Menu

Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

Our Core Values will Help Your Business Succeed Online. Here's How

Our Core Values will Help Your Business Succeed Online. Here's How
A lot of website designers and online marketing specialists talk about their integrity and commitment to providing their customers with the best possible service. But, as the old saying goes, talk is cheap. At Saltmedia, we know that actions speak louder than words, which is why we prove that we're worthy of our clients' business every single day. At the foundation of our online marketing and web development company are a set of core values that shape everything we do, from the types of services we offer to the quality of those services and the rewarding, lasting relationships we build with our clients. Choosing us as your website designers or online marketing providers means aligning yourselves with web experts who will remain true to their word. The Values that Shape Saltmedia Honesty: We don't make empty promises nor will we sugar coat or stretch the truth just to make a...
Continue reading

Websites that Provide Great User Experiences Make Positive First Impressions

Websites that Provide Great User Experiences Make Positive First Impressions
In business, first impressions are everything. You've got one shot to impress people or they'll move on, taking their money elsewhere. It's that whole instant gratification thing, where people want to see that you've got what they need - right away - or they're gone. On the internet, where your website is your business' online representative, the user experience you provide has the ability to turn those site visitors into your customers or leave them hitting the back button. User experience includes everything from how quickly your website pages load to the quality of the design and information you provide, or how easy it is to navigate. Invest in a Website that Delivers Results When you own a website (and you should!) with a great user experience, you're armed with a powerful tool for driving more leads and sales to your business. These are just some of the many things...
Continue reading

Your Business Needs a Website. That's all There is to It

Your Business Needs a Website. That's all There is to It
Yup, there's no getting around it, if your business still doesn't have a website, you're missing out on big opportunities. If growing your business by bringing in more leads and sales is your ultimate goal, getting your business online with effective web and graphic design should be priority number one. Why? Let me count the ways! A Website is Never Closed: With a website, you're open all day, every day. Even if you're not selling your products or services directly from your website, an effective web presence ensures existing and potential customers can always access your contact information, learn about what it is that you offer, and the ultimate goal, take one giant step further into your sales funnel. When you aren't available to give the sales pitch, a well designed and executed website will do it for you! Provides Credibility: Gone are the days when people flipped through the...
Continue reading

A One-Size-Fits-All Website Won't do Your Business Justice. Here's Why

A One-Size-Fits-All Website Won't do Your Business Justice. Here's Why
We've been talking a lot about some very important website basics, like why in 2016 your business needs a website and how to ensure it's making the best possible first impression as your company's online representative. Today's post is an important one for anyone who's looking to invest in their first site, or who's ready to give their online presence a fresh, new look with a revamped website. The Downside of One-Size-Fits-All Websites While DIY websites can seem like a cheap and pretty convenient option, they're not designed with the sole purpose of marketing your business. How can a website design that one person buys to market their hair salon be relevant for a dentist's office or an oilfield rentals company? One-size-fits-all websites don't have target audiences, nor are they designed specifically with the purpose of achieving your business goals. A Website that Showcases the Best of Your Business Our...
Continue reading

Was Your Website Designed to Rank Well? Saltmedia Builds Websites that are Geared for Ranking Success, Right from the Beginning

Was Your Website Designed to Rank Well? Saltmedia Builds Websites that are Geared for Ranking Success, Right from the Beginning
A slick looking website without search engine optimization (SEO) is, well, just a slick looking website. Now, I don't know many business owners who invest money into building a website just for the sake of having a placeholder on the internet, just in case a few random web surfers happen to land there. A website should be an effective marketing tool for your brand, a powerful driver of new leads and sales for your business. Sadly, many people miss out on incredible opportunities to grow their businesses because they aren't doing SEO and their websites aren't strategically set-up to rank well. Designing Sites for Ranking Success In addition to learning about our clients' businesses and creating a design that's a perfect representation of the brand, our web development company also performs deep market research to develop a blueprint from which we write keyword optimized website content, title tags and meta...
Continue reading

