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We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

What is Pay-Per-Click or PPC Advertising?

What is Pay-Per-Click or PPC Advertising?
In today's world, where people of all ages, worldwide, are online, a website is one of the best ways to advertise your business. As many people soon discover, however, the challenge is getting prospective customers to your site. One of the online marketing tactics businesses use to drive traffic to their websites is Pay-Per-Click or PPC Advertising. PPC Advertising at a Glance With PPC, you pay a fee each time a person clicks one of your ads that are positioned in places like search engine results pages, Facebook and many other channels. Google AdWords is the most popular platform for PPC, most likely because the ads are positioned in the Google search results, where people figure the largest number of prospective customers will see them. When a PPC campaign is executed well, the fee you pay for a click is small compared to the upside of delivering a paying customer...
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What is Search Engine Marketing or SEM?

What is Search Engine Marketing or SEM?
Search Engine Marketing, or SEM, falls under the Search Marketing umbrella along with SEO. To put it simply, SEM is a way to buy traffic. You pay for ads that appear in the search engine's results, which puts your business in front of people who are searching for information, products and/or services that are in line with your ads' targeted terms. Sounds pretty great, doesn't it? Well, SEM can be awesome, if you know what you're doing. If you don't, it can be a pretty costly way to drive a whole lot of tire kickers - not paying customers - to your website. When it comes to digital marketing, whether you're doing SEM, SEO, email newsletters or any other type, the key to achieving the results you want and need is to either be an expert in the online marketing field, or to hire someone who is. But, first, here's...
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How Long Does it Take to Build a Website?

How Long Does it Take to Build a Website?
Ah, yes, the age old question of how long it's going to take before you're the proud owner of an awesome Saltmedia website! Well, the amount of time it takes to create a website design that's perfectly tailored to a company and fully executed on the web depends on a few key factors, such as the complexity of the site and the customer. Laying the Foundation Like Rome, Saltmedia websites aren't built in a day, but lucky for you, they typically take about 45 to 90 days, on average. Whenever we build a site, our web developers start with an in-depth discovery meeting - we want to know everything there is to know about what it is that you do, what your goals are for the future and the challenges you face. Creating a Custom Website From here, we create a strategy for a website that will not only look...
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In 2016, What are the Most Important Questions to Ask Website Designers, Before You Hire Them

In 2016, What are the Most Important Questions to Ask Website Designers, Before You Hire Them
Choosing who it is that will design and build your website is a pretty big decision. Pick the wrong website designers and you could wind up with a costly and largely ineffective web presence, but select the right team and your business will be armed with the most important marketing tool, today. In 2016, these are the questions you should be asking any company that you're thinking about hiring for web design services. Will my website be built in Canada, by your team, or will it be outsourced overseas? Believe it or not, many 'Canadian' web design companies outsource their work, making it much more difficult to follow up if you have issues or need to make changes to your site in the future. Do you have an actual web developer on staff? Sometimes, companies that sell web design services really only employ graphic designers or a couple of basement...
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Which Types of Digital Marketing are Most Important for My Business?

Which Types of Digital Marketing are Most Important for My Business?
Business owners often ask us which types of digital marketing are most important if they want to succeed online. The truth is, there isn't a one-size-fits-all online marketing solution that will work for every business. In fact, your industry, your business goals and budget will all play a role in determining which forms of marketing will produce the best results. Give us a call to discover the custom online marketing strategy that will take your business to the top, but first, check out the following to gain a better understanding of what the various forms of marketing entail. A Website: The ultimate form of online marketing and the best way to advertise your business, today! Marketing Automation: Streamline your marketing operations with revolutionary software that automates tasks like sending email newsletters, social media activity, and other website tasks. Search Engine Marketing (SEM): Improve your website's visibility in search engines and...
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Why Doesn't My Website Rank Well in Google?

Why Doesn't My Website Rank Well in Google?
You've just had an awesome website built and you can't wait to show it off to the world - not to mention have the phone start ringing off the hook with calls from new customers! The thing is, when you Google the keywords that are important to your business, your website appears so far down in the search results it's as good as invisible. It'd be an understatement to say that this is frustrating, but it's a challenge many business owners face. If the saying, 'if you build it, they will come' worked for anyone or anything but Kevin Costner, a baseball field and a bunch of dead baseball players, the search engine optimization (SEO) and internet marketing industries wouldn't exist. Making Your Website Visible Online Ranking on page two won't cut it because very few people actually venture that far down in the search results. Page one is where...
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How Much Does a Saltmedia Website Cost?

