour scheme and plunking in text and images. To create a totally custom, high quality website, you have to read and write the languages of the website software, and it takes completing a 2 or 4-year course at the college or university level to become a true master of these skills.
The Pro Web Developers' Skill Set
At the very least, someone trained and experienced in web development will have a knowledge of and experience in the following:
- have a great grasp of the design process, with an understanding of colour, flow, balance and spacing
- be an expert in User Experience (UX), and specifically how to create websites that provide awesome user experiences
- know the ins and outs of website performance, such as optimizing images for faster loading
And this is just the tip of the iceberg when it comes to the skills that developers learn over the course of their educations. You've also got to consider that the technological world is always changing, and so any developer who's worth their weight is continuously improving upon and adding to their skill set to stay relevant and able to provide their customers with the most cutting-edge web solution. At least, that's how we see it here at Saltmedia!
The Sky's the Limit When You Work with a Developer
There are very good reasons why individuals and businesses hire web development companies like Saltmedia to build their sites. Top among them are the ability to build a site that's totally customized not only for the brand, but also designed to facilitate specific goals.
With help from a developer, you can create a perfectly branded online representative, complete with a high quality logo and a colour scheme that's the exact match for the rest of your marketing materials. They will be able to create forms, calendars and other site features that help you get things done, precisely how and where you need them. If you're looking for a return on your investment, a website built by a team of highly skilled developers is the only way to go.
If you, too, have been under the impression that just about anyone can build a website nowadays, it's time to set the record straight. Give us a call and we'll show you what a team of professionals like our own can do for your online presence.