Many people search for information online before making a purchase. A website could be the first chance a company gets to make a great first impression to a likely buyer.
So, if a website looks like it was made by your 14 year old cousin, who lives in your basement the chance of making a good first impression will probably be lost. Your website can yell “Hey we had our basement nerd design our website for free, I hope it works and good luck finding stuff”! or it can say “We are an established business and we have taken the time to create this well designed, mobile friendly website for you, our valued clients.”
Every businesses should have a professionally designed website to help their customers, potential employees, or stakeholders quickly find out more about the business and services offered.