Want to Grow Your Business? A Great Website is the Key

Want to Grow Your Business? A Great Website is the Key
If you own a business, your goals for 2016 probably look a lot like the goals you've set every year before; increase the number of people who contact your business looking for more information on the products and services you sell, convert more of those leads into sales, and overall, make more money. Sound familiar? It's pretty obvious that growing a business requires a clear vision, a plan of action for achieving your goals and a whole lot of hard work, but in today's world, one of the fundamental tools for attracting the attention of new customers and convincing them that yours is a brand they can trust is a great website. Whether a business sells baked goods or tires, rents equipment for oilfield companies or provides beauty services, a beautiful and highly functional website that presents the brand in the best way possible is the ticket to growing that...
Continue reading

Alberta Business Awards of Distinction: Saltmedia is a Finalist!

Alberta Business Awards of Distinction: Saltmedia is a Finalist!
We're thrilled to announce that our website design company has been named a finalist for the Alberta Business Awards of Distinction. It's such an honour for Saltmedia to just be placed in the same category as the 200+ Alberta businesses that have received this designation since the awards started in 2012. We'll be heading down to Edmonton for the awards night, February 26, 2016. The Awards The Alberta Business Awards of Distinction are given to businesses that have demonstrated "Alberta's ideals of hard work and innovation," while making a contribution to their communities. At Saltmedia, we've made it our mission to provide people and businesses with web and graphic design services that are a cut above - websites that are as functional as they are visually stunning, and graphics that command attention. It's amazing to see that our efforts aren't going unnoticed and that people have recognized the true value...
Continue reading

Saltmedia becomes a proud sponsor of Feathers and Fiddles

Saltmedia becomes a proud sponsor of Feathers and Fiddles
Saltmedia is thrilled to announce that we are one of the major sponsors of the first ever Feathers and Fiddles!  Featuring M├ętis Country Music Recording Artist Brad Sims on December 16 at the old Spurs, that is now the Western Truck Farm. Brad will be joined by CCMA award winners Lisa Dodd and Ryan Davidson on guitar with Chad Melchert on drums. This is the pre-release party for Brads new single! The evening will include the Proud to Be Metis fundraiser, jigging, traditional fiddle music, and a silent auction. There will also be opportunities to purchase numerous traditional Metis goods at our Trading Post, such as Sashes, Flags, and Feathers. Tickets for the event will be available through the Metis Local 1990 (780-538-9333) as well as at the door at Western Truck Farm on December 16th 6pm at 1190 100 Street in Grande Prairie. $20 for adults, $10 for under...
Continue reading

Put Branded Holiday Marketing from Saltmedia on Your Wish List & Reap the Rewards

Put Branded Holiday Marketing from Saltmedia on Your Wish List & Reap the Rewards
For those of you who are still coming down from Halloween candy sugar highs, I hate to break it to you, but Christmas is approaching - fast! For anyone with a business, this is a great time of year to kick your marketing efforts up a notch and to drive more leads and sales before the year's end. These are just a few of the many ways your friendly neighbourhood website design team, Saltmedia, can help: Graphics that Grab Attention In addition to building websites that are a cut above, Saltmedia is also a graphic design company with the skills to create quality, eye-catching promo graphics, perfect for the Christmas season. Whether you're hosting a Christmas sale, need to draw attention to a specific product or service via website or web ad graphics, or want to let customers know about your involvement in a holiday charity fundraiser, Saltmedia graphics can...
Continue reading

Driving Traffic to Your Site with Pay-Per-Click Advertising

Driving Traffic to Your Site with Pay-Per-Click Advertising
In the last post, I gave the low-down on search engine optimization and why anyone who owns a website should consider investing in an SEO campaign of some shape or form. While 'SEO' describes the tactics that are used to drive traffic to a site organically, Pay Per Click, or PPC, is a form of advertising where you pay a fee each time your ad is clicked. When PPC is done well, it can be a highly effective form of internet marketing. If you pay a mere $2 when someone clicks your ad and it results in a $200 sale, it's a no-brainer. The problem is knowing how to use PPC so that you're driving the right traffic to your site and not wasting a fortune on advertising that doesn't yield any leads or sales. Adding Google AdWords to Your Internet Marketing Strategy Google AdWords is the most popular PPC...
Continue reading

What is SEO and Why Should You Care?

