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Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

How do customers find your business online?

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Regardless of your industry, chances are your customers are looking for your products or services online. Online marketing is the single most important form of advertising for businesses today. As a result, SEO (search engine optimization) is becoming more and more important for businesses who want to stand out from the crowd. SEO is the process of optimising your website so that it can easily be found in search engines. Let’s take a look at how customers are finding your business online, and how you can make sure your website is getting in front of them. Where are your customers? Chances are your customers are using Google to find your business. Sure, there are plenty of other search engines out there (like Bing and Yahoo), but Google takes up the largest market share with nearly 4.5 billion searches every single day. It’s important to remember, though, that not all Google...
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Web design: When to DIY and when to hire a professional

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Setting up a business is often complicated and costly, and it can be difficult to know where to spend your marketing dollars, especially when you’re just getting started. A strong online presence is crucial for just about any modern business. It’s no wonder, then, that the majority of business owners reach a point where they ask an important question: should I design my website myself, or should I hire a professional? If you have to DIY, do it right DIY website builders are a great option if you’re a startup on a very tight budget and need to set up a basic, quick online presence. If you choose to go the DIY route, make sure to keep things as simple as possible. We recommend building a basic website that clearly explains who you are and what you do. Of course, that’s not to say you shouldn’t spend any money at...
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Technology Solutions that Can Add Considerable Value to Your Business

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There are few things more frustrating than when technology you depend upon fails. Hassle aside, for businesses, it can also be a major issue because so much of what we do today is done via technology. Protect your business' operations and important data with dependable technology solutions designed and implemented by a team of experts. Saltmedia's Tech Savvy Brother As a full-service Grande Prairie web design company, we provide a wide range of web solutions that are expertly tailored to suit our clients' needs. The icing on an already stellar cake is that, in addition to our web development company providing you with the super slick site your company needs to stand out online, our brother company, IT Horizons, can satisfy all of your business technology needs. Located in the same office as Saltmedia, IT Horizons can help keep catastrophes to a minimum, preventing downtime and streamlining your business systems....
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Bring Your Website Up-To-Date & In Line with What Google & Your Customers Want Now

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The world of technology is incredibly fast paced and constantly changing. Believe it or not, what mattered for your website five years ago has probably changed. Failing to keep up with what Google and your customers want and need now will only encourage more and more of your customers to head to your competitors. For website designs to be effective, meaning appealing and informative for your customers and in line with how Google wants your site to be built and maintained, they need to be updated on a regular basis. There's no set-it-and-forget-it solution in the world of websites, but our web design company can make it as hassle-free as possible to get your site back up to where it needs to be to perform well. Updating Your Business Information As your business grows and your focus shifts, you need to update your site to better reflect your offering. Saying...
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Awesome Developments in the World of Joomla! and What They Mean for You

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As Joomla! professionals in Alberta, Canada, there are many reasons we love this Content Management System, or CMS. In previous posts, we've talked about how Joomla! is a great choice for a professional web design because it's robust, secure and flexible, but one of the things that sets this CMS apart, in our minds, is that they're continuously working to improve the platform for users like you. For anyone who chooses to work with our website designers to create a custom Joomla! site, this is just added reassurance that your website investment is going to be worth every cent. Here are some recent developments in the world of Joomla! that only add to the awesomeness of this CMS: Joomla! Voted Number 1 for Best Free CMS - Again! Back in November, Joomla! was voted number one in the best free CMS category for the CMS Critic Awards 2016. This isn't...
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Why Responsive Web Design is Your Best Option Today & in the Future

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It wasn't that long ago that a mobile-friendly website was almost unheard of because the vast majority of people were still searching the web from their desktop computers. Today, when people of all ages are surfing the Internet for the goods and services they're ready to buy from their mobile devices, a mobile-friendly website is a must for those who want to compete online. Just like people's search habits have changed so, too, has the technology. If you own a business and you want to ramp up your visibility online, reaching people no matter the device they're searching from, the ultimate solution is responsive web design. With one platform to manage all your marketing content on multiple devices, this is the web design that's capable of taking your business to new heights, both today and in the future. If you own a business, one of the key goals for your...
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Efficiency & Savings are the Tip of the Iceberg When You Work with Saltmedia

Efficiency & Savings are the Tip of the Iceberg When You Work with Saltmedia
You know the old saying, 'if you want something fast, cheap and good, you can only pick one?' Well, for most things in life, this is pretty true. If you want something done for a super cheap price, it's probably not going to be all that awesome or ready any time soon. Or, it's often the case that if you want something that's really high quality, you've got to be willing to pay top dollar and may wait a while to receive it. At Saltmedia, we take a different approach. Our websites might not be the cheapest on the market, but they are very reasonably priced when you consider the quality of our sites, how efficient our web development process is, and the savings you will enjoy by getting it right the first time with a web design company that knows what they're doing. If you're in need of web...
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Saltmedia is Your Source for Quality, Affordable Website Design

