Salt Blog

Last time, I talked a bit about what it is that programmers do when they're holed up in their offices for hours on end, punching away at keyboards. For anyone who doesn't work in this industry, what web development involves - and more importantly, what's possible - can seem a little foreign. Today, I want to share with you some of the things that make up the ol' Saltmedia IT toolbox, or rather, the types of skills that our web development team has mastered and how they can be put to work creating a highly customized, robust website for any business. Saltmedia's Skills & What They Mean for You ● HTML/HTML5 ● PHP ● JQuery ● JavaScript ● CSS/CSS2/CSS3 ● CPanel ● MYSQL I could give you a run-down of how a website development team might use any of the above for specific purposes and in different applications, but I'm sure you'd rather I saved the tech...

If you own a business, you're undoubtedly dedicating countless hours each week to improving your product and service offering and exploring new avenues for growth - in addition to running the company! Social media marketing can be a highly effective and typically free way to advertise your brand, but there's little point using this strategy if you're not going to engage your current or prospective customers with the content you share, the visuals you post, and so on. Discover and implement some proven ways to keep your Facebook followers engaged and reap the rewards of social media marketing! 1. Share Memorable Content that's Easily Digested: One of the most common mistakes made by businesses using Facebook for branding purposes is posting the wrong content. Facebook is not the place to post lengthy research papers or to use overly technical language. It is, however, a great place for sharing visuals like...

Believe it or not, there are still businesses out there that don't yet have a website. In reality, the days when you could get away with not having a website are over - long over, in fact. When the vast majority of people now look for the companies they intend to frequent online, businesses that don't have an online presence will always lose customers to those that do. A site designed by professional web designers, therefore, is a valuable business asset. Take the plunge in 2015! Put your business online and reap the rewards of greater exposure, new customers and sales! The following are just some of the many ways your business will benefit from owning a website: You're Missing the Chance to Attract New Local Customers  If you're like most small or mid-sized business owners, you depend on the patronage of people in your local area. Without a website,...