Menu

Salt Blog

We are Saltmedia and we are a web design firm based in Grande Prairie, Alberta. We're blogging now to speak to the business community in matters relevant to our work such as SEO and how we help our clients be found online.

In 2016, What are the Most Important Questions to Ask Website Designers, Before You Hire Them

In 2016, What are the Most Important Questions to Ask Website Designers, Before You Hire Them
Choosing who it is that will design and build your website is a pretty big decision. Pick the wrong website designers and you could wind up with a costly and largely ineffective web presence, but select the right team and your business will be armed with the most important marketing tool, today. In 2016, these are the questions you should be asking any company that you're thinking about hiring for web design services. Will my website be built in Canada, by your team, or will it be outsourced overseas? Believe it or not, many 'Canadian' web design companies outsource their work, making it much more difficult to follow up if you have issues or need to make changes to your site in the future. Do you have an actual web developer on staff? Sometimes, companies that sell web design services really only employ graphic designers or a couple of basement...
Continue reading
2769 Hits

What do I Need to do to Get a One-of-a-Kind, Totally Awesome Saltmedia Website?

What do I Need to do to Get a One-of-a-Kind, Totally Awesome Saltmedia Website?
Owning an attractive, fully branded and robust responsive website is one of the most valuable assets a business - in any industry - can own in today's technological world. A website that performs exceedingly well and represents your business in the best way possible is an asset that will continue to deliver the results your business needs for years to come. At Saltmedia, our web development services were designed to help businesses like your own succeed online. So how can you get your hands on a Saltmedia website? I'll tell you! Getting to Know Your Business As a web development company, one of the things we're most adamant about is getting to know a business before we build a website. How can we design and create a website that's going to be the online representative for your brand, while making it easier for you to do business, if we don't...
Continue reading
2252 Hits

We Want You! Become a Saltmedia Client & Reap the Rewards

We Want You! Become a Saltmedia Client & Reap the Rewards
We like to hit it outta the park for every client. Call us overachievers, but we're not happy until you are. No matter the types of solutions we're providing, our core values keep us focused on delivering the results our clients want and need. With online success as the end goal in every situation, we're looking for clients who are just as eager to succeed as we are to show them how to get there. It's true, Saltmedia might not be the right website development company for every business. But, if your business looks something like this, we're the team of experts you need for a wide range of web design services, online marketing and other solutions: a small to mid-sized business that's looking to build a strong online presence well organized and willing to work with us so that the business can start reaping the rewards as quickly as...
Continue reading
2455 Hits

We're Committed to Offering You Web Solutions that Deliver Results

We're Committed to Offering You Web Solutions that Deliver Results
Last time, I talked about the core values that drive everything we do here at Saltmedia, from the solutions we offer to the ongoing support and quality customer service we provide. Today, I want to talk about the ways our core values are shaping the solutions we provide to small and mid-sized businesses across a wide range of industries, and how you, too, can reap the rewards of our Grande Prairie web design team's commitment to excellence. Let's take web and graphic design, as well as online marketing, as examples: Web and Graphic Design To effectively brand a business, you need a quality logo, website design and other graphics that are going to command attention and make an impression. Our core values ensure you receive the branded online presence you need to succeed: Honesty: designers start with an in-depth discovery meeting where they learn about your business we create a...
Continue reading
2360 Hits

Our Core Values will Help Your Business Succeed Online. Here's How

Our Core Values will Help Your Business Succeed Online. Here's How
A lot of website designers and online marketing specialists talk about their integrity and commitment to providing their customers with the best possible service. But, as the old saying goes, talk is cheap. At Saltmedia, we know that actions speak louder than words, which is why we prove that we're worthy of our clients' business every single day. At the foundation of our online marketing and web development company are a set of core values that shape everything we do, from the types of services we offer to the quality of those services and the rewarding, lasting relationships we build with our clients. Choosing us as your website designers or online marketing providers means aligning yourselves with web experts who will remain true to their word. The Values that Shape Saltmedia Honesty: We don't make empty promises nor will we sugar coat or stretch the truth just to make a...
Continue reading
2361 Hits

