Menu

Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

DIY Internet Marketing Tips

DIY Internet Marketing Tips
As promised, today's post will share some simple yet effective internet marketing tips that any business owner can start to implement, right now. Rome wasn't built in a day, so you shouldn't expect your business' online presence to be, either. It's going to take time and dedication to create and maintain the type of online presence that attracts people's attention and convinces them to become your customers, so taking the first steps and implementing some of the tactics you see here can be a great way to get started. Internet Marketing Basics Create Social Media Accounts for Your Business & Start Interacting: If you haven't already, create Facebook, LinkedIn, Twitter, Instagram and Pinterest pages for your company. Put some time and thought into how the pages look and the information you share with followers, because this may very well be the first introduction that many people have with your brand....
Continue reading
3182 Hits

Building Your Business Brand: Start with a Great Logo Designed by Reputable Graphic Designers

Building Your Business Brand: Start with a Great Logo Designed by Reputable Graphic Designers
Bad logos stick out like sore thumbs. I know you've seen them. All too often, logos are designed without any thought given to how they portray a business' image, or the concept behind the logo is so complicated that only the graphic design company or business owner knows what the heck they were thinking when they created them. Then, there are logos that are so poorly designed or such poor quality that they're quickly forgotten, the business card tossed out or the ad skipped over. Worst yet, there are logos that make people stop and stare (or point and laugh) for all the wrong reasons. This is often the case when graphic designers get a little too 'creative' or nobody stops to consider how the general public might perceive or interpret the logo. For a good laugh, just do a quick search in Google for examples of bad logos. Grab...
Continue reading
3371 Hits

Looking for a Truly Awesome Website Design & Development Team? This is What Sets Saltmedia Apart from Others in Alberta and BC

Looking for a Truly Awesome Website Design & Development Team? This is What Sets Saltmedia Apart from Others in Alberta and BC
People of all ages now turn to the internet first when looking for the products and services they want to buy, which means that a business without a website can no longer expect to be a leading competitor in their industry. So whether you're a small scale contractor in Valleyview, Alberta, or own a large drilling company in Dawson Creek, BC, the time to build an online presence is now. Not knowing what they should be looking for in a design team, many businesses sink large sums of money into sites that lack creativity and aren't user-friendly or up to date with the latest in mobile web design. Really, they end up with sites that add little or no value for their businesses. So, what makes a team of professional web designers unique to the industry? When we started Saltmedia, we did so with the intention of making technology simple...
Continue reading
5561 Hits

Quality Web Design is Much More than Pretty Pictures & Compelling Copy: Branding & Marketing are a Must for Success Online

Quality Web Design is Much More than Pretty Pictures & Compelling Copy: Branding & Marketing are a Must for Success Online
When it comes to web development, one of the things people often forget is that building an effective web presence for a business or organization requires a lot more than content and images arranged in an eye-pleasing way on the page. In our technological world, where the majority of people search for the goods and services they want to buy via the internet, businesses especially need websites that can inform, engage and persuade visitors to take action. To build the type of web presence that will really go to work for you, however, requires a multi-faceted approach designed and executed by experts in their respective fields. Last time, I discussed some of the ways that the look and function of a DIY website differs from one built by professionals. This week, I'm following that discussion with an equally important facet of any web development project, branding and marketing. Web Development...
Continue reading
3218 Hits

Function & Look: Professional Web Design Versus DIY

Function & Look: Professional Web Design Versus DIY
In my last post, I talked about some of the more general pros and cons of professional web design and do-it-yourself, or DIY. This week, I want to take a closer look at how the function and look of a professionally built site differ from one made using free tools like those from Weebly and GoDaddy. What Quality Web Design from a Team of Pros will Provide that the DIY Route Can't Without mastery over the tools and technical skills it requires to design and build a site that not only looks great but also functions well, taking on a web development project yourself isn't likely to provide you with the type of website you imagined or that your business or organization even needs. Appearance As far as appearance goes, professional web design always looks more professional, typically using layouts and images that are creative and of a higher quality....
Continue reading
3410 Hits