Saltmedia is Your Source for Quality, Affordable Website Design
If you've been shopping around for a new website, you've likely discovered that web design services are available in a huge range of prices. Like anything else you buy, there are web design options for businesses with really small budgets and basic online needs to those with large budgets that require very complex sites and everything in between. And, just like anything else, you get what you pay for, which means that developers who charge rock bottom prices aren't going to provide you with a site that's robust or customized to serve your specific business needs. Of course, there are exceptions to every rule; while Saltmedia websites can come in a wide range of prices, we offer web and graphic design at rates that are comparatively affordable, and that provide much more value for your dollar. Let's take a closer look: Our Knowledge & Experience Saves You Money We've stacked...
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We Won't Give Away the Secret Sauce!

We Won't Give Away the Secret Sauce!
One of the things that sets our Grande Prairie web design company apart is that we're willing to take the time to teach our customers how to make updates to content and images, once their sites go live. Of course, for those who wish to take a more hands-off approach, we're happy to make updates on their behalf, but if our customers want to be able to add new blog articles and other content to their sites themselves, to update their photo galleries with new images and share information on special offers or products and services, we'll show them how. As your website designers, our job is to not only build you a super slick website that's going to perform exceptionally well, but to teach you how to use that website and update it regularly, if this is something you wish to do. In fact, we ask all of our...
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WordPress & Joomla: Why Joomla Ranks No. 1 at Saltmedia

WordPress & Joomla: Why Joomla Ranks No. 1 at Saltmedia
Whether you're planning to hire a website design company to build the first ever site for your business, or you think it's time to revamp your online presence with a slick new website, the Content Management Software system, or CMS, you choose will play a large role in the user experience. The CMS has the very important task of keeping track of all of the content on a website, so it goes without saying that choosing a CMS solution is a pretty important decision. Now, WordPress is a big name in the industry and many of our competitors use this platform exclusively, mostly because it's notorious for being easy to use. At Saltmedia, however, we use both WordPress and Joomla, but actually prefer the latter for a number of pretty key reasons. Let's take a look: WordPress & Joomla at a Glance You can use WordPress and Joomla to build...
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What is Email Marketing?

What is Email Marketing?
Attracting the attention of prospective customers and convincing them to buy your goods and services is a never-ending feat. Just think of all the off and online marketing you do to expand your customer base. Well, a great way to maintain a steady stream of business, especially during those times when it seems like new sales are few and far between, is to keep your existing customers informed and interested. Email marketing is the solution you need to keep up those touch points in a way that's efficient, affordable and effective. The Pros Highly Affordable Marketing Strategy Marketing Via a Targeted Channel Analytics Makes it Easy to Measure Email Marketing's Effectiveness Getting Started with Email Marketing If you're interested in using email marketing to reach out to your customers, you need to start by choosing an email marketing system. At Saltmedia, for instance, we're a solutions provider for Constant Contact,...
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What is Blogging & How Will it Add Value for Your Web Presence?

What is Blogging & How Will it Add Value for Your Web Presence?
Several years ago, when blogging first became a buzz word, it mostly referred to online journals or diaries of sorts, used by individuals who were looking for a way to express themselves. Well, businesses of all shapes and sizes soon realized that a blog could be a great space for some free marketing, and it took off from there. For a business, a blog is a page on the website where you post company news, but more importantly, it's a space where you share articles that can give a powerful boost to your digital marketing strategy. Here are just some of the ways that regular blogging will benefit your business' online presence and your brand, overall: Allows you to demonstrate your expertise in the market, which helps build trust with prospective customers - a must, if you want to sell products or services online Google awards websites where quality content...
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What is Mobile Marketing?

What is Mobile Marketing?
In today's world, where everyone from tweens to senior citizens use smartphones and other mobile devices to surf the web, it's vital for business owners to market their products and services effectively. This means that in addition to a mobile website design, businesses will benefit from adding mobile marketing to an online strategy that's tailored for bringing more leads and sales. Mobile Marketing at a Glance So what is mobile marketing and why should you care? Mobile marketing consists of placing ads on mobile devices. There are several mobile marketing platforms to choose from, each offering their own unique styles of advertising. Some of the channels include app-based marketing, ads that appear in games or text messages, and QR codes that users scan to be directed to a specific website. Google AdWords has also jumped on the mobile bandwagon, and offers mobile marketing options, as well. Adding Mobile Marketing to...
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What is Search Engine Optimization or SEO?

