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We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

What Sets Professional Web Developers Apart

What Sets Professional Web Developers Apart
With all of the advertising for DIY websites on the internet today, it seems some people are confusing the professional web development process with the act of choosing a generic template and colour scheme and plunking in text and images. To create a totally custom, high quality website, you have to read and write the languages of the website software, and it takes completing a 2 or 4-year course at the college or university level to become a true master of these skills. The Pro Web Developers' Skill Set At the very least, someone trained and experienced in web development will have a knowledge of and experience in the following: know how to read and write website software languages like HTML, JavaScript, CSS and PHP have a great grasp of the design process, with an understanding of colour, flow, balance and spacing be an expert in User Experience (UX), and...
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WordPress & Joomla: Why Joomla Ranks No. 1 at Saltmedia

WordPress & Joomla: Why Joomla Ranks No. 1 at Saltmedia
Whether you're planning to hire a website design company to build the first ever site for your business, or you think it's time to revamp your online presence with a slick new website, the Content Management Software system, or CMS, you choose will play a large role in the user experience. The CMS has the very important task of keeping track of all of the content on a website, so it goes without saying that choosing a CMS solution is a pretty important decision. Now, WordPress is a big name in the industry and many of our competitors use this platform exclusively, mostly because it's notorious for being easy to use. At Saltmedia, however, we use both WordPress and Joomla, but actually prefer the latter for a number of pretty key reasons. Let's take a look: WordPress & Joomla at a Glance You can use WordPress and Joomla to build...
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What is Social Media Marketing?

What is Social Media Marketing?
You'd have to have been living under a rock for the last several years if you've never heard the term 'social media' or ventured onto the likes of Facebook, Twitter, LinkedIn, Pinterest, or Instagram yourself. People of all ages, everywhere are tweeting, liking, pinning and sharing content on social media platforms, around the clock and throughout the week. Social media has taken the world by storm, broken down barriers that once existed for technology, and is now a part of virtually every aspect of some people's everyday lives. Despite the fact that some people are now receiving their minister's sermons in bite-sized tweets or ordering dinner at their favourite restaurants via Facebook, many small business owners still aren't putting the power of social media marketing to work for their brands. If you're looking for new, cost-effective ways to drive quality leads and sales to your business, social media marketing is...
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What is Email Marketing?

What is Email Marketing?
Attracting the attention of prospective customers and convincing them to buy your goods and services is a never-ending feat. Just think of all the off and online marketing you do to expand your customer base. Well, a great way to maintain a steady stream of business, especially during those times when it seems like new sales are few and far between, is to keep your existing customers informed and interested. Email marketing is the solution you need to keep up those touch points in a way that's efficient, affordable and effective. The Pros Highly Affordable Marketing Strategy Marketing Via a Targeted Channel Analytics Makes it Easy to Measure Email Marketing's Effectiveness Getting Started with Email Marketing If you're interested in using email marketing to reach out to your customers, you need to start by choosing an email marketing system. At Saltmedia, for instance, we're a solutions provider for Constant Contact,...
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What is Blogging & How Will it Add Value for Your Web Presence?

What is Blogging & How Will it Add Value for Your Web Presence?
Several years ago, when blogging first became a buzz word, it mostly referred to online journals or diaries of sorts, used by individuals who were looking for a way to express themselves. Well, businesses of all shapes and sizes soon realized that a blog could be a great space for some free marketing, and it took off from there. For a business, a blog is a page on the website where you post company news, but more importantly, it's a space where you share articles that can give a powerful boost to your digital marketing strategy. Here are just some of the ways that regular blogging will benefit your business' online presence and your brand, overall: Allows you to demonstrate your expertise in the market, which helps build trust with prospective customers - a must, if you want to sell products or services online Google awards websites where quality content...
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What is Mobile Marketing?

What is Mobile Marketing?
In today's world, where everyone from tweens to senior citizens use smartphones and other mobile devices to surf the web, it's vital for business owners to market their products and services effectively. This means that in addition to a mobile website design, businesses will benefit from adding mobile marketing to an online strategy that's tailored for bringing more leads and sales. Mobile Marketing at a Glance So what is mobile marketing and why should you care? Mobile marketing consists of placing ads on mobile devices. There are several mobile marketing platforms to choose from, each offering their own unique styles of advertising. Some of the channels include app-based marketing, ads that appear in games or text messages, and QR codes that users scan to be directed to a specific website. Google AdWords has also jumped on the mobile bandwagon, and offers mobile marketing options, as well. Adding Mobile Marketing to...
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What is Search Engine Optimization or SEO?

What is Search Engine Optimization or SEO?
Business owners are often under the impression that the customers they need will magically find and flock to their website without having to do any form of digital marketing. If only it were that easy! Search Engine Optimization (SEO) is one of several forms of digital marketing that businesses can use to drive targeted traffic to their websites. SEO includes various tactics designed to bring 'organic' or 'natural' traffic to a website, versus SEM, where you pay a fee each time someone clicks one of your ads. But how do you attract the attention of the web surfers who are looking for the types of goods and services you sell? The goal is to move your website up the search engine rankings for major search engines like Google, Bing and Yahoo. When your business appears on the first page of the search results for carefully selected keyword terms, you're in...
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What is Pay-Per-Click or PPC Advertising?

