In today's world, where people of all ages, worldwide, are online, a website is one of the best ways to advertise your business. As many people soon discover, however, the challenge is getting prospective customers to your site. One of the online marketing tactics businesses use to drive traffic to their websites is Pay-Per-Click or PPC Advertising.
PPC Advertising at a Glance
With PPC, you pay a fee each time a person clicks one of your ads that are positioned in places like search engine results pages, Facebook and many other channels. Google AdWords is the most popular platform for PPC, most likely because the ads are positioned in the Google search results, where people figure the largest number of prospective customers will see them.
When a PPC campaign is executed well, the fee you pay for a click is small compared to the upside of delivering a paying customer directly to your website. The trick, however, is targeting keyword terms that bring those paying customers and not browsers or people who are searching for other items, like information for their school science project. The day and time when your ads appear online counts, too; there's little point scheduling ads to appear when your target market is sleeping or just not likely to be online.
Keyword Research is a Critical Step for Effective PPC Advertising
Successful PPC campaigns always start with in-depth keyword research. Again, you only want to pay to target terms that you know will bring customers to your business. This alone is one of the reasons PPC is best managed by online marketing experts, who are equipped with the tools and know-how to find keyword terms with high buyer's intent, and who can test and tweak the PPC campaign so that it yields the best results.
Invest your money wisely and seek expert help for your business' PPC campaign! If you're ready to learn more about PPC advertising and its many benefits, get in touch with us.