Business owners are often under the impression that the customers they need will magically find and flock to their website without having to do any form of digital marketing. If only it were that easy! Search Engine Optimization (SEO) is one of several forms of digital marketing that businesses can use to drive targeted traffic to their websites.
SEO includes various tactics designed to bring 'organic' or 'natural' traffic to a website, versus SEM, where you pay a fee each time someone clicks one of your ads. But how do you attract the attention of the web surfers who are looking for the types of goods and services you sell? The goal is to move your website up the search engine rankings for major search engines like Google, Bing and Yahoo. When your business appears on the first page of the search results for carefully selected keyword terms, you're in the best possible position to bring more web searchers to your site and customers to your door.
What's involved in the SEO process? There are more than 200 factors that Google looks at to decide where it is that your website will rank in the search results. These are just some of the many tactics that are used to ensure a website makes the best possible impression:
- carefully selected keyword terms
- optimized on-page content, including the placement of highly specific keyword terms in the title tags, meta descriptions and body content on your web pages
- building high quality backlinks (links that point to your website from other, relevant websites
Taking Your Website to the Top
The thing about SEO is that Google changes the algorithms that are used to determine rankings, each and every day. Unless your sole focus is SEO, you will never keep up or be able to maintain an effective SEO strategy. Instead, it's best to entrust a search engine optimization firm with this highly strategic digital marketing task.
If you'd like to learn more about SEO or how your business will benefit from a custom SEO strategy, please get in touch with us.