The world of technology is incredibly fast paced and constantly changing. Believe it or not, what mattered for your website five years ago has probably changed. Failing to keep up with what Google and your customers want and need now will only encourage more and more of your customers to head to your competitors.
For website designs to be effective, meaning appealing and informative for your customers and in line with how Google wants your site to be built and maintained, they need to be updated on a regular basis. There's no set-it-and-forget-it solution in the world of websites, but our web design company can make it as hassle-free as possible to get your site back up to where it needs to be to perform well.
Updating Your Business Information
As your business grows and your focus shifts, you need to update your site to better reflect your offering. Saying you offer X product when it's been discontinued, or failing to mention all of the locations in your newly expanded service area is misleading and just not effective for business. Trust Saltmedia to help you update your outdated information efficiently, so that you can get back to putting your business' best foot forward on the web. Or, if the way you do business has changed and you're looking for a way to really put your website to work for you, just ask us about the many options that are available to you.
Staying Up-To-Date for Google's Sake
If you've owned a website for any length of time, it's probably not news to you that Google changes how it ranks sites, all the time. One week your website is at the top of the search rankings for several quality keyword terms and the next, well, you're buried so far down you've given up the search. It's true that what Google loved just last year, or even last month, may now be what's slowing your Google website referrals. With everything from page loading speeds to mobile compatibility, img alt tags and dozens upon dozens of other factors affecting your site's positioning, it's crucial for businesses to stay in tune with what search engines love, today.
If you're worried that your site's information is outdated or that you're out of touch when it comes to Google, give us a call. We know what it is that search engines want to see and can create a strategy to put you back in their good books and on top, where you need to be to bring more leads and sales to your company.