We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.
Recently, I've been sharing tips and other useful insights for Facebook, and specifically how business owners in Grande Prairie and beyond can use the social media platform to attract new leads and even sales. As a web design company that also offers search engine optimization and other internet marketing services, we often see business owners who are keen to take advantage of this free marketing platform, but who don't necessarily know how to use it in a way that will generate the types of results they're after. There are a few basic principles that should guide your interactions in Facebook. With these in mind, you'll make the best use of this free marketing platform. Facebook is a Place for Socializing, Not Hard-selling In our dealings as a web design company and through our own personal use of Facebook, this is the mistake we see businesses making most often. Facebook is...
Whether your business has a storefront in Grande Prairie or you operate entirely online, your business needs a Facebook presence if competing and succeeding in your niche is what you aim to do. Even if social media isn't your thing, or just like any other business owner you've got little extra time to devote to something other than the products and services you offer, using the following 4 tips when designing your Facebook strategy will ensure your interactions on this social media platform are as streamlined and effective as possible. Set your strategy . Determine your target audience, the image you want to present and what benefits you are going to offer your audience. Make a list of the objectives of your strategy, for example: Loyalty Increase audience Create brand Disseminate brand / product Educate people in my sector What's new in my sector And so on... Plan your content....
As a web design company in Grande Prairie, a large percentage of our clientele is made up of small businesses. In an effort to provide our clients with the ultimate in web design, development and internet marketing services, we've learned a lot about their pain points, or rather those things they find puzzling, stressful, have never thought about before, or all of the above. This being the case, I thought I'd share some tips on a very powerful and yet often undervalued tool that's available to small business owners: Facebook. Now before you say "but my clients don't use Facebook,'' hear me out. Every day, more than 800 million people around the world use Facebook in some capacity, whether it's to socialize or learn more about the businesses they will frequent. This means that whether you cater to 20-somethings, other businesses or even seniors, your business needs a Facebook presence....
How to increase website traffic Build it and they will come may work in the movies, but if you want online visitors to check out your website or be found on the first page of Google hire a professional website design company to manage your online marketing. Advertising your business online to attract local customers around the Peace Region, Alberta or anywhere around the world can be achieved with Search Engine Optimization, otherwise known as SEO. Good SEO vs Bad SEO There are two major styles of SEO. White hat SEO – the good kind, and Black hat SEO – the not so good kind. White hat SEO uses wholesome techniques to generate steady, gradual and lasting growth in rankings with strategies such as on-page content optimization, website performance tuning and targeting online business directories. Black hat SEO leverages techniques that are not endorsed by search engine providers such as...
Today I have a special announcement to share. Saltmedia is no longer a sole proprietorship; I am a proud founding partner in Saltmedia Inc. My husband and partner in life, Alex Saltman has always played an important role at Saltmedia, and I feel privileged to announce that he has joined us full-time as general manager, leading our business into the future. Alex’s extensive knowledge in Internet solutions enables us to offer powerful, cutting edge, and affordable business solutions. Thank me for all the hard work to get us here, and thank Alex for his big brains and deep expertise that enables us to present our clients with some of the best online options out there. Go Team Salt!
Up until now organizations that wanted to deliver a smooth and pleasant mobile website experience have had to develop separate mobile-specific websites, develop apps or a combonation of the two. The result can be expensive and carries signifigant management overhead above and beyond that of a single website. One website for all devices! This type of web design technology is called responsive web design . The responsive design approach was created to give website visitors an optimal browsing experience across a wide rage of devices.
Your buddy just finished spending the big bucks for a great looking website. It just launched and he is sitting by the phone waiting for clients to pour in. He has done online and offline marketing and advertising for his websites new launch. He doesn’t get any calls, or emails. You agree, It’s a fantastic looking website.. maybe the best one you ever seen. So your trying to cheer him up and help figure out why. How do you know if your website is actually working for your business? Firstly, you need to know if your website even has visitors. We use Google analytics to research website traffic numbers, trends, and most importantly what people are doing on your website. If you know someone who is serious about converting website visitors into leads or customers, tell them you know a flavourful web design company that can help them out.
