If you own a business and your website isn't mobile friendly, you're missing out on a huge opportunity. Not only are websites featuring a mobile website design favoured by Google in the search engine rankings, but they also get far better exposure. If you've been on the fence about mobile web development, it's time to choose a side, and in today's fast-paced technological world, mobile compatibility is a pre-requisite for success online. Here's why:
Everyone is Surfing the Web from Mobile Devices
Yes, that's right, people of all ages everywhere are searching for the goods and services they're ready to buy from their smart phones and tablets. While 10 years ago mobile made up a smaller portion of the search pie, lacking a mobile compatible site is a detriment to your success online today.
The thing is, people don't want to have to scroll back and forth a hundred times to view the content on your site. It's annoying and time-consuming. Especially when they're searching from mobile devices, people want instant gratification, and if your site can't meet their mobile search needs, they'll exit, taking their business to a company that can.
But, user-experience aside, if your site can't be easily searched from mobile devices, you will also suffer the consequences with Google.
Google Prioritizes Mobile Friendly Sites
Google is always changing their algorithms in order to provide their customers - web searchers - with a better user experience. So, back in 2015, in order to better meet the needs of the growing number of customers who were searching from their mobile devices, Google started penalizing websites that weren't mobile compatible.
Plan and simple, websites that are optimized for mobile devices rank better than those that aren't. So if the reason you have a website for your business is so that you can attract the attention of more customers, it's high time you brought your web presence up to date.
Responsive Design is the Answer
The best way to ensure your website has a good chance of ranking well in the search engines while appealing to prospective customers' search habits is to choose responsive design. With a responsive design, your website is the single outlet that can be viewed from any and every device.
Saltmedia's web developers are experts in responsive design, so if you're looking to bring your business' website up to today's standards, give us a call and let's get started!