As promised, today's post will share some simple yet effective internet marketing tips that any business owner can start to implement, right now. Rome wasn't built in a day, so you shouldn't expect your business' online presence to be, either. It's going to take time and dedication to create and maintain the type of online presence that attracts people's attention and convinces them to become your customers, so taking the first steps and implementing some of the tactics you see here can be a great way to get started.
Internet Marketing Basics
- Create Social Media Accounts for Your Business & Start Interacting:
If you haven't already, create Facebook, LinkedIn, Twitter, Instagram and Pinterest pages for your company. Put some time and thought into how the pages look and the information you share with followers, because this may very well be the first introduction that many people have with your brand. Share useful information, photos and videos of your staff hard at work, and use these platforms to respond to customer complaints. Social interaction is a valuable tactic when doing business online, because it provides prospective customers with the proof they need to feel that they can trust you.
- Get Blogging:
Contrary to popular belief, your company's blog is not just a place to post all of the most yawn-worthy news from your business or industry. Sure, news developments that will somehow affect existing and potential customers should be shared on your blog, but try to keep this space focused on interesting information that has value for your readers. Tap into your expertise, share some useful tips and get your readers involved in the conversation. And be prepared to post new articles on a regular basis; fresh content is not only appreciated by readers but it's also a must if you want your site to rank well in search engines.
- Get Your Business Found Locally:
For many businesses, the main goal for any and all marketing is to get new local customers through their door. The key to beating out the local competition is to be highly visible wherever it is that locals are searching for the goods and services they need - online, of course. Improve your online visibility by creating profiles in online business directories like Google +, Bing, Yelp and Yellow Pages (online, not the actual book that you've been using as a door stop).
Now, there are a slew of online business directories and it stands to reason that the greater your presence the better your chances of being found by the locals you want and need as your customers. Getting listed in all of these directories can be an exceptionally time-consuming task, so unless you've got nothing better to do, this may be an internet marketing service that you want to entrust to the pros.
These three tips are great ways to get your feet wet, but highly successful internet marketing campaigns are multi-faceted, involve a great deal of research, carefully chosen keyword terms, and more technical tactics like quality link building. To do internet marketing really well, you need specialized knowledge and skills, not to mention time.
If You Ain't Prepared to Go the Distance, Entrust Your Internet Marketing to the Experts!
If you like the idea of cranking up your business and reaping the rewards of a well-designed and implemented marketing strategy, but you'd rather clean the staff bathroom than write a blog post or submit information about your business to online directory after online directory, consider hiring internet marketing experts to do it for you.
At Saltmedia, we not only equip our clients with the best website designs in the industry, we also add value to their businesses through well-designed and perfectly executed internet marketing campaigns. If you're ready to learn more, just call us!