Responsive, mobile friendly websites give your mobile shoppers an optimal viewing experience. Responsive designs supply easy reading and navigating with a minimum scrolling. If your looking for website that has an impressive design, with a responsive viewing experience, call us. We specialize in web design and Internet solutions. 780 539 SALT (7258) Why 2013 Is the Year of Responsive Web Design?
To put it simply, it is the internet; it's a network of servers. If you have been on the internet to check your email or have any stored files online you have used the cloud! Why is it OK to smash your laptop if you are on The Cloud?
Online freedom means everything to us. When you purchase a website from Saltmedia, you own the website we build for you. There are no hidden strings attached, and we wont hold your domain name hostage! Take control of your online media with Saltmedia!
I hope you all enjoyed the holidays and best success for 2013! Last blog I talked about what sets Saltmedia apart from some other web companies. Specializing in the same award winning web software that big names like Harvard university, McDonalds and E-Bay use is one of the reasons. But the Biggest reason is Saltmedia highly values online freedom. You own your website and you domain name 100% No paying clients have left us, but if they did they can transfer their website and domain name to a new hosting provider and the website would obtain 100% of its functionality. Yes, amazing… I know. Make sure to ask the right questions when interviewing web firms. Why “rent or lease a website when you can own it. Take full control of your online media with Saltmedia.
We use only the best open source Content Management Systems (CMS) like Joomla! . A CMS is a computer program that allows publishing, editing and modifying content as well as maintenance. Who else is using award winning Joomla for their websites? Harvard University MTV McDonlalds E-bay: Internal analytics platform Citibank: Intranet (internal use) These leaders are choosing the power of Joomla to build their websites, why wouldn’t you? Don’t get stuck with a web firm that you can’t transfer away from, unless you want to permanently stay with that provider or purchase a new website. Take full control over your online media with Saltmedia.
Hosting is where your website and email live. Hosting is like apartment buildings where a website and email would share a suite. A websites home provides security and accessibility to anyone with an Internet connection. Web Hosting can vary, just like apartment buildings do. For a website or email to work, it must have somewhere to live - Hosting. Renting space from a hosting server provides your website with all the services it entails. For example - It could be a small bare empty apartment or you could rent a bigger fully furnished apartment with a great view. Regarding websites, a better view metaphorically speaking would give you a faster and more reliable service. A good web hosting plan is foundation for growth. That's why Saltmedia provides reliable, flexible, cost-effective web hosting. We've partnered with a highly reliable and secure data center, to help keep your website safe from downtime and cybercrime.
Every website needs three separate services to function. A domain name, hosting and the website itself. Today we will blog about with Domains. What is a Domain Name? To put it simply, it's a lot like your home address, however it’s the address for your Website on the World Wide Web. Without domain names, you would have to find websites by their IP addresses. http://22.214.171.124/ – go ahead, click on the link and you will find Google via its IP address instead of typing in https://www.google.ca/ or simply searching for the word “Google in a popular search engine. Domain names are translated through numbers into a word in order to give us a domain name to ease the use of searching. Every computer that is connected to the Internet has an IP Address, which consists of a series of numbers. For example; Victoria Street would be 345.432.575.657. That would undoubtedly...
When you are establishing a website with a designer, the most important things for you to consider are: The Planning - Goals (Sales/Boosting your Brand) - Target Audience Keywords - Its important to make a list of several keywords that potential customers would use in an Internet search to find your services. Pick terms that make your business standout. If you are writing your own content, make sure you distribute keywords throughout your content to optimize their searches to find your Website.
Key component of a successful website is "SEO" SEO- Search Engine optimization, this simply means the process of enhancing the visibility of your website on search engines. ( Google, Yahoo, MSN, Bing etc.) The more frequent a website appears, or the higher ranked it is on the Search Result page, the more viewers you will receive from online consumers. SEO can work in different search methods, such as words, images, videos, etc. The duty of SEO is to ensure a websites trustworthiness and to get at the very top of the Search Result Page, by using specific words to deliver more views by potential consumers. Considering the majority of online consumers that perform searches click on the first link they see, acquiring a high ranked website is vital in the success of your website.
The Internet has become the most acknowledged, accessible, cost effective marketing instrument for your business, whether its big or small. Websites have the ability to keep your business open 24 hours a day and allows it to generate sales at any given moment. Websites market your products and services and are simple to manage, therefore, very economical to update rather then the ordinary print base methods.