A slick looking website without search engine optimization (SEO) is, well, just a slick looking website. Now, I don't know many business owners who invest money into building a website just for the sake of having a placeholder on the internet, just in case a few random web surfers happen to land there. A website should be an effective marketing tool for your brand, a powerful driver of new leads and sales for your business. Sadly, many people miss out on incredible opportunities to grow their businesses because they aren't doing SEO and their websites aren't strategically set-up to rank well.
Designing Sites for Ranking Success
In addition to learning about our clients' businesses and creating a design that's a perfect representation of the brand, our web development company also performs deep market research to develop a blueprint from which we write keyword optimized website content, title tags and meta descriptions, decide where the pages go and links will be built. Every aspect of a Saltmedia website is created and implemented for a very specific purpose, and it's all of these elements working together that ensure our websites perform well in the search rankings.
Driving the Results Your Business Needs through Search Engine Optimization
But a website that's designed to rank well is only half the story. Those businesses whose websites appear at the top of the search engine rankings for quality keyword terms - keywords that bring paying customers - are those that are also doing off-page SEO, or more specifically, the valuable link building, social media marketing, PPC and other tactics that ensure their websites are found on page one of the search rankings.
Through a totally white hat, customized SEO solution, your website will receive the organic traffic (that's geek speak for people who aren't searching your brand name but find your site via a keyword term you're targeting) that keeps your business on top.
If you're searching for a web development company that will build you a fully branded, visually stunning website that can and will be found by the people who are searching for the goods and/or services you offer, we'd be happy to chat with you. Whether you're starting from scratch or looking to redesign an existing website, give us a call and let's get started!