What is Search Engine Optimization or SEO?
Business owners are often under the impression that the customers they need will magically find and flock to their website without having to do any form of digital marketing. If only it were that easy! Search Engine Optimization (SEO) is one of several forms of digital marketing that businesses can use to drive targeted traffic to their websites. SEO includes various tactics designed to bring 'organic' or 'natural' traffic to a website, versus SEM, where you pay a fee each time someone clicks one of your ads. But how do you attract the attention of the web surfers who are looking for the types of goods and services you sell? The goal is to move your website up the search engine rankings for major search engines like Google, Bing and Yahoo. When your business appears on the first page of the search results for carefully selected keyword terms, you're in...
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What is Pay-Per-Click or PPC Advertising?

What is Pay-Per-Click or PPC Advertising?
In today's world, where people of all ages, worldwide, are online, a website is one of the best ways to advertise your business. As many people soon discover, however, the challenge is getting prospective customers to your site. One of the online marketing tactics businesses use to drive traffic to their websites is Pay-Per-Click or PPC Advertising. PPC Advertising at a Glance With PPC, you pay a fee each time a person clicks one of your ads that are positioned in places like search engine results pages, Facebook and many other channels. Google AdWords is the most popular platform for PPC, most likely because the ads are positioned in the Google search results, where people figure the largest number of prospective customers will see them. When a PPC campaign is executed well, the fee you pay for a click is small compared to the upside of delivering a paying customer...
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How Long Does it Take to Build a Website?

How Long Does it Take to Build a Website?
Ah, yes, the age old question of how long it's going to take before you're the proud owner of an awesome Saltmedia website! Well, the amount of time it takes to create a website design that's perfectly tailored to a company and fully executed on the web depends on a few key factors, such as the complexity of the site and the customer. Laying the Foundation Like Rome, Saltmedia websites aren't built in a day, but lucky for you, they typically take about 45 to 90 days, on average. Whenever we build a site, our web developers start with an in-depth discovery meeting - we want to know everything there is to know about what it is that you do, what your goals are for the future and the challenges you face. Creating a Custom Website From here, we create a strategy for a website that will not only look...
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How Much Does a Saltmedia Website Cost?

How Much Does a Saltmedia Website Cost?
People always ask us how much Saltmedia websites cost, but they're surprised when we don't respond with a figure, but ask them what their Wednesday looks like and whether they drink tea or coffee. You see, unlike many other companies out there that offer web design services, Saltmedia doesn't sell canned website packages where one-size-fits-all websites come with pre-set rates. Instead, we're of the thinking that every business is unique and requires a totally customized website to succeed online. Really, when did one-size-fits-all ever really work well for anything? Receive a Custom Estimate with a Quick Phone Call Determining how much it will cost to build a powerful, responsive website that's not only the perfect representative for your business online, but also facilitates your workflow and makes it easier to do what you do, really only takes a quick phone call and for you to answer a few questions (I...
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What do I Need to do to Get a One-of-a-Kind, Totally Awesome Saltmedia Website?

What do I Need to do to Get a One-of-a-Kind, Totally Awesome Saltmedia Website?
Owning an attractive, fully branded and robust responsive website is one of the most valuable assets a business - in any industry - can own in today's technological world. A website that performs exceedingly well and represents your business in the best way possible is an asset that will continue to deliver the results your business needs for years to come. At Saltmedia, our web development services were designed to help businesses like your own succeed online. So how can you get your hands on a Saltmedia website? I'll tell you! Getting to Know Your Business As a web development company, one of the things we're most adamant about is getting to know a business before we build a website. How can we design and create a website that's going to be the online representative for your brand, while making it easier for you to do business, if we don't...
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Our Core Values will Help Your Business Succeed Online. Here's How

Our Core Values will Help Your Business Succeed Online. Here's How
A lot of website designers and online marketing specialists talk about their integrity and commitment to providing their customers with the best possible service. But, as the old saying goes, talk is cheap. At Saltmedia, we know that actions speak louder than words, which is why we prove that we're worthy of our clients' business every single day. At the foundation of our online marketing and web development company are a set of core values that shape everything we do, from the types of services we offer to the quality of those services and the rewarding, lasting relationships we build with our clients. Choosing us as your website designers or online marketing providers means aligning yourselves with web experts who will remain true to their word. The Values that Shape Saltmedia Honesty: We don't make empty promises nor will we sugar coat or stretch the truth just to make a...
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Websites that Provide Great User Experiences Make Positive First Impressions

Websites that Provide Great User Experiences Make Positive First Impressions
In business, first impressions are everything. You've got one shot to impress people or they'll move on, taking their money elsewhere. It's that whole instant gratification thing, where people want to see that you've got what they need - right away - or they're gone. On the internet, where your website is your business' online representative, the user experience you provide has the ability to turn those site visitors into your customers or leave them hitting the back button. User experience includes everything from how quickly your website pages load to the quality of the design and information you provide, or how easy it is to navigate. Invest in a Website that Delivers Results When you own a website (and you should!) with a great user experience, you're armed with a powerful tool for driving more leads and sales to your business. These are just some of the many things...
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Address

#101 10418 99 Ave,

Grande Prairie, AB

T8V 0S3