What is Pay-Per-Click or PPC Advertising?
In today's world, where people of all ages, worldwide, are online, a website is one of the best ways to advertise your business. As many people soon discover, however, the challenge is getting prospective customers to your site. One of the online marketing tactics businesses use to drive traffic to their websites is Pay-Per-Click or PPC Advertising. PPC Advertising at a Glance With PPC, you pay a fee each time a person clicks one of your ads that are positioned in places like search engine results pages, Facebook and many other channels. Google AdWords is the most popular platform for PPC, most likely because the ads are positioned in the Google search results, where people figure the largest number of prospective customers will see them. When a PPC campaign is executed well, the fee you pay for a click is small compared to the upside of delivering a paying customer...
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How Long Does it Take to Build a Website?

How Long Does it Take to Build a Website?
Ah, yes, the age old question of how long it's going to take before you're the proud owner of an awesome Saltmedia website! Well, the amount of time it takes to create a website design that's perfectly tailored to a company and fully executed on the web depends on a few key factors, such as the complexity of the site and the customer. Laying the Foundation Like Rome, Saltmedia websites aren't built in a day, but lucky for you, they typically take about 45 to 90 days, on average. Whenever we build a site, our web developers start with an in-depth discovery meeting - we want to know everything there is to know about what it is that you do, what your goals are for the future and the challenges you face. Creating a Custom Website From here, we create a strategy for a website that will not only look...
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In 2016, What are the Most Important Questions to Ask Website Designers, Before You Hire Them

In 2016, What are the Most Important Questions to Ask Website Designers, Before You Hire Them
Choosing who it is that will design and build your website is a pretty big decision. Pick the wrong website designers and you could wind up with a costly and largely ineffective web presence, but select the right team and your business will be armed with the most important marketing tool, today. In 2016, these are the questions you should be asking any company that you're thinking about hiring for web design services. Will my website be built in Canada, by your team, or will it be outsourced overseas? Believe it or not, many 'Canadian' web design companies outsource their work, making it much more difficult to follow up if you have issues or need to make changes to your site in the future. Do you have an actual web developer on staff? Sometimes, companies that sell web design services really only employ graphic designers or a couple of basement...
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Which Types of Digital Marketing are Most Important for My Business?

Which Types of Digital Marketing are Most Important for My Business?
Business owners often ask us which types of digital marketing are most important if they want to succeed online. The truth is, there isn't a one-size-fits-all online marketing solution that will work for every business. In fact, your industry, your business goals and budget will all play a role in determining which forms of marketing will produce the best results. Give us a call to discover the custom online marketing strategy that will take your business to the top, but first, check out the following to gain a better understanding of what the various forms of marketing entail. A Website: The ultimate form of online marketing and the best way to advertise your business, today! Marketing Automation: Streamline your marketing operations with revolutionary software that automates tasks like sending email newsletters, social media activity, and other website tasks. Search Engine Marketing (SEM): Improve your website's visibility in search engines and...
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Why Doesn't My Website Rank Well in Google?

Why Doesn't My Website Rank Well in Google?
You've just had an awesome website built and you can't wait to show it off to the world - not to mention have the phone start ringing off the hook with calls from new customers! The thing is, when you Google the keywords that are important to your business, your website appears so far down in the search results it's as good as invisible. It'd be an understatement to say that this is frustrating, but it's a challenge many business owners face. If the saying, 'if you build it, they will come' worked for anyone or anything but Kevin Costner, a baseball field and a bunch of dead baseball players, the search engine optimization (SEO) and internet marketing industries wouldn't exist. Making Your Website Visible Online Ranking on page two won't cut it because very few people actually venture that far down in the search results. Page one is where...
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How Much Does a Saltmedia Website Cost?

How Much Does a Saltmedia Website Cost?
People always ask us how much Saltmedia websites cost, but they're surprised when we don't respond with a figure, but ask them what their Wednesday looks like and whether they drink tea or coffee. You see, unlike many other companies out there that offer web design services, Saltmedia doesn't sell canned website packages where one-size-fits-all websites come with pre-set rates. Instead, we're of the thinking that every business is unique and requires a totally customized website to succeed online. Really, when did one-size-fits-all ever really work well for anything? Receive a Custom Estimate with a Quick Phone Call Determining how much it will cost to build a powerful, responsive website that's not only the perfect representative for your business online, but also facilitates your workflow and makes it easier to do what you do, really only takes a quick phone call and for you to answer a few questions (I...
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What do I Need to do to Get a One-of-a-Kind, Totally Awesome Saltmedia Website?