DIY Versus Professional Web Design

DIY Versus Professional Web Design
As the founder and president of an Alberta web design and development company, I've had the old do-it-yourself (DIY) versus professional web design conversation with new clients and others more times than I can count. Restricted by budgets or thinking a web development project could be a 'fun' challenge, business owners and organization leaders can be tempted by free web design tools, like those from Weebly and GoDaddy, to build their own sites. There are, however, many benefits to choosing the professional web design route over the do-it-yourself option, the biggest one being that a professionally designed, built and managed web presence is always far superior to anything a novice could create from a canned template in little more than a Saturday. I'm sure you're probably thinking "of course a web designer would say it's best to go with a pro," but by the end of this 3-part blog series,...
Continue reading
3120 Hits

What's Considered 'Duplicate Content' & Why it Matters for Search Engine Optimization

What's Considered 'Duplicate Content' & Why it Matters for Search Engine Optimization
If you copied another's essay in school and were caught, you'd undoubtedly get in trouble. Plagiarizing another person's work on the web is equally as serious as it is when it occurs offline, but did you know that you can even get yourself in trouble for copying your own work online? If you're struggling to wrap your head around how that's even possible, I'll explain. Even if you're at all in-tune with search engine optimization, what's considered 'duplicate content' can be a bit confusing. As the name implies, 'duplicate content' includes any copy that appears on more than one page of a website, or that has been copied from one site and used on another. The risks associated with trying to pass another's work off as your own, without asking for the original author's permission and citing the copy properly, are pretty clear. For the purposes of this post, I...
Continue reading
3100 Hits

The Search Engine Optimization Misconceptions that are Preventing Your Business from Reaching New Heights

The Search Engine Optimization Misconceptions that are Preventing Your Business from Reaching New Heights
Nearly every business owner with an online presence has heard of search engine optimization, or SEO. Perhaps you, too, have been vying for Google's attention in an effort to edge your business' website further up the search rankings. But, where so many business owners go wrong, whether they own a small local business in Grande Prairie or a chain with multiple stores across the country, is that they're still under the impression that they can 'do' SEO in their spare time, build a few links here, share a couple of blog posts there, and sit back and watch as their site skyrockets to the search rankings' coveted top spots for dozens of keyword terms. The long and short of it is that some common search engine optimization misconceptions are holding businesses back from succeeding both on and off the internet. Check out the following, the first in a two-part series...
Continue reading
3082 Hits

Grande Prairie Internet marketing to help your website be found by Google, Bing and other popular search engines.

Grande Prairie Internet marketing to help your website be found by Google, Bing and other popular search engines.
How to increase website traffic Build it and they will come may work in the movies, but if you want online visitors to check out your website or be found on the first page of Google hire a professional website design company to manage your online marketing.  Advertising your business online to attract local customers around the Peace Region, Alberta or anywhere around the world can be achieved with Search Engine Optimization, otherwise known as SEO.  Good SEO vs Bad SEO There are two major styles of SEO.  White hat SEO – the good kind, and Black hat SEO – the not so good kind.  White hat SEO uses wholesome techniques to generate steady, gradual and lasting growth in rankings with strategies such as on-page content optimization, website performance tuning and targeting online business directories.  Black hat SEO leverages techniques that are not endorsed by search engine providers such as...
Continue reading
3692 Hits

Fresh and Fashionable Web Design

Fresh and Fashionable Web Design
When you go to a business meeting do you roll out of bed and head right out in your pyjamas or jogging pants? Or do you take a shower, do your hair, and dress to impress? This seems like a silly question right? Maybe not. There is a big difference between having a website and having a great website. Great web design is not achieved by simply posting a collection of pretty pictures on your website. There are many nerdy folks out there who can slap together this and that and get a website online. But the work of a creative graphic designer working with an experienced web developer will result in a stunning visual design that gives your clients a smooth and seamless website visit. They will enjoy browsing your site, and that good audience experience will be much more satisfying. A website visit may often be the first...
Continue reading
3543 Hits

We are Saltmedia



3371 Hits

Mobile friendly responsive website demo



Here is a short visual demonstration of a responsive website.
3230 Hits

Web Browser Zoom



3488 Hits

Are first impressions important online?