Your Business Needs a Website. That's all There is to It

Your Business Needs a Website. That's all There is to It
Yup, there's no getting around it, if your business still doesn't have a website, you're missing out on big opportunities. If growing your business by bringing in more leads and sales is your ultimate goal, getting your business online with effective web and graphic design should be priority number one. Why? Let me count the ways! A Website is Never Closed: With a website, you're open all day, every day. Even if you're not selling your products or services directly from your website, an effective web presence ensures existing and potential customers can always access your contact information, learn about what it is that you offer, and the ultimate goal, take one giant step further into your sales funnel. When you aren't available to give the sales pitch, a well designed and executed website will do it for you! Provides Credibility: Gone are the days when people flipped through the...
Continue reading
2781 Hits

A One-Size-Fits-All Website Won't do Your Business Justice. Here's Why

A One-Size-Fits-All Website Won't do Your Business Justice. Here's Why
We've been talking a lot about some very important website basics, like why in 2016 your business needs a website and how to ensure it's making the best possible first impression as your company's online representative. Today's post is an important one for anyone who's looking to invest in their first site, or who's ready to give their online presence a fresh, new look with a revamped website. The Downside of One-Size-Fits-All Websites While DIY websites can seem like a cheap and pretty convenient option, they're not designed with the sole purpose of marketing your business. How can a website design that one person buys to market their hair salon be relevant for a dentist's office or an oilfield rentals company? One-size-fits-all websites don't have target audiences, nor are they designed specifically with the purpose of achieving your business goals. A Website that Showcases the Best of Your Business Our...
Continue reading
2907 Hits

Want to Grow Your Business? A Great Website is the Key

Want to Grow Your Business? A Great Website is the Key
If you own a business, your goals for 2016 probably look a lot like the goals you've set every year before; increase the number of people who contact your business looking for more information on the products and services you sell, convert more of those leads into sales, and overall, make more money. Sound familiar? It's pretty obvious that growing a business requires a clear vision, a plan of action for achieving your goals and a whole lot of hard work, but in today's world, one of the fundamental tools for attracting the attention of new customers and convincing them that yours is a brand they can trust is a great website. Whether a business sells baked goods or tires, rents equipment for oilfield companies or provides beauty services, a beautiful and highly functional website that presents the brand in the best way possible is the ticket to growing that...
Continue reading
2676 Hits

Alberta Business Awards of Distinction: Saltmedia is a Finalist!

Alberta Business Awards of Distinction: Saltmedia is a Finalist!
We're thrilled to announce that our website design company has been named a finalist for the Alberta Business Awards of Distinction. It's such an honour for Saltmedia to just be placed in the same category as the 200+ Alberta businesses that have received this designation since the awards started in 2012. We'll be heading down to Edmonton for the awards night, February 26, 2016. The Awards The Alberta Business Awards of Distinction are given to businesses that have demonstrated "Alberta's ideals of hard work and innovation," while making a contribution to their communities. At Saltmedia, we've made it our mission to provide people and businesses with web and graphic design services that are a cut above - websites that are as functional as they are visually stunning, and graphics that command attention. It's amazing to see that our efforts aren't going unnoticed and that people have recognized the true value...
Continue reading
2489 Hits

When Branding Your Business, Consistency Counts

When Branding Your Business, Consistency Counts
For businesses of every size and in every industry, branding is vital to success on and offline. I know, you're probably sick to death of hearing about branding. We all are, but I'm going to flog this dead horse one more time because branding does matter. Scratch that, it doesn't just matter, the quality of a brand is what gives you an edge over the competition and allows you to continue to be the company people turn to when they need or want whatever it is that you're offering. The catch is that you can't just create a brand and call it a day. Branding consistency is key and, today, I'm going to tell you why. Branding, at a Glance A business' brand is made up of a combination of many different factors: Logo People all over the world, from young children to seniors, know the Coke logo, for example...
Continue reading
2718 Hits