What do I Need to do to Get a One-of-a-Kind, Totally Awesome Saltmedia Website?
Owning an attractive, fully branded and robust responsive website is one of the most valuable assets a business - in any industry - can own in today's technological world. A website that performs exceedingly well and represents your business in the best way possible is an asset that will continue to deliver the results your business needs for years to come. At Saltmedia, our web development services were designed to help businesses like your own succeed online. So how can you get your hands on a Saltmedia website? I'll tell you! Getting to Know Your Business As a web development company, one of the things we're most adamant about is getting to know a business before we build a website. How can we design and create a website that's going to be the online representative for your brand, while making it easier for you to do business, if we don't...
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We Want You! Become a Saltmedia Client & Reap the Rewards

We Want You! Become a Saltmedia Client & Reap the Rewards
We like to hit it outta the park for every client. Call us overachievers, but we're not happy until you are. No matter the types of solutions we're providing, our core values keep us focused on delivering the results our clients want and need. With online success as the end goal in every situation, we're looking for clients who are just as eager to succeed as we are to show them how to get there. It's true, Saltmedia might not be the right website development company for every business. But, if your business looks something like this, we're the team of experts you need for a wide range of web design services, online marketing and other solutions: a small to mid-sized business that's looking to build a strong online presence well organized and willing to work with us so that the business can start reaping the rewards as quickly as...
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We're Committed to Offering You Web Solutions that Deliver Results

We're Committed to Offering You Web Solutions that Deliver Results
Last time, I talked about the core values that drive everything we do here at Saltmedia, from the solutions we offer to the ongoing support and quality customer service we provide. Today, I want to talk about the ways our core values are shaping the solutions we provide to small and mid-sized businesses across a wide range of industries, and how you, too, can reap the rewards of our Grande Prairie web design team's commitment to excellence. Let's take web and graphic design, as well as online marketing, as examples: Web and Graphic Design To effectively brand a business, you need a quality logo, website design and other graphics that are going to command attention and make an impression. Our core values ensure you receive the branded online presence you need to succeed: Honesty: designers start with an in-depth discovery meeting where they learn about your business we create a...
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Our Core Values will Help Your Business Succeed Online. Here's How

Our Core Values will Help Your Business Succeed Online. Here's How
A lot of website designers and online marketing specialists talk about their integrity and commitment to providing their customers with the best possible service. But, as the old saying goes, talk is cheap. At Saltmedia, we know that actions speak louder than words, which is why we prove that we're worthy of our clients' business every single day. At the foundation of our online marketing and web development company are a set of core values that shape everything we do, from the types of services we offer to the quality of those services and the rewarding, lasting relationships we build with our clients. Choosing us as your website designers or online marketing providers means aligning yourselves with web experts who will remain true to their word. The Values that Shape Saltmedia Honesty: We don't make empty promises nor will we sugar coat or stretch the truth just to make a...
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Websites that Provide Great User Experiences Make Positive First Impressions

Websites that Provide Great User Experiences Make Positive First Impressions
In business, first impressions are everything. You've got one shot to impress people or they'll move on, taking their money elsewhere. It's that whole instant gratification thing, where people want to see that you've got what they need - right away - or they're gone. On the internet, where your website is your business' online representative, the user experience you provide has the ability to turn those site visitors into your customers or leave them hitting the back button. User experience includes everything from how quickly your website pages load to the quality of the design and information you provide, or how easy it is to navigate. Invest in a Website that Delivers Results When you own a website (and you should!) with a great user experience, you're armed with a powerful tool for driving more leads and sales to your business. These are just some of the many things...
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Your Business Needs a Website. That's all There is to It

Your Business Needs a Website. That's all There is to It
Yup, there's no getting around it, if your business still doesn't have a website, you're missing out on big opportunities. If growing your business by bringing in more leads and sales is your ultimate goal, getting your business online with effective web and graphic design should be priority number one. Why? Let me count the ways! A Website is Never Closed: With a website, you're open all day, every day. Even if you're not selling your products or services directly from your website, an effective web presence ensures existing and potential customers can always access your contact information, learn about what it is that you offer, and the ultimate goal, take one giant step further into your sales funnel. When you aren't available to give the sales pitch, a well designed and executed website will do it for you! Provides Credibility: Gone are the days when people flipped through the...
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A One-Size-Fits-All Website Won't do Your Business Justice. Here's Why

A One-Size-Fits-All Website Won't do Your Business Justice. Here's Why
We've been talking a lot about some very important website basics, like why in 2016 your business needs a website and how to ensure it's making the best possible first impression as your company's online representative. Today's post is an important one for anyone who's looking to invest in their first site, or who's ready to give their online presence a fresh, new look with a revamped website. The Downside of One-Size-Fits-All Websites While DIY websites can seem like a cheap and pretty convenient option, they're not designed with the sole purpose of marketing your business. How can a website design that one person buys to market their hair salon be relevant for a dentist's office or an oilfield rentals company? One-size-fits-all websites don't have target audiences, nor are they designed specifically with the purpose of achieving your business goals. A Website that Showcases the Best of Your Business Our...
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#101 10418 99 Ave,

Grande Prairie, AB

T8V 0S3