How Much Does a Saltmedia Website Cost?
People always ask us how much Saltmedia websites cost, but they're surprised when we don't respond with a figure, but ask them what their Wednesday looks like and whether they drink tea or coffee. You see, unlike many other companies out there that offer web design services, Saltmedia doesn't sell canned website packages where one-size-fits-all websites come with pre-set rates. Instead, we're of the thinking that every business is unique and requires a totally customized website to succeed online. Really, when did one-size-fits-all ever really work well for anything? Receive a Custom Estimate with a Quick Phone Call Determining how much it will cost to build a powerful, responsive website that's not only the perfect representative for your business online, but also facilitates your workflow and makes it easier to do what you do, really only takes a quick phone call and for you to answer a few questions (I...
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We're Committed to Offering You Web Solutions that Deliver Results

We're Committed to Offering You Web Solutions that Deliver Results
Last time, I talked about the core values that drive everything we do here at Saltmedia, from the solutions we offer to the ongoing support and quality customer service we provide. Today, I want to talk about the ways our core values are shaping the solutions we provide to small and mid-sized businesses across a wide range of industries, and how you, too, can reap the rewards of our Grande Prairie web design team's commitment to excellence. Let's take web and graphic design, as well as online marketing, as examples: Web and Graphic Design To effectively brand a business, you need a quality logo, website design and other graphics that are going to command attention and make an impression. Our core values ensure you receive the branded online presence you need to succeed: Honesty: designers start with an in-depth discovery meeting where they learn about your business we create a...
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Your Business Needs a Website. That's all There is to It

Your Business Needs a Website. That's all There is to It
Yup, there's no getting around it, if your business still doesn't have a website, you're missing out on big opportunities. If growing your business by bringing in more leads and sales is your ultimate goal, getting your business online with effective web and graphic design should be priority number one. Why? Let me count the ways! A Website is Never Closed: With a website, you're open all day, every day. Even if you're not selling your products or services directly from your website, an effective web presence ensures existing and potential customers can always access your contact information, learn about what it is that you offer, and the ultimate goal, take one giant step further into your sales funnel. When you aren't available to give the sales pitch, a well designed and executed website will do it for you! Provides Credibility: Gone are the days when people flipped through the...
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A One-Size-Fits-All Website Won't do Your Business Justice. Here's Why

A One-Size-Fits-All Website Won't do Your Business Justice. Here's Why
We've been talking a lot about some very important website basics, like why in 2016 your business needs a website and how to ensure it's making the best possible first impression as your company's online representative. Today's post is an important one for anyone who's looking to invest in their first site, or who's ready to give their online presence a fresh, new look with a revamped website. The Downside of One-Size-Fits-All Websites While DIY websites can seem like a cheap and pretty convenient option, they're not designed with the sole purpose of marketing your business. How can a website design that one person buys to market their hair salon be relevant for a dentist's office or an oilfield rentals company? One-size-fits-all websites don't have target audiences, nor are they designed specifically with the purpose of achieving your business goals. A Website that Showcases the Best of Your Business Our...
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Was Your Website Designed to Rank Well? Saltmedia Builds Websites that are Geared for Ranking Success, Right from the Beginning

Was Your Website Designed to Rank Well? Saltmedia Builds Websites that are Geared for Ranking Success, Right from the Beginning
A slick looking website without search engine optimization (SEO) is, well, just a slick looking website. Now, I don't know many business owners who invest money into building a website just for the sake of having a placeholder on the internet, just in case a few random web surfers happen to land there. A website should be an effective marketing tool for your brand, a powerful driver of new leads and sales for your business. Sadly, many people miss out on incredible opportunities to grow their businesses because they aren't doing SEO and their websites aren't strategically set-up to rank well. Designing Sites for Ranking Success In addition to learning about our clients' businesses and creating a design that's a perfect representation of the brand, our web development company also performs deep market research to develop a blueprint from which we write keyword optimized website content, title tags and meta...
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What is SEO and Why Should You Care?

What is SEO and Why Should You Care?
If you own a website, you've probably heard of search engine optimization or SEO. You wouldn't, however, be the first person to admit that they have no idea what it is, or more importantly, why it might be something worthy of consideration. The definition of SEO is pretty straightforward: the process through which you drive organic traffic from the search results to your website. What's not so straightforward is all of the factors that make up the SEO pie - there are more than 200 factors - or staying up to date with what it is that the search engines are rewarding or penalizing today. Today's post is meant to give you a very basic understanding of what SEO is and why anyone who owns a website and who wants more than their closest relatives to know it exists, should consider investing in search engine optimization. How Search Engines Rank...
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Online Marketing Success: These are the Platforms that Should Be Put to Work for Your Business

Online Marketing Success: These are the Platforms that Should Be Put to Work for Your Business
What's it take to market a company effectively online? To put it simply, a multi-faceted approach and a whole lot of discipline. Those that not only succeed at putting their brand in front of the largest numbers of people from their target markets, but also convince them to buy goods and services have a carefully designed marketing strategy which employs not just one but several (if not all) of the forms of marketing that can be done via the web. In today's post, I want to delve a little deeper into the channels that are available for web marketing and to share some of the reasons they're so beneficial. While there are several different forms of online marketing available, with everything from social media and network marketing to video marketing, I'm going to focus on those that I feel are most important for the vast majority of businesses. Search Engine...
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Online Marketing for Beginners