What is SEO and Why Should You Care?
If you own a website, you've probably heard of search engine optimization or SEO. You wouldn't, however, be the first person to admit that they have no idea what it is, or more importantly, why it might be something worthy of consideration. The definition of SEO is pretty straightforward: the process through which you drive organic traffic from the search results to your website. What's not so straightforward is all of the factors that make up the SEO pie - there are more than 200 factors - or staying up to date with what it is that the search engines are rewarding or penalizing today. Today's post is meant to give you a very basic understanding of what SEO is and why anyone who owns a website and who wants more than their closest relatives to know it exists, should consider investing in search engine optimization. How Search Engines Rank...
Continue reading

For Online Marketing Success, a Great Website is Key

For Online Marketing Success, a Great Website is Key
In today's fast-paced, technological world, an online presence is a must for every business, no matter the market or the size. Whether you run a local retail store or head up a mega corporation with offices throughout the country, you need to not only be visible online, you've got to make your brand the centre of attention. Over the last few weeks, we've been talking about what it takes to be successful when marketing online. While search engine optimization, Pay-Per-Click advertising and Social Media Marketing are all buzz words you've probably heard in discussions about online marketing, it's putting the cart before the horse if you don't already own a stellar website. Now, by 'stellar' I mean not only visually remarkable, but also geared to perform. You see, how a website looks, is laid out and functions all goes together to create a user experience, and a good user experience...
Continue reading

Getting Your Online Presence Ready to Rock with Online Marketing

Getting Your Online Presence Ready to Rock with Online Marketing
Over the last few weeks, we've been talking about online marketing and why it's critical for businesses of all shapes and sizes to employ a well-designed strategy to give their brand greater exposure. Today's post will give you an idea of what it is that you need to have in place before you get started designing your online marketing plan of action. A Stunning, Robust Website: If you consider that your website is the central command station for your online marketing efforts, it goes without saying that you need to start with a well designed website. You not only need a professional web design that's user-friendly, but it also needs to be mobile-friendly and the pages have to load quickly. Google won't give good rankings to a site that's slow to load and can't be searched from a mobile device, and the goal of any marketing strategy is to convert...
Continue reading

Online Marketing Success: These are the Platforms that Should Be Put to Work for Your Business

Online Marketing Success: These are the Platforms that Should Be Put to Work for Your Business
What's it take to market a company effectively online? To put it simply, a multi-faceted approach and a whole lot of discipline. Those that not only succeed at putting their brand in front of the largest numbers of people from their target markets, but also convince them to buy goods and services have a carefully designed marketing strategy which employs not just one but several (if not all) of the forms of marketing that can be done via the web. In today's post, I want to delve a little deeper into the channels that are available for web marketing and to share some of the reasons they're so beneficial. While there are several different forms of online marketing available, with everything from social media and network marketing to video marketing, I'm going to focus on those that I feel are most important for the vast majority of businesses. Search Engine...
Continue reading

Online Marketing for Beginners

Online Marketing for Beginners
No matter what it is that your business provides or where you're located, owning a site with a professional web design is crucial to success, both on and off the internet. But, where many businesses fall short is they fail to effectively market their company using the various channels that are available. The world of online marketing can seem a bit daunting to those who are unfamiliar with what it entails, but the opportunity it presents is far too great to ignore. Plus, here's the thing: online marketing is crucial to business growth today, so it's time to stop dragging your heels, to learn the basics and start putting it to work for your company! Today's post on online marketing is the first of several that we'll be sharing in the upcoming weeks. With a better understanding of what you can and should be doing in the way of marketing,...
Continue reading

Local Website Designers Know How to Create a Powerful Online Presence for Your Community