Are first impressions important online?
Many people search for information online before making a purchase.  A website could be the first chance a company gets to make a great first impression to a likely buyer. So, if a website looks like it was made by your 14 year old cousin, who lives in your basement the chance of making a good first impression will probably be lost.   Your website can yell “Hey we had our basement nerd design our website for free, I hope it works and good luck finding stuff”!  or it can say “We are an established business and we have taken the time to create this well designed, mobile friendly website for you, our valued clients.”  Every businesses should have a professionally designed website to help their customers, potential employees, or stakeholders quickly find out more about the business and services offered.
Continue reading
3673 Hits

How do you know if your website is actually working for your business?

How do you know if your website is actually working for your business?
Your buddy just finished spending the big bucks for a great looking website.  It just launched and he is sitting by the phone waiting for clients to pour in.  He has done online and offline marketing and advertising for his websites new launch.  He doesn’t get any calls, or emails.  You agree, It’s a fantastic looking website.. maybe the best one you ever seen. So your trying to cheer him up and help figure out why.  How do you know if your website is actually working for your business?  Firstly, you need to know if your website even has visitors.  We use Google analytics to research website traffic numbers, trends, and most importantly what people are doing on your website.  If you know someone who is serious about converting website visitors into leads or customers, tell them you know a flavourful web design company that can help them out.
Continue reading
3248 Hits

Take full control of your online media

Take full control of your online media
I hope you all enjoyed the holidays and best success for 2013! Last blog I talked about what sets Saltmedia apart from some other web companies. Specializing in the same award winning web software that big names like Harvard university, McDonalds and E-Bay use is one of the reasons. But the Biggest reason is Saltmedia highly values online freedom. You own your website and you domain name 100% No paying clients have left us, but if they did they can transfer their website and domain name to a new hosting provider and the website would obtain 100% of its functionality. Yes, amazing… I know. Make sure to ask the right questions when interviewing web firms. Why “rent or lease a website when you can own it. Take full control of your online media with Saltmedia.
Continue reading
11748 Hits

Free consultation to ask us your website questions.

Free consultation to ask us your website questions.
In this ever-changing computer world its not always easy keeping up with all the new web technology trends and changes.   This is where we can help!  Contact us and we will give you a hour consultation FREE!   780 539 7258 or This email address is being protected from spambots. You need JavaScript enabled to view it.. You maybe looking for a gorgeous graphically enhanced website, basic affordable website or perhaps you just need website updates.  We will listen to your website needs and recommend accordingly.  
Continue reading
4370 Hits

Cost Effective Marketing

Cost Effective Marketing
The Internet has become  the most acknowledged, accessible, cost effective marketing instrument for your business, whether its big or small. Websites have the ability to keep your business open 24 hours a day and allows it to  generate sales at any given moment. Websites market your products and services and are simple to manage, therefore, very economical to update rather then the ordinary print base methods.
Continue reading
5737 Hits

Canadians spend alot of time online

Canadians spend alot of time online
Studies by the Technology Reporter, from the Globe & Mail, showed that last year alone Canadians Internet usage came close to doubling the worldwide average. This means Canadians spend more time on the WEB then anyone else on this planet. The average Canadian spends a total of 43.5 hours a month browsing the Internet; which is nearly double  the worldwide average of 23.1 hours a month.  What does this mean to your business?  Are you online and can people find you?
Continue reading
4165 Hits

Grande Prairie, AB

#101 10418 99 Ave,
Grande Prairie, AB
T8V 0S3
Canadian Council for Aboriginal Business Member logo

Prince George, B.C.

F1-5931 Cook Court,
Prince George, B.C.
V2K 3A3