Online Marketing for Beginners
No matter what it is that your business provides or where you're located, owning a site with a professional web design is crucial to success, both on and off the internet. But, where many businesses fall short is they fail to effectively market their company using the various channels that are available. The world of online marketing can seem a bit daunting to those who are unfamiliar with what it entails, but the opportunity it presents is far too great to ignore. Plus, here's the thing: online marketing is crucial to business growth today, so it's time to stop dragging your heels, to learn the basics and start putting it to work for your company! Today's post on online marketing is the first of several that we'll be sharing in the upcoming weeks. With a better understanding of what you can and should be doing in the way of marketing,...
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Local Website Designers Know How to Create a Powerful Online Presence for Your Community

Local Website Designers Know How to Create a Powerful Online Presence for Your Community
Just like a business, municipalities have a brand they need to popularize and the best way to do just that is online. Websites for municipalities, however, must be highly accessible and appeal to an audience that's more diverse than any business' target market. A thoughtfully designed and executed online presence is exactly what cities, towns, counties, villages and hamlets need not only to attract new residents and industry but also to act as a valuable resource for those who already call the area home. Knowing how to effectively present your community's 'brand' to a wide audience requires an understanding of the area and the people who live and work there. When you work with website designers who know what matters most to the people in a specific region, the challenges they face and the opportunities they wish to seize, the website development process is streamlined and the end result is...
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If Our Company Had a Middle Name, it Would be Integrity

If Our Company Had a Middle Name, it Would be Integrity
Continuing with the last post's theme and sharing a little more about what makes us, as a team, tick, in today's post I want to talk about our tireless efforts to keep up with the latest trends in technology and search engine optimization, or SEO. Ongoing Research & Development Keep Us Cutting-Edge What drives us to continuously research new trends and concepts for web and graphic design, as well as SEO, is the fact that we are truly committed to providing our clients with the best possible value for their dollar. We value honesty and want to ensure that when we say our graphics, SEO and web design services are at the cutting-edge of what businesses need to succeed online, that our services actually will bring their businesses results. We don't believe in smoke and mirrors but get excited about 'wowing' our clients by providing industry-leading services and products with...
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Trends in Website Design: Images that Make a Statement

Trends in Website Design: Images that Make a Statement
The saying, 'a picture is worth a thousand words,' couldn't be more relevant for websites. When used properly, images are always more effective than text at expressing a concept or communicating with today's picture and video-hungry website surfers. The Bigger, the Better For 2015, photos are as important as ever to web design. In particular, some of the best website designs this year will use those huge background images that are being used increasingly for everything from e-commerce stores to not-for-profit organization sites and beyond. Using a single, high quality image as the background for a web page is a great way to make a statement. Huge background images are not only visually-attractive and offer a very clean looking website design, but they can also set the tone for a company's branding much more effectively than text ever could. Remember, our brains process images much faster than words. Blocky Card...
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Hot Trends in Web Design, Part 2: Websites with Motion

Hot  Trends in Web Design, Part 2: Websites with Motion
The second post in our three-part series on this year's web design trends is about motion, and specifically, harnessing the power of HTML 5 to add visually attractive and even informative video or moving parts to websites in exciting new ways. Subtlety is Key Now, I'm sure we've all visited sites with obnoxious and totally distracting videos before, but when used properly, motion or ambient background videos can be used in truly impressive ways and for a variety of different purposes. In 2015, more and more website designers are using motion to create unique yet non-nauseating user experiences that are not only memorable but can also help to build a brand and inform site visitors. Whether it's a background video or sections of content and images that move into place on the page, what's most effective from a visual and user experience prospective is using motion as subtly as possible....
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2015 Peace Country Website Giveaway Winner to be Announced July 1st!

2015 Peace Country Website Giveaway Winner to be Announced July 1st!
Saltmedia would like to thank all of the not for profit organizations that entered this year's Peace Country Website Giveaway contest. For the second year in a row, we have received several entries from incredible not for profit organizations that do so much good for our community. It will undoubtedly be a tough decision, selecting which of the entrants receives a free site from our Grande Prairie web design company, but it's a decision we couldn't be more honoured to make. We will announce the lucky winner July 1st - so stay tuned! Last year, we held the first ever Peace Country Website Giveaway Contest as a way to give back to the organizations that play vital roles in our community and make a difference in the lives of many who live here. We at Saltmedia feel it's very important to promote and recognize these not for profits, and what...
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How to Write Calls to Action that Convert

How to Write Calls to Action that Convert
Last time, I talked about the importance of using calls to action in your website design. If the goal for your website is to attract and convert new customers for your business (and I'm guessing it is), you've got to tell people what you want them to do, when they're on your site. You can't expect that they will take it upon themselves to sign-up for your newsletter, purchase your product, or email you for more information, so you must include a clear and consistent call to action on every page of your site. Now, that's not to say that you can just write 'call us' at the bottom of every page and expect the phone to start ringing off the hook. There's an art to writing copy that grabs attention, keeps the reader interested, and then - BAM - hits them with a call to action. In today's post,...
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Grande Prairie, AB

#101 10418 99 Ave,
Grande Prairie, AB
T8V 0S3
Canadian Council for Aboriginal Business Member logo

Prince George, B.C.

F1-5931 Cook Court,
Prince George, B.C.
V2K 3A3