Business is Slow? Discover Why this is the Best Time to Ramp Up Your Online Marketing Efforts

When it seems like you've got to blow dust off your computer before you can enter a sale, or your vintage bottle cap club received more new sign-ups in the last month than you did new leads, it can be hard not to panic. We know what it's like, every business has been there before - and will likely be there again, at some point in time.

That said, try to resist the urge to obsessively compare this month's sales to last or to claw back on any business expenses that don't fall into the heat and hydro category. Instead, take action in the days, weeks and months when business is slow and do something that will not only be of benefit now, but also during the months when you find yourself wishing for more hours in the day to get things done.  

Believe it or not, slowdowns are not the time to bring your marketing efforts to a halt; they present the perfect opportunity for introducing proven online marketing tactics, like email marketing and SEO.

Besides, you know you'd rather be working on ways to drive new customers and leads to your door than 'liking' your cousin's lame cruise photos on Facebook, or cleaning the smudges off your iPhone screen - for the tenth time today.

Slow Time Spells Go Time for SEO & Other Online Marketing
Whether your online marketing strategy includes SEO, social media, blogging, Pay Per Click advertising, email marketing, or any combination of the above, the whole point of having an online marketing strategy is to build a solid brand and presence. When the majority of people are looking on the internet for the businesses they want or need to frequent, establishing a great online presence and making your company visible in as many places online as possible will always do good things for business - no matter the economy or what it is that you sell.

Here's why:

• If people don't know your company exists, how will you earn their business?
• Some forms of online marketing, like email marketing and social media, are great ways to stay connected and to turn previous customers into repeat customers
• SEO can be tailored to help locals find your brick and mortar business, by giving you a presence in online business directories and GPS systems
• With a carefully designed SEO strategy in place, your business will appear at the top of the search engine rankings for keyword terms that ready-to-buy shoppers are using to find products and services, like the ones you offer
• You can easily track the results of an SEO or other online marketing campaign, making it easy to see what's delivering results and what isn't. Especially when business is slow, this is a great way to ensure money isn't being wasted  - something that just isn't possible with any other form of marketing

Stay tuned in the coming weeks where I'll talk more about the benefits of online marketing and share some effective tips that you can start to put into action, right now. Instead of getting down when business slows, seize the opportunity to improve your online presence and reap the rewards both now and in the future.

If you'd like to learn more about SEO, email marketing or any other online marketing tactics, give us a call. We're a full-service web design company in Grande Prairie that also happens to offer game-changing online marketing services.