Cut Rate Logos: You Get What You Pay For

Cut Rate Logos: You Get What You Pay For
"I don't like to save money" -- said by no one, nowhere. It's true, everyone loves a deal because the thought of getting more for your money is pretty gratifying. That said, there are instances where an opportunity to save isn't always the sweet deal you thought it was. When it comes to graphic design, and especially logos, it always pays to spend a little more upfront and to have it done right. I know you're probably thinking, 'of course a graphic designer would say a graphic design company is best,' but it's the truth. You see, like most things in life, when you pay rock bottom prices for a logo, you're going to get, well, the rock bottom in terms of design quality and service. Today, there are loads of companies advertising cut rate logo design services, but what companies like Vistaprint, Fiverr or Squarespace can't offer is the...
Continue reading
2611 Hits

Beyond Logos: A Graphic Designer Can Create Incredibly Powerful Visuals for Your Business

Beyond Logos: A Graphic Designer Can Create Incredibly Powerful Visuals for Your Business
You wouldn't be the first person to admit that they have absolutely no idea what it is that a graphic designer does beyond creating business logos. The graphic design field is actually pretty vast, and while the quality of your logo and its overall design are really important, there are so many other ways a graphic designer can help further your brand's reach through graphics. The Power of Graphic Design Think of a graphic designer as a visual communicator. You know the saying, 'a picture is worth a 1000 words?' Well, graphic designers know how to say the right things about your business through images. Believe it or not, the font, colour, layout, imagery and other components used in a logo or a piece of marketing material can all work together to communicate specific ideas to customers. While the right graphic designer can help you create materials that evoke particular...
Continue reading
2667 Hits

Driving Traffic to Your Site with Pay-Per-Click Advertising

Driving Traffic to Your Site with Pay-Per-Click Advertising
In the last post, I gave the low-down on search engine optimization and why anyone who owns a website should consider investing in an SEO campaign of some shape or form. While 'SEO' describes the tactics that are used to drive traffic to a site organically, Pay Per Click, or PPC, is a form of advertising where you pay a fee each time your ad is clicked. When PPC is done well, it can be a highly effective form of internet marketing. If you pay a mere $2 when someone clicks your ad and it results in a $200 sale, it's a no-brainer. The problem is knowing how to use PPC so that you're driving the right traffic to your site and not wasting a fortune on advertising that doesn't yield any leads or sales. Adding Google AdWords to Your Internet Marketing Strategy Google AdWords is the most popular PPC...
Continue reading
3367 Hits

For Online Marketing Success, a Great Website is Key

For Online Marketing Success, a Great Website is Key
In today's fast-paced, technological world, an online presence is a must for every business, no matter the market or the size. Whether you run a local retail store or head up a mega corporation with offices throughout the country, you need to not only be visible online, you've got to make your brand the centre of attention. Over the last few weeks, we've been talking about what it takes to be successful when marketing online. While search engine optimization, Pay-Per-Click advertising and Social Media Marketing are all buzz words you've probably heard in discussions about online marketing, it's putting the cart before the horse if you don't already own a stellar website. Now, by 'stellar' I mean not only visually remarkable, but also geared to perform. You see, how a website looks, is laid out and functions all goes together to create a user experience, and a good user experience...
Continue reading
2804 Hits

A Majority Aboriginal Owned Grande Prairie Web Design Firm - And Proud of it!

A Majority Aboriginal Owned Grande Prairie Web Design Firm - And Proud of it!
At Saltmedia, we think it's important to have an idea of who it is that you're doing business with. While you can read our About Us page to learn about the educations and work experiences of the people who make up our Grande Prairie web design team, you probably don't know that our company is majority Aboriginal owned. What does that mean for you, our client? We'll tell you! Our Web Design Company is a Part of a Growing Trend In the last two decades, Canada has seen a significant jump in the number of Aboriginal owned and operated businesses, according to census statistics . Aboriginal entrepreneurs are starting businesses in many different sectors, from banking and natural resources to hospitality and, in our case, technology. We are proud to be among the growing number of Aboriginal people who are pursuing their passions while creating employment opportunities for others and...
Continue reading
3512 Hits