Local Website Designers Know How to Create a Powerful Online Presence for Your Community
Just like a business, municipalities have a brand they need to popularize and the best way to do just that is online. Websites for municipalities, however, must be highly accessible and appeal to an audience that's more diverse than any business' target market. A thoughtfully designed and executed online presence is exactly what cities, towns, counties, villages and hamlets need not only to attract new residents and industry but also to act as a valuable resource for those who already call the area home. Knowing how to effectively present your community's 'brand' to a wide audience requires an understanding of the area and the people who live and work there. When you work with website designers who know what matters most to the people in a specific region, the challenges they face and the opportunities they wish to seize, the website development process is streamlined and the end result is...
Continue reading

A Majority Aboriginal Owned Grande Prairie Web Design Firm - And Proud of it!

A Majority Aboriginal Owned Grande Prairie Web Design Firm - And Proud of it!
At Saltmedia, we think it's important to have an idea of who it is that you're doing business with. While you can read our About Us page to learn about the educations and work experiences of the people who make up our Grande Prairie web design team, you probably don't know that our company is majority Aboriginal owned. What does that mean for you, our client? We'll tell you! Our Web Design Company is a Part of a Growing Trend In the last two decades, Canada has seen a significant jump in the number of Aboriginal owned and operated businesses, according to census statistics . Aboriginal entrepreneurs are starting businesses in many different sectors, from banking and natural resources to hospitality and, in our case, technology. We are proud to be among the growing number of Aboriginal people who are pursuing their passions while creating employment opportunities for others and...
Continue reading

If Our Company Had a Middle Name, it Would be Integrity

If Our Company Had a Middle Name, it Would be Integrity
Continuing with the last post's theme and sharing a little more about what makes us, as a team, tick, in today's post I want to talk about our tireless efforts to keep up with the latest trends in technology and search engine optimization, or SEO. Ongoing Research & Development Keep Us Cutting-Edge What drives us to continuously research new trends and concepts for web and graphic design, as well as SEO, is the fact that we are truly committed to providing our clients with the best possible value for their dollar. We value honesty and want to ensure that when we say our graphics, SEO and web design services are at the cutting-edge of what businesses need to succeed online, that our services actually will bring their businesses results. We don't believe in smoke and mirrors but get excited about 'wowing' our clients by providing industry-leading services and products with...
Continue reading

Trends in Website Design: Images that Make a Statement

Trends in Website Design: Images that Make a Statement
The saying, 'a picture is worth a thousand words,' couldn't be more relevant for websites. When used properly, images are always more effective than text at expressing a concept or communicating with today's picture and video-hungry website surfers. The Bigger, the Better For 2015, photos are as important as ever to web design. In particular, some of the best website designs this year will use those huge background images that are being used increasingly for everything from e-commerce stores to not-for-profit organization sites and beyond. Using a single, high quality image as the background for a web page is a great way to make a statement. Huge background images are not only visually-attractive and offer a very clean looking website design, but they can also set the tone for a company's branding much more effectively than text ever could. Remember, our brains process images much faster than words. Blocky Card...
Continue reading

Hot Trends in Web Design, Part 2: Websites with Motion

Hot  Trends in Web Design, Part 2: Websites with Motion
The second post in our three-part series on this year's web design trends is about motion, and specifically, harnessing the power of HTML 5 to add visually attractive and even informative video or moving parts to websites in exciting new ways. Subtlety is Key Now, I'm sure we've all visited sites with obnoxious and totally distracting videos before, but when used properly, motion or ambient background videos can be used in truly impressive ways and for a variety of different purposes. In 2015, more and more website designers are using motion to create unique yet non-nauseating user experiences that are not only memorable but can also help to build a brand and inform site visitors. Whether it's a background video or sections of content and images that move into place on the page, what's most effective from a visual and user experience prospective is using motion as subtly as possible....
Continue reading

Address

#101 10418 99 Ave,

Grande Prairie, AB

T8V 0S3