If Our Company Had a Middle Name, it Would be Integrity

If Our Company Had a Middle Name, it Would be Integrity
Continuing with the last post's theme and sharing a little more about what makes us, as a team, tick, in today's post I want to talk about our tireless efforts to keep up with the latest trends in technology and search engine optimization, or SEO. Ongoing Research & Development Keep Us Cutting-Edge What drives us to continuously research new trends and concepts for web and graphic design, as well as SEO, is the fact that we are truly committed to providing our clients with the best possible value for their dollar. We value honesty and want to ensure that when we say our graphics, SEO and web design services are at the cutting-edge of what businesses need to succeed online, that our services actually will bring their businesses results. We don't believe in smoke and mirrors but get excited about 'wowing' our clients by providing industry-leading services and products with...
Continue reading
3403 Hits

Trends in Website Design: Images that Make a Statement

Trends in Website Design: Images that Make a Statement
The saying, 'a picture is worth a thousand words,' couldn't be more relevant for websites. When used properly, images are always more effective than text at expressing a concept or communicating with today's picture and video-hungry website surfers. The Bigger, the Better For 2015, photos are as important as ever to web design. In particular, some of the best website designs this year will use those huge background images that are being used increasingly for everything from e-commerce stores to not-for-profit organization sites and beyond. Using a single, high quality image as the background for a web page is a great way to make a statement. Huge background images are not only visually-attractive and offer a very clean looking website design, but they can also set the tone for a company's branding much more effectively than text ever could. Remember, our brains process images much faster than words. Blocky Card...
Continue reading
3022 Hits

Do You Own Your Website Design?

Do You Own Your Website Design?
Continuing with the ownership theme that was discussed in my last post, this week I'm going to be talking about website design ownership. Like discovering that you aren't, in fact, the owner of your website's domain name, many business owners are surprised to discover that they don't actually own any part of their website design. What?! You paid to have a website built so you should have control over what happens with the site's content, images and other property, right? Well, depending on the website design company or service you choose, this isn't always the case. In fact, some companies intentionally work their contracts so that if a client no longer wishes to use their services but wants to task someone else with updating or managing the site, the site won't be released.  It's true. We've heard of businesses paying significant fees to service providers to build them a site,...
Continue reading
3226 Hits

Do You Own Your Business' Domain Name?

Do You Own Your Business' Domain Name?
Here's an important question that you may not have given much thought to in the past; do you actually own the domain name for your business' website? As web designers, we regularly work with businesses, and because we've heard the horror stories and know what's possible, we always make sure that our clients own their domain names. In today's post, I'll tell you why it's vitally important for you to be listed as the owner of your company's domain name when you're building a new site, or why you should find out if the domain name for your existing site is, in fact, your own. The Risks You would be surprised to learn of the number of instances where, after years of working with a particular domain name and building an online presence around that name, business owners discover that the domain is actually owned by someone else. In some...
Continue reading
3151 Hits

Beyond Copy: Using Buttons Effectively in Your Website Design for Better Conversions

Beyond Copy: Using Buttons Effectively in Your Website Design for Better Conversions
This month, I've been sharing some proven tips for achieving more results through effective calls to action and other website copy. While a call to action and persuasive writing are fundamental to generating more leads and sales, they're not the only ways you can boost conversions. In fact, there are many facets of a website design that can and should work together to provide the user with a specific experience and, hopefully, elicit a specific response. Today's post will talk specifically about how to effectively use buttons to improve your site's conversion rate and deliver real results. Adding Better Buttons to Your Website Design A great deal of testing has been done over the years to determine how the look and placement of buttons affects their conversion rates. It's not enough to toss a 'Buy Now' button on your product page and expect people to click it. When considering your...
Continue reading
3176 Hits

Grande Prairie, AB

#101 10418 99 Ave,
Grande Prairie, AB
T8V 0S3
Canadian Council for Aboriginal Business Member logo

Prince George, B.C.

F1-5931 Cook Court,
Prince George, B.C.